Short conversations with smart people with good ideas to help you run your veterinary practice more effectively. Each month, your host, Brendan Howard, puts a subject of importance to practice managers under the microscope with a subject matter expert to help you grapple with real-life management problems.
Loosely arranged around the topics required to complete the CVPM, this show will help you with ideas and inspiration to take on some of the big problems and opportunities we all face in veterinary medicine.
Ep 48: Alternatives to Google: What Could Come Next? With Sridhar Ramaswamy
In today’s episode of The Veterinary Business Success Show, we’re joined by Sridhar Ramaswamy to discuss alternatives to Google.
Sridhar is an exceptional engineer focused on translating data into revolutionary tech businesses. He is currently the CEO and co-founder of Neeva, an ad-free and deeply personal consumer-focused search service built with privacy at the foundation. As the former head of Google’s advertising business, Sridhar has unparalleled experience leveraging data insights into game-changing infrastructure and is eager to work with entrepreneurs using data at scale to deliver the next generation of consumer and enterprise software.
This conversation with Brendan Howard is centered on the difference between Google and Neeva. Sridhar explains how the algorithm of Neeva functions and how experiencing Ad-free search improves results for the users.
[00:00] Podcast Intro
[01:06] Sridhar explains how he came up with the idea of starting an Ad-free search engine.
[02:21] Sridhar gives an account of his early years at Google.
[04:32] Brendan asks Sridhar of the differences between Neeva and Google.
[08:30] Sridhar explains how the Neeva search engine works.
[11:45] Ad break - http://vetxinternational.com/leaders (Join our veterinary leadership program).
[13:00] Brendan asks Sridhar if the people would still choose results based on their feelings and emotions even when they use Neeva search engine.
[16:00] What do you balance between what the public wants and what is actually meaningful to them?
[18:00] Brendan and Sridhar discuss the difference in the usefulness of the results from Google and Neeva.
[22:00] When was Neeva introduced to the public?
[23:10] Sridhar talks about what has surprised him the most since launching Neeva.
[25:44] Are there people who would still not prefer Neeva?
[26:35] Episode outro.
[27:17] The end.
Sign up to http://www.vetxinternational.com/leaders (Leaders) to access the extended version of this podcast.
Ep 47: Don't Give Up On Practice Ownership: A Non-DVM View, with Stith Keiser
Listen on: https://podcasts.apple.com/gb/podcast/the-veterinary-business-success-show/id1536578179 (Apple Podcasts) | https://open.spotify.com/show/3HNqHm0kjUkJLVnRmIGF2G?si=af5117a3002a4a62 (Spotify)
If you are interested in starting your practice firm in the veterinary field, whether you are a practitioner or not, then this episode is for you. In the episode, our seasoned resident asker of questions, Brendan Howard, sits with Stith Keiser to discuss the props and meaningful insights involved in starting a veterinary business.
Stith is a seasoned business leader having graduated from Hope College with a B.A. in Business Management and Finance. He has previously served as the CEO of MyVeterinaryCareer, Business Manager at The American Animal Hospital Association, Adjunct Faculty at Washington State University College of Veterinary Medicine, CEO of Blue Heron Consulting, and Founder and COO of Inspire Veterinary Partners. He currently serves as a partner at the Northwest Animal Hospital, a Learning Facilitator at Colorado State University, and at the University of Tennessee College of Veterinary Medicine.
In this episode, Stith gives an account of his upbringing and how it shaped his career choice. He also illuminates on the challenges many people face in starting and running a successful veterinary business.
This is an eye-opening episode worth your time.
[00:00] Episode Intro
[01:08] Stith Keiser gives a summary of his upbringing and how he ended up in the veterinarian business
[04:24] Brendan asks Keiser if he was sure that after four years in a business school, he would still run his family’s veterinarian business.
[05:30] Stith Keiser describes his career path just before and after graduating from the University.
[08:12] Stith Keiser explains his career progress after taking a temporary job in the management and consulting field.
[10:18] Brendan asks Stith to explain how the first company he founded moved into practice ownership and more.
[14:30] Stith talks about how he shifted career fields before starting his practice firm.
[17:44] Ad break. https://www.vetxinternational.com/leaders/ (Learn more) about our veterinary leadership program.
[19:00] The episode resumes with Brendan asking Stith about his feelings when talking to people in the consulting field.
[22:12] Stith talks about the barriers students face in owning their practice firms.
[27:42] Brendan asks Stith if staffing is one of the reasons people shy away from owning a veterinarian business.
[32:55] Brendan asks Stith if finding a good practice manager is important to the success of a veterinary business.
[35:19] Outro Ad
[36:09] The end
Sign up to http://www.vetxinternational.com/leaders (Leaders) to access the extended version of this podcast.
Ep 46: The Importance of Digital Marketing, with Kyle Klement
Marketing is a common practice in most veterinary businesses. However, the majority of veterinary businesses are yet to fully take advantage of digital marketing. In this episode, our host, Brendan Howard, sits with Kyle Klement to discuss key points managers and owners of veterinary practices need to know so as to maximize the full potential of digital marketing.
