Training Business Anatomy with Sergey Kotlov

Workshop Butler
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Training Business Anatomy with Sergey Kotlov

The purpose of the Training Business Anatomy podcast is to answer one question: how to build and scale a successful training business? Sergey Kotlov talks with founders of training businesses about their journeys, obstacles, losses and wins. Together they make deep dive into their decision-making process, the structure of their companies, their bumpy roads to success. Are you planning to start a training business? Do you have one but struggle with growth? Or maybe you are just looking for some inspiration? Tune in and get stories, tips and best practices on developing a training business

Episodes

  1. Teach Your Customers. Interview with Mehmet Yitmen

    16/02/2022

    Teach Your Customers. Interview with Mehmet Yitmen

    Imagine that to promote the training services you need to create a market for them first. That's what ACM Agile with one of its co-founders Mehmet Yitmen did with Agile for the Turkish market. Together with his partners, he turned Agile from a completely unknown concept into a sought-after topic in Turkey. In today’s episode, Mehmet will share his experience of building a training company in the non-existent market and creating a training demand from scratch.

    27 min
  2. Scarcity in Training Business. Interview with Fabian Schwartz

    02/02/2022

    Scarcity in Training Business. Interview with Fabian Schwartz

    So many companies offer Scrum certification programs nowadays. How do you make your brand stand out among them all? Maybe, you should look at it from another perspective. Fabian Schwartz, CEO of Scrum Network and the author of Your Scrum Playbook, has successfully built his brand by establishing himself as an expert in a particular niche. That's what makes his company different and creates the sense of scarcity for his clients. Effective methods for onboarding new trainers, recommendations on how to find your own differentiator, and the prospects for artificial intelligence — we'll talk about it all in today's episode.

    27 min
  3. Diversity and Sustainability as Growth Factors. Interview with Andrew Jones

    19/01/2022

    Diversity and Sustainability as Growth Factors. Interview with Andrew Jones

    Recognizing the potential for growth and finding the ways to put it into action is what many organizations struggle with. Andrew Jones, CEO of Agility in Mind, sees the answer in two much discussed aspects. First is diversity and inclusion. Second is sustainability. In this episode, Andrew talks about the role of these two aspects in virtual training, touches upon possible pitfalls, and gives his recommendations on how to grow a training company.

    28 min
  4. Invest in community. Interview with Venkatesh Rajamani

    05/01/2022

    Invest in community. Interview with Venkatesh Rajamani

    Community is one of the hottest trends in the training industry right now. How to create it? And, more importantly, how to keep it alive and thriving? Today's guest, Venkatesh Rajamani, founder of tryScrum, shows how you can benefit from prioritizing the community over other training activities, explains why you shouldn't concentrate all your content only on your website, and shares his opinion on sending emails to students.

    29 min
  5. Online vs offline workshops. Interview with Jeroen Molenaar

    22/12/2021

    Online vs offline workshops. Interview with Jeroen Molenaar

    Jeroen Molenaar, the founder of Epic Agility, an agile training and consulting company, shares his insights on how they changed their attitude to online workshops, what they learned in the past two years, and why they bet on a hybrid approach in agile education.

    27 min

  6. 27/10/2021

    9 ways of scaling a training business. Part 1

    In this experimental solo episode, the host of the Training Business Anatomy podcast, Sergey Kotlov, explores five ways of scaling a training business. Hire trainers Sell workshops of others Publish a book Create a physical product (game, set of cards, etc.) Develop a subscription-based service As usual, you find the whole transcript of the episode on its page https://workshopbutler.com/podcast/nine-ways-of-scaling-training-business-part-1

    27 min
  7. The value of Agile academy. Interview with Paula Magalhaes

    20/10/2021

    The value of Agile academy. Interview with Paula Magalhaes

    Two-three days courses, so common in the agile market, have a very serious flaw. After the training, people go back to their companies. And on many occasions, they feel overwhelmed, they feel confused about how and when to start applying their new knowledge. How can we overcome that? What can training companies do to make sure their students bring their knowledge to their workplace? Today’s guest is Paula Magalhaes, the head of training at Agile Thinkers. Paula talks about their new experiment, Agile Thinkers Academy, where they combine good-old courses with the community and supportive events.

    28 min

  8. 13/10/2021

    Fundamentals of training marketing. Interview with Tatiana Trippmacher.

    How to market your training courses effectively when you don’t have enough time on your plate? Where to start? What number to look at? Today my guest is Tatiana Trippmacher from Agile Thinkers, an innovative agile training company from Portugal. Tatiana is a marketing lead, and her job, among others, is to make sure that as many courses as possible get confirmed.

    28 min
  9. Building a training calendar. Interview with Philipp Engstler.

    29/09/2021

    Building a training calendar. Interview with Philipp Engstler.

    How to build an effective training calendar? How to improve your training calendar consistently? Where do you start, and what should you take into consideration? Today my guest is Philipp Engstler, a co-founder of Flowdays, a training company from Switzerland. Philipp talks in detail about the approach they use at Flowdays to create a training calendar that includes events from both internal and external trainers. As usual, you find the transcript of the interview and additional episode’s materials on our website, https://workshopbutler.com/podcast/building-a-training-calendar-with-philipp-engstler

    28 min

  10. 22/09/2021

    Start with focus. Interview with Lisette Sutherland.

    How to overcome the barriers stopping you from starting a training business? Why focus is so crazy important, especially at the beginning of your journey? What value can a business coach bring to you? The host, Sergey Kotlov, CEO of Workshop Butler, discusses with Lisette Sutherland these important questions in a new, more focused format of the Training Business Anatomy podcast. Lisette is the founder of Collaboration Superpowers, a global training brand helping people to work remotely in the most effective way. You find the transcription of the interview, its summary and other episode’s materials via this link: https://workshopbutler.com/podcast/start-with focus-with-lisette-sutherland

    28 min
  11. Power of Community. Interview with Pia-Maria Thorén

    15/09/2021

    Power of Community. Interview with Pia-Maria Thorén

    What does a solid and engaged community of trainers give to your training business? How can you create and support a global movement with just a small core team? In this episode of Training Business Anatomy, Pia-Maria Thoren (https://www.linkedin.com/in/piamia/), the creator of Agile People, shares how investments in the trainer community allowed a global Agile People movement to thrive and her business to grow.

    45 min
  12. Do what you preach. Interview with Jason Little

    26/08/2021

    Do what you preach. Interview with Jason Little

    In this episode, the host Sergey Kotlov talks with Jason Little (https://twitter.com/jasonlittle) - author, entrepreneur and agile thought leader about his global training business LeanChange.org. Since its start, more than 10,000 students went through workshops envisioned and designed by Jason. You will learn about the origin of the business, how he grows it through experiments, automation and delegation. You find the transcription of the interview, its summary, links to Jason’s books and additional materials on the episode's page: https://workshopbutler.com/podcast/do-what-you-preach-with-jason-little/.

    41 min
  • 12 Episodes

About

The purpose of the Training Business Anatomy podcast is to answer one question: how to build and scale a successful training business? Sergey Kotlov talks with founders of training businesses about their journeys, obstacles, losses and wins. Together they make deep dive into their decision-making process, the structure of their companies, their bumpy roads to success. Are you planning to start a training business? Do you have one but struggle with growth? Or maybe you are just looking for some inspiration? Tune in and get stories, tips and best practices on developing a training business

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