The Unconventional Agency Model, with Ginny Nicholls

Lifestyle is a Plan podcast is for agency founders who are done with the growth hustle, and want profitability over pressure instead.

In this episode of Lifestyle is a Plan, Kelly Molson is joined by Ginny Nicholls, founder of Interim Digital, a collective of senior freelancers helping agencies and brands solve business challenges with speed and expertise.

After nearly a decade in agency roles and years as a freelancer herself, she built Interim to challenge the traditional agency model, offering businesses on-demand access to proven specialists without the overheads or lengthy recruitment lead times.

Ginny came into my world after I read in a Prolific North article that she’d recently hit the £1million t/t/0o with her business, Interim Digital. Now I know this podcast isn’t all about scale, but the fact she’s done this with zero employees really stood out to me!

You’ll discover:

1. The unconventional way Interim has been built
2. How to double down on natural strengths and outsourcing weaknesses
3. Why avoiding traditional hiring and people management works for Ginny
4. Ginny’s belief that people management is a major distraction from productivity
5. Why value-driven team curation is so critical
6. How to build a business exactly on your terms

Guest details

Website: www.interim.digital

LinkedIn: https://www.linkedin.com/in/ginnynicholls/

YouTube: https://www.youtube.com/@ginnynicholls

Spotify: Ginny Nicholls - The Action Effect

Brought to you by:

Lifestyle is a Plan is brought to you by me, Kelly Molson - an agency advisor on a mission to support solo founders build the agency they want. I’m here to show the agency world that ‘lifestyle agency’ is not a cop out. It’s the future of our industry’s sustainable growth.

You can join my Lifestyle is a Plan newsletter at kellymolson.co.uk

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Edited by Steve Folland. stevefolland.com