30 episodes

In a world that tells us that slick and shiny is the only way to go when it comes to building our businesses, I'm here to provide an alternative.
I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morning
In this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lovelier way of doing things. It's all about showing up fully as our genuine selves. Yes. Even with the imperfection and the messiness that can come along with that.
I'm going to be having conversations with fellow business owners, but also people who are pioneers in changing our perceptions of success and who we have to be to attain that. So join me each week as we dive into helping you build your Unshiny business.
 

The Unshiny Podcast with Jo Case‪y‬ Jo Casey

    • Careers
    • 5.0 • 29 Ratings

In a world that tells us that slick and shiny is the only way to go when it comes to building our businesses, I'm here to provide an alternative.
I'm Jo Casey and I'm the coach that you come to when you've grown tired of the bro marketers and their obsessions with the size of their funnels are and how early they get up every morning
In this podcast, I'm going to be sharing the Unshiny approach to doing business. And how this can lead to greater connections, more clients, and an all-around lovelier way of doing things. It's all about showing up fully as our genuine selves. Yes. Even with the imperfection and the messiness that can come along with that.
I'm going to be having conversations with fellow business owners, but also people who are pioneers in changing our perceptions of success and who we have to be to attain that. So join me each week as we dive into helping you build your Unshiny business.
 

    The Co-Delusion Of The Shiny Life

    The Co-Delusion Of The Shiny Life

    The Shiny life is seductive, powerful and damaging not only to our businesses but to society as a whole. Sound dramatic? Hear me out. This episode is all about how, far from being a bit of harmless ‘putting on a brave face’, shiny thinking can lead to...

    • 28 min
    What is an Unshiny Business?

    What is an Unshiny Business?

    If you're sick of the bro marketers with their manipulative, shady tactics and overblown promises, there is an alternative - The Unshiny approach. In this episode, I'm going to share what an Unshiny business is and how this differs from many of the...

    • 33 min
    Introducing The Unshiny Podcast

    Introducing The Unshiny Podcast

    If the blueprints and noisy shouty marketing advice leave you cold  - you’re not alone. Most of the work we do is about depth and nuance - not easy solutions and empty promises.So what we need to build a sustainable business are smart,  human-sized...

    • 2 min
    What Happens To A Retreat Based Business During Covid? With Karen Marie Johnston

    What Happens To A Retreat Based Business During Covid? With Karen Marie Johnston

    Karen Marie Johnston's business was looking great at the beginning of 2020. After building up a loyal following in 2019 she had 8 retreats booked out for the duration of 2020. And then Covid-19 happened. In this funny, warm and honest conversation,...

    • 31 min
    What running a business through 2 previous recessions taught Maggie Patterson

    What running a business through 2 previous recessions taught Maggie Patterson

    Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she...

    • 32 min
    Becoming an Unlost Woman - with Robyn Holloway

    Becoming an Unlost Woman - with Robyn Holloway

    Robyn Holloway helps women of a certain age become unlost - that is to say, to rediscover the vibrant person they were before life, laundry and taking care of everyone else got in the way.She is a certified coach, trainer and positive psychology...

    • 31 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

KatieTriggs ,

Important conversations

Thank you Jo for so articulately naming and explaining this phenomenon — a really important conversation that I look forward to following as it unfolds in all its glorious nuance and unshininess!

Zuzana Dobro ,

new to this podcast and now on my list to follow for sure

Thanks, Jo, for the (why getting booked on podcast...) so informative and encouraging. I'm looking forward to learning more. It expands my thinking, and I love that.

Karen Marie J ,

Inspiring & Utterly Relatable

I love Jo Casey. She’s an incredible coach & very human, human ... This podcast is no exception. It is full of great business advice, whilst being very natural & with absolutely no mention of the word ‘hustle’ - it’s the opposite of that. It’s about building a business based on the values of integrity, community & decency & who doesn’t need more of that?!

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