Pedro Pina, VP Head of YouTube for Europe, Middle East and Africa, has been named as one of Europe’s leading LGBT+ role models. Pedro explores the ways in which brands can build and maintain trust with diverse employees and consumers. He highlights the importance of companies having visibility of under-represented groups at leadership levels and the role brands have in helping embrace diversity.
‘There is this idea that the under-represented groups are the ones that need to make the change...they can’t. The clue is in the name - they are under-represented, so they can’t!’