The WARC Podcast WARC
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- Business
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Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
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3 in 15: Performance marketing
WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement.
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3 in 15: Travel and Tourism
Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting people’s travel patterns, how business travel is changing, and the rise in overtourism.
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The State of Creativity
WARC’s Amy Rodgers talks to Annie Smith, Head of Content - Insight and Advisory at Cannes Lions, and Mastercard’s CMO Raja Rajamannar.Discussing the State of Creativity report, including how marketers - both brand-side and agency-side - are feeling about the state of creativity within their organisations, some challenges they are facing, and looking at what programs they have internally to produce creative work that is also effective.
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How a brand crisis plays out in Red states vs. Blue states
In this episode, Ann Marie Kerwin, Americas Editor, and Michael Reh, Chief Data Scientist at Bera discuss how brand equity rises and falls during a brand crisis. Based on the article "How a brand crisis plays out in Red States vs. Blue States" written for the US Spotlight, "How brands can navigate this contentious political year."
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The enduring relevance of JWT's 1974 Planning Guide
Published in 1974, JWT's Planning Guide features the theories on which JWT's planning methods were based and sets out a framework for best practice planning techniques and how to understand the process of marketing and brand building. Josh Bullmore, chief strategy officer at Leo Burnett and Rachel Mercer, former CXO at Proto and former head of strategy at R/GA join Lena Roland to discuss the Guide's continuing relevance, half a century later.
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3 in 15: Rankings 2024
WARC's SVP of Content David Tiltman, and WARC Creative's Head of Content Amy Rodgers talk about key takeaways from this year's WARC Rankings. Discussing McDonald’s and Burger King’s performance, the use of technology in highly ranked campaigns, and trends in traditional media campaigns.
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Customer Reviews
Excellent for general audiences as well as specialists
Amidst the expert markets and marketing insight, this podcast is full of interesting takes on how (for better or worse!) the world works, and David is an especially good host and interviewer.
Great stuff
I love this podcast it’s accessible and educational.