Tom and I are brothers. He's become pathetically obsessed with creating great copy and building out email flows that drive CLV.
In this episode we discuss:
Creating sustainable success off of Amazon Why you shouldn't obsess with being profitable on the frontendWhat's been happening to customer acquisition costs over the last yearStrategies to improve customer retentionSegmenting up your customersTackling the ongoing abandon cart challengeCommon mistakes brands make when using emailBrand examples of great email flowsYou can connect with Tom on LinkedIn here.
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