Kyle Klement is a specialist in Digital Marketing Strategy, Business Development, Team Leadership, Prospecting, Networking, and Helping Business Owners. He is the CEO and co-founder of The VET Marketing Firm and has previously served as the president of Klemtek Media and as the Vice President of SSD.
In this episode, Kyle Klement discusses the importance of digital marketing and how the veterinary business can gain from it. He also talks about review algorithms and how businesses can get authentic reviews from clients.
[00:00] Episode Intro
[01:38] Why do we have to worry about marketing and advertising right now?
[02:30] Kyle Klement explains the importance of marketing in getting and retaining top talent at the company
[05:00] What are the things that veterinary business owners/managers should pay attention to even when they are busy?
[07:50] Importance of reviews in digital marketing
[10:50] How to get the reviews with relevant keywords from clients
[13:22] How Kyle Klement drives authentic reviews from clients
[17:13] Ad break. https://www.vetxinternational.com/leaders/ (Learn more) about the Veterinary leadership program
[18:45] How often do you get people who already know the reason as to why they need to market their veterinary business more and how often do you educate people on the importance of reviews?
[22:36] How to track marketing progress
[24:58] Elements to look at when assessing marketing success
[30: 19] Kyle explains how people should best invest in marketing practices
[33:50] Kyle and Brendan talk about paid ads
[34:33] Episode outro
[35:33] The end.
Ep 45: Down on Debt: Where Mindset Can Help Your Balance Sheet, with Tom Seeko
In today’s episode of The Veterinary Business Success Show, we’re joined by Tom Seeko, a financial advisor, podcast host, and the Co-Founder of Florida Veterinary Advisors, which works with veterinarians and practice owners across the United States, helping them with the next step in their financial plan.
Tom’s focus within the Veterinary field started in 2014 and became approved to provide continuing education in the state of Florida in 2017. To reach more people, he became an approved RACE provider through the AAVSB in early 2018. Currently, Tom and his team are involved in several associations in the state of Florida, VetPartners, and the VBMA (Veterinary Business Management Association), which provides students in the Veterinary field with resources and access to professionals to help them with solid advice to jump-start their career.
In this episode, Tom Seeko talks about you can make the right financial decision by stopping and taking a holistic at the whole picture and the financial knowledge of the people who come to seek help at Florida Veterinary Advisors. He also shares some insights on the special mindset of owning a business and the biggest barrier to the veterinary community.
Episode Outline:[00:00] Intro
[01:24] The kind of financial services and advice Tom Seeko gives to veterinary professionals
[05:21] The financial knowledge of the people who came to seek help at Florida Veterinary Advisors
[06:30] The reasons for planning
[07:41] Making the right financial decision by stopping and taking a holistic look at the whole picture
[10:26] The difference between a veterinarian's financial knowledge and that of other professionals
[11:47] The biggest barrier to the veterinary community
[12:38] Focusing on the short-term and the long-term goal without getting overwhelmed
[12:55] The scarcity mindset versus a realistic view of tough decisions
[19:15] Ad break- https://www.vetxinternational.com/leaders/ (learn more)
[20:53] People are afraid of debt
[23:17] The resistance that people have to finances
[25:00] Practising ownership
[26:04] The unique mindset of owning a business
[31:23] The scary part for a lot of people wanting to be business owners
[32:36] Tips for other veterinarians
This podcast is intended for general public use. By providing this content, Park Avenue Securities LLC and your financial representative are not undertaking to provide investment advice or make a recommendation for a specific individual or situation, or to otherwise act in a fiduciary capacity. Veterinary Business Success Show is not affiliated with or endorsed by PAS, Guardian, or Florida Veterinary Advisors, and opinions stated are their own. Guardian and its subsidiaries do not issue or advise with regard to student loans. Tom is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. Florida Veterinary Advisors is not an affiliate or subsidiary of PAS or Guardian. California Insurance License #0K79676. Florida Veterinary Advisors is not registered in any state or with the U.S. Securities and Exchange Commission as a Registered Investment Advisor. The individuals associated with Florida Veterinary Advisors do not maintain specialized licenses or qualifications for the financial services provided to veterinary professionals. 2022-141088 Exp 7/24.
Ep 44: Could Your Practice Use a Locum RVT Like The Yukon's Julie Kerr?
In today’s episode of The Veterinary Business Success Show, we’re joined by locum RVT Julie Kerr.
Julie Kerr is a Registered Veterinary Technologist based in Whitehorse Yukon, licensed with British Columbia and Alberta VTA’s. She is an alumnus of Saskatchewan Polytechnic where she graduated in 2012 having successfully taken a two-year veterinary technology program.
In this Episode, Julie speaks about her career as an RVT and why she decided to become a locum practitioner. She describes the challenges she experienced during her early years of practice.
If you have been interested in learning the strengths associated with being a veterinarian on locum terms, then this episode is for you.
