100 episodes

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

    • Marketing

Is making beautiful jewelry your passion, yet you struggle to juggle the business side of your brand? Find out what makes an independent brand truly remarkable and profitable to stand out from your competition. Tune in to Thrive by Design with host, Tracy Matthews. She’s an award winning jewelry designer, Chief Visionary Officer of Flourish & Thrive Academy and Champion for Visionaries at Creatives Rule the World. More importantly, she’s been in your shoes and loves to share her experiences, successes and failures so you can build a business grounded in what you value most.

Each week, she delivers in-depth shows with sales and marketing strategies that consistently work to attract your perfect customers and keep them coming back for more. Plus, she dives deep into the systems and best practices that build a sustainable, profitable business for the long haul. Regardless if your a jewelry designer or a fashion and accessories brand, subscribe and tune in every week. So, join us as we interview major players in the jewelry industry and beyond, and learn how to start, scale and grow your brand from the biggest players in the industry.

    EP247: Stop Checking Your Likes with Susie Moore

    EP247: Stop Checking Your Likes with Susie Moore

    • 36 min
    EP246: Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society

    EP246: Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society

    Breaking news: double-sided tape is about to rock your world.
     
    At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting!
     
    Last time, she shared her story about founding Metalsmith Society, a community for jewelers to come together and share tips and tricks for working on the bench and improving your jewelry-making process!
     
    This time, she’s sharing 7 of her favorite jeweler life hacks that she’s picked up over the years.

    • 35 min
    EP245: How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying

    EP245: How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying

    “Shows are cancelled, stores are closed, and sales are down. How do I sell at a time like this?”
     
    This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you still have a family to feed and a business to run.
     
    So what do you do?
     
    Here’s what I think, m’dear...

    • 31 min
    EP244: Financial Aid and Business Resources for Designers, Makers and Artists

    EP244: Financial Aid and Business Resources for Designers, Makers and Artists

    The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest.
     
    It’s a scary and stressful time, but the good news is we’re all in this together - and Flourish & Thrive Academy is here to help!
     
    There are plenty of resources available for entrepreneurs, jewelry designers, artists, and creative business owners that may be able to help you protect your business during the COVID-19 pandemic.

    • 11 min
    EP243: Don't Panic - Here's What to Do NOW to Save Your Jewelry Business During the Corona Virus Pandemic + Q&A with Tracy & Robin

    EP243: Don't Panic - Here's What to Do NOW to Save Your Jewelry Business During the Corona Virus Pandemic + Q&A with Tracy & Robin

    We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed!
     
    It’s time to pull together as a community to support one another as we navigate this brand new territory.
     
    I’m tuning in with my friend and co-founder Robin Kramer to answer your most pressing questions about what you can do now to protect your jewelry biz and preserve your creative energy.
     

    • 54 min
    Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

    Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

    Are you freaking out a little bit? Don’t worry, the voice of reason is here!
     
    I’m talking about Jason R. Ayers, of course.
     
    In Part 1 we talked about what you can do to protect your mindset and creative energy. 
     
    I highly recommend listening to that first. You need to take care of yourself before you can take care of your business.
     
    Now, we’re diving into tactical strategies to protect your business and income during these uncertain times. 

    • 41 min

Customer Reviews

SarahK2020 ,

Inspiring and invaluable advice

Thanks Tracey, I love listening to the TBD podcast every week. Working as a sole jewellery designer/maker it’s great to have someone encouraging me along the way to stay focused and motivated. Really honest advice with no BS!

UK based designer & maker ,

Lacking Heart

I've listened to several episodes of this podcast, and as a full time artist was hoping that I would find it inspiring and uplifting.

Whilst some good points are made about how to grow your business on each episode, there is a very negative attitude towards designers who still make each of their pieces by hand - labelling these people as 'hopeful hobbyists' and implying that working in this way will never lead to growth or a successful business.

I find it hard to get on board with this attitude for 2 reasons.

1, it is possible to make a very good salary and still make your pieces by hand, if you are a highly skilled designer/maker who is crafting high-end pieces which are unique and desirable. I personally know artists who are doing this completely solo, or with just a handful of people working beside them.

2, There seems to be no concern for the ethics behind growing your business at the expense of others. In one episode they were talking about an artist who was killing her hands making everything, and that she should get her work made en-masse in the far east. But at what cost - we all know that factory workers in India, China, Thailand etc get paid a pittance for working extremely long days, so someone in the West can make huge profits. Multi million corps are built on this injustice.

Overall I have struggled to connect and engage with this podcast. It just feels too corporate and not down to earth enough for me...

Major2989 ,

Literally me!

Wow! Tracy and Robin, I have followed you on Instagram for a while with my store HANNAH Jewellery, and I've only recently discovered these podcasts! Every word is like my world at the moment! Selling to everyone is selling to no one! I'm a massive people pleaser and your advise and guest speakers are so real and make so much sense, I'm definitely going to look to target my dream audience. I've also upped my blogging game! Thank you so much for these podcasts!

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