The Writer's podcast

The Writer

5.0 (4)
Business

The world’s largest language agency and friends talk about how companies are using words to make a difference to their business.

05/07/2019

McKesson: Making healthcare human

We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.
13/05/2019

Franklin Templeton: Being distinctive in a regulated world

Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.
24/01/2018

Distinctiveness: the practical and the theory

Rachel Eyre from Sainsbury's and Professor Jenni Romaniuk from the Ehrenberg Bass Institute talk about that mysterious beast: distinctiveness. And how you could make sure your brand stands out.
03/05/2017

The god of linguistics: Professor Geoff Pullum

How English really works, with the grumpy liberal linguist (and co-author of the Cambridge Grammar of the English Language). Take cover: copy editors, ‘pork-for-brains’ consultants, blog commenters and HSBC.

4 Episodes

5

out of 5

4 Ratings

Smart words about words

13/09/2016

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The Writer do what they've been doing for years: talk about why tone of voice matters and how to use it effectively. But now with special guests and easily accessible on iTunes. What's not to love?

The world’s largest language agency and friends talk about how companies are using words to make a difference to their business.

Creator

The Writer
Years Active

2016 - 2019
Episodes

4
Rating

Clean
Copyright

© All rights reserved
Show Website

The Writer's podcast