[01:04] Brendan starts the episode by asking Julie Kerr why she became a vet tech.
[1:52] Did you always love animals?
[03:03] Brendan asks Julie whether she is an RVT or LVT.
[03:17] Julie explains how and why she decided to join SaaS.
[04:08] Julie responds to Brendan’s question on what she likes about Yukon.
[05:21] Julie describes Saskatchewan, the area she grew up in.
[05:59] Julie describes her program in school.
[06:48] How did the client-patient mix differ from that of the work you do now in the Yukon?
[07:28] Are Yukon clients different from those in Saskatchewan?
[08:45] Julie explains how one gets a job as a Technician in the Yukon.
[10:02] Julie Kerr describes how she figured out who would pay her on locum.
[11:18] What does burnout feel like to you?
[15:11] Was there a period of time where you said where you got out of veterinary practice and so you weren't working as a technician?
[18:27] Ad break. http://vetxinternational.com/leaders (Click here) to learn more about our leadership program.
[19:43] Julie explains what happened after she set her working standards in her new role.
[26:53] Julie and Brendan discuss the experience of Julie working for six months in a musician-tour-like manner.
[27:53] Julie discusses the difficulty of being a locum RVT.
[29:49] Julie and Brendan discuss the networking strength of locum and customizing a website as her online resume.
[34:11] Julie gives advice to other RVTs who wish to follow her path.
[38:45] The episode wraps up.
Sign up to http://vetxinternational.com/leaders (Leaders) to access the extended version of this podcast.
Ep 43: A Veterinarian's Trip to Ukraine, with Dr. Krista Magnifico
In today’s episode of The Veterinary Business Success Show, Brendan Howard holds a discussion with Krista Magnifico on her recent animal rescue mission trip to Ukraine.
Dr. Magnifico earned her veterinary degree from the Virginia-Maryland Regional College of Veterinary Medicine in 2005. From vet school, she bought a veterinary clinic in northern Maryland where she practiced surgery for cats and dogs. After seven years in general practice and successfully growing her practice, Krista envisioned a world where pet care was more widely accessible to pet owners without concern for their geography or economic status; with this vision, she founded Pawbly, an organization that partners with other organizations in helping animals find people to care for them.
Before getting into veterinary medicine, Krista was a merchant mariner and after graduating from the United States Merchant Marine Academy, she sailed for 10 years as Chief Mate of cable-laying ocean-going vessels!
Along with the hundreds of homeless and abandoned animals that Krista helps rescue each year, she shares her home with her three dogs (Jeckyl, Charlie, and Savannah), three cats (Wren, Oriole, and Magpie), and a pot-bellied pig named Strawberry. On the rare occasion that she’s not helping an animal in need, Krista can be found antiquing all around Northern Maryland and Pennsylvania.
In this episode, Dr. Magnifico narrates how her urge to save animals led her to the war-torn country of Ukraine. She shares her experience from how she prepared for the trip to the day she landed in Romania to when she finally arrived at her designated animal shelter in Ukraine.
This episode provides a deep insight into the animal situation in Ukraine and how veterinarians and other volunteers can team up to offer assistance.
[00:00] Podcast Intro
[01:05] Brendan asks: Why and when did you decide to go to Ukraine?
[06:33] Krista Magnifico explains why she chose to directly assist in the crises.
[06:54] Brendan asks: What were your expectations before you landed? Brendan Howard also asks Krista to describe her experience working with the people she met who were also working with the animals.
[08:45] Krista explains her feelings about the safety of her stay in Romania or Ukraine.
[09:35] Brendon asks Krista to give her experience when she first landed at the airport in Romania and her trip from there to Ukraine
[12:55] Krista describes how she felt as her friend, who had come to pick her up from the airport, narrated his experiences in Ukraine.
[14:27] Krista narrates her first encounter with an animal in Ukraine which was a large docile grizzly bear and a wolf.
[16:45] Krista explains how she felt when her friend asked to go back to the airport in Romania as they were on transit to Ukraine.
[17:56] Brendan asks: Did you contemplate going back with her?
[18:38] Krista narrates the events that transpired after rescuing the wolf and the Bear.
[20:59] Krista likes her first impression of Ukraine with Israel.
[21:42] Brendan asks, was it how you imagined?
[24:37] Krista explains how the years she spent in the sea assisted her cope up with the events in Ukraine.
[25:40] Ad break - join http://www.vetxinternational.com/leaders (Leaders.)
[26:56] The podcast resumes with Brendan asking Krista about the first 24 hours of her arrival.
[29:29] Brendan asks: What was it like for the animals when you finally settled at the station?
[31:00] Brendan asks Krista to describe how all the animals at the station were kept.
[32:21] What was the purpose of spaying and neutering?
[33:40] Krista and Brendan discuss some of the Ukrainian rules that had to be broken so as to manage the situation at the station.
[34:08] Did Krista leave earlier than expected?
[36:33] From whom or where were the animals found?
[38:29] Krista explains the point when she decided that enough was enough.
[40:23] Krista describes the...