19 episodes

TrustTalk podcast covers all aspects of Trust. Trust is more relevant than ever. Trust is everywhere. Trust has many faces. We will dive in all aspects of trust in the lives of people: trust in technology, social networks, trust in politicians, trust in facts, communications and journalism, the judiciary, your partner, employer or employee. Trust is not something that comes for free, most of the time it requires a lot of effort to gain and once gained, to keep it. Without Trust, nothing works.


Trust takes years to build, seconds to break and forever to repair.

TrustTalk - It's all about Trust Severin de Wit

    • Society & Culture

TrustTalk podcast covers all aspects of Trust. Trust is more relevant than ever. Trust is everywhere. Trust has many faces. We will dive in all aspects of trust in the lives of people: trust in technology, social networks, trust in politicians, trust in facts, communications and journalism, the judiciary, your partner, employer or employee. Trust is not something that comes for free, most of the time it requires a lot of effort to gain and once gained, to keep it. Without Trust, nothing works.


Trust takes years to build, seconds to break and forever to repair.

    Regaining Trust in Journalism

    Regaining Trust in Journalism

    Interview with Judit Neurink, an independent journalist who lived and worked in the Middle East. Trust is of great importance in her field of work. When training young journalists in Iraq she warned them that if they lie to their public, people will lose their trust. But many had no choice, as they worked for party media only interested in the truth of the party. Talking to Yezidi victims who escaped from the Islamic terror group ISIS, she was appalled to see some international colleagues breaking the trust the young women showed by talking about their ordeal. It had direct consequences for other journalists too, as many women no longer felt like talking to them. This problem she currently encounters is a result of the distrust fake news has sowed towards journalists and regular media. As a result, people become less well informed, so less able to make the right decisions. She concludes that now, plain and simple, honest and trustworthy information that is not biased or opinionated is more important than ever.

    Identity, Security and Zero Trust

    Identity, Security and Zero Trust

    Interview with Jacoba Sieders, Independent digital identity thought leader. In her view, controls and architectures to protect our important information need to be adjusted to a new reality of “zero trust”: data is distributed and in transit everywhere, across safe and unsafe devices and hyperconnected ecosystems. Identity- and access management is the guardian angel at the front door of systems and touches on all digital processes. Ideally, user convenience, privacy, and security are equally robust. Fundamental security by design is a must. Prescribing security levels through legislation is not easy, because security cannot be measured, and risk levels are volatile. Incidents teach that governments should probably be audited and tested for security as heavily as banks.

    • 34 min
    Trust and the Judiciary

    Trust and the Judiciary

    Interview with Geert Corstens. As a former President of the Netherlands Supreme Court, he made great efforts to improve and maintain trust in the judiciary by advocating more openness in publishing judgments, press summaries, and giving interviews, which was not always wholeheartedly applauded by his colleagues. The legislative branch of government and the executive, two parts of the Trias Politica, have financial means and can enforce even by using force if need be, the third part, the judiciary, has only the trust of the people. Courts have to constantly show their independence and impartiality. Judges have to be both modest and courageous when the executive does not obey the law or when the legislator enacts a law contrary to an international treaty. Sometimes judges have to step in where politicians fail to agree but society requires a decision, giving the example of euthanasia, where the Supreme Court decided in a case in the 1980s setting out circumstances where euthanasia is allowed. He denies there is anything like clear “dikastocracy” in The Netherlands.

    • 26 min
    Economic Insecurity and Trust

    Economic Insecurity and Trust

    Interview with Ian Shapiro, professor of Political Science at Yale University. In his view, the underlying problem of increased mistrust is economic: the disappearance of long-term employment security, the decline of middle-class incomes, and the downward mobility of many middle-class people. A great motivator of action is the fear of experiencing a loss, which fear is exploited for political gain. In Europe, it is the failure of left-of-center parties to protect their constituencies and the inability of the traditional social democratic mainstream parties to deliver the sort of protections that they used to provide. This is all linked to economic factors, the decline of industrial jobs, the collapse of labor unions, globalization, jobs going to technology. That is causing mistrust in political institutions which is exploited by political entrepreneurs as a way of getting to power, resulting in populism. It is a failure of the political, educational, and economic system to deliver security that is breeding mistrust. He talks about the cause of polarization in political parties and the complacency of businesses while desperate people are being mobilized by politicians who are going to do things those businesses don’t like: immigration, trade wars, protectionism.


    The interview covers also his newly published book “The Wolf at the Door” which he wrote with Michael Graetz, about rising inequality as a threat to democracy.

    • 23 min
    The Trusted Advisor - 20th Anniversary

    The Trusted Advisor - 20th Anniversary

    Interview with Charles H. Green, co-author of the seminal book “The Trusted Advisor” (2001) now celebrating its 20th anniversary. He talks about the trust paradoxes, the shift from trust as a personal attribute to reputation and branding. Is making a genuine connection harder using on-screen connectivity tools? He reflects on the Trust Equation which hasn’t changed over the last 20 years. Potentially the most powerful component, “intimacy” (feeling emotional security in dealing with a person) is more important than most professionals realize and who feel more confident about sharing content than showing intimacy. He reflects on the importance of listening as a profound method of trust, and the future of the Trust Equation.

    • 21 min
    The Trust Gap

    The Trust Gap

    We interview Steven Heywood, General Manager of Edelman in The Netherlands, known for the annual Edelman Trust Barometer. The 2021 findings of the Edelman Trust Barometer show an alarming divergence in trust between two distinct groups of people, the “informed public” and the mass population, which has a much lower level of trust. A minority of those surveyed practice “good information hygiene’ which includes news management, avoiding echo chambers, verify information and not amplifying unvetted information. Steven explores how this global “infodemic” has driven trust in all news sources to record lows with social media and owned media the least trusted. He talks about the weaponisation of fake news, the need for Action Communications, and how brands should take real steps to change the way they service their customers and take part in society.

    • 21 min

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