Two Geeks and A Marketing Podcast

Roger Edwards and Pascal Fintoni
Two Geeks and A Marketing Podcast

Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. • In the news. • Content Spotlight • Marketing Tech and Apps • This week in history • Creator shout outs • Film marketing Please subscribe and leave comments and suggestions in the usual places. More information about Pascal Fintoni and Roger Edwards. https://pascalfintoni.com/ https://rogeredwards.co.uk/services/

  1. 1 DAY AGO

    The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122

    The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:02:44 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.   00:16:31 Content Spotlights   ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i  PASCAL: Celebrating Roger’s YouTube Channel reaching 10k Subscribers: https://www.youtube.com/@RogEdwardsTV  00:37:05 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:45:29 Marketing Tech and Apps  ROGER: It’s all about VPN   Best VPN Service for 2025: https://www.cnet.com/tech/services-and-software/best-vpn/   PASCAL: It’s all about building a team of AI assistants:   NotebookLM by Google: https://notebooklm.google/ add your website url and generate an interactive audio summary and critique of your current content strategy and website user experience.   Adobe Acrobat AI Assistant https://www.adobe.com/uk/ai/overview.html access one-click generative summaries and ask your document questions to get quick answers linked to sources in the pdf.    00:57:33 Film Marketing   Pink Floyd The Wall (1982)   Director: Alan Parker   Writers: Roger Waters   Starring: Bob Geldof, Christine Hargreaves, James Laurenson, Eleanor David, Kevin McKeon, Bob Hoskins   Taglines:  A confined but troubled rock star descends into madness in the midst of his physical and social isolation from everyone.  We look at the marketing of this dark and surreal 1980s musical film. Did confusion over whether this was just a rock concert film rather than a music driven story make it less successful that it should have been?  About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.   Every week we'll bring you the following segments.   In the News.  Content Spotlight  This Week in History Marketing Tech and Apps Film Marketing   Please subscribe and leave comments...

    1h 17m
  2. 06/11/2024

    The one about AI and Trust, The P for Product and Salem’s Lot - TG121

    The one about AI and Trust, The P for Product and Salem’s Lot - TG121    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:03:09 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:14:48 Content Spotlights   ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/   PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive  https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206     00:30:37 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:36:44 Marketing Tech and Apps  ROGER: It’s all about cameras and drones.  DJI Neo Drone. https://store.dji.com/uk/product/dji-neo  Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2  PASCAL: It’s all about using AI for better FAQs  NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries.  ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.    EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT?    00:45:54 Film Marketing   SALEM’S LOT (2024)  Directed by: Gary Dauberman (It Part 1 and 2)  Written by: Gary Dauberman  Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody  Music by: Nathan Barr and Lisbeth Scott  Tagline: Be Careful What You Invite Inside.  Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.    About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and...

    1h 4m
  3. 03/07/2024

    The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120

    The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:04:45 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:18:52 Content Spotlights   ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY  PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale    00:39:21 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:47:36 Marketing Tech and Apps  ROGER: It’s all about AI for professional speakers:  Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal) Or maybe just go along to a meeting of https://www.toastmasters.org/  PASCAL: It’s all about superior content curation using AI  Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language.  Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation  Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.    00:56:29 Film Marketing    Presumed Innocent (1990)    Director; Alan J. Pakula  Writers: Scott Turow, Frank Pierson, Alan J. Pakula  Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy,  As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else.  Taglines:   Sometimes it's dangerous to presume. Attraction. Desire. Deception. Murder. No one is ever completely innocent. Some people would kill for love.  A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison.  About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

    1h 17m
  4. 20/06/2024

    The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119

    The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:03:20 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:15:27 Content Spotlights   ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702  PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com  https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef    00:32:40 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:40:22 Marketing Tech and Apps  ROGER: It’s all about in-depth research:  R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175  Consensus App: https://consensus.app/  PASCAL: It’s all about honing your AI briefing skills  AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants.  Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series.  00:50:53 Film Marketing   Flight of the Phoenix (2004)  Directed by: John Moore (Behind Enemy Lines 2001)  Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns  Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie.   Music by: Marco Beltrami  Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape.  Tagline: If They Stand Together, They Stand a...

    1h 17m
  5. 22/05/2024

    The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118

    The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:03:23 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:20:55 Content Spotlights   ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/  PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk  00:41:51 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:47:34 Marketing Tech and Apps  ROGER: It’s all about video production and AI  Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/  Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing  PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries  00:58:15 Film Marketing   The DESCENT (2005)  Directed by: Neil Marshall  Written by: Neil Marshall  Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters.  A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators.  We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.   About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...

    1h 24m
  6. 09/05/2024

    The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117

    The one about B2B vs B2C marketing, Odeon’s Search Strategy and “The Day After Tomorrow” - TG117    00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:03:05 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:11:56 Content Spotlights   ROGER: Is this applicable to B2B marketing? Please stop asking by Mark Ritson in Marketing Week: https://www.marketingweek.com/ritson-applicable-b2b-marketing/   PASCAL: Premier performance: How ODEON revamped its Search strategy for a new era of marketing by Pippa Ward Senior Marketing Manager, U.K. and Ireland at Odeon Cinemas Group for Think With Google: https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/search/ai-powered-search-strategy-odeon/    00:26:54 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:34:13 Marketing Tech and Apps  ROGER: It’s all about summer travelling...  Best flights and hotels – Skyscanner: https://www.skyscanner.net/mobile.html  Best Newcomer – Couch Surfer: https://about.couchsurfing.com/about/mobile/  PASCAL: It’s all about updates from our favourite platforms:  Zoom Workplace: Zoom has updated and upgraded the user interface for paid accounts, excited about the Wallpaper customisation https://zoom.us/download   Captivate.fm: our podcast hosting platform has launched a YouTube video embed on Captivate Sites and Captivate Podcast Player https://help.captivate.fm/en/articles/3045914-captivate-feature-releases-changelog    00:43:37 Film Marketing     THE DAY AFTER TOMORROW (2004)  Director: Roland Emmerich  Writers: Roland Emmerich, Jeffrey Nachmanoff  Starring: Dennis Quaid, Jake Gyllenhaal, Sela Ward, Emmy Rossum, and Ian Holm  Music by: Harald...

    1h 3m
  7. 18/04/2024

    The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116

    The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116  00:00:00 Introduction   Here are your hosts, Roger and Pascal.    00:03:28 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:18:21 Content Spotlights   ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/  PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks    00:33:16 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:41:11 Marketing Tech and Apps  ROGER: It’s all about quitting Adobe Creative Cloud:  Replace PhotoShop - Photopea: https://www.photopea.com/  Replace Audition - Audacity: https://www.audacityteam.org/  Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve  PASCAL: It’s all about new and free products from Adobe: Adobe free social media scheduler https://new.express.adobe.com/schedule   Adobe free podcast recording and editing solution https://podcast.adobe.com/studio    00:53:50 Film Marketing   AN OFFICER AND A GENTLEMAN (1982)  Director: Taylor Hackford  Writer(s): Douglas Day Stewart  Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr  Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love.  We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending? About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.    Pascal is a digital marketing veteran, he is a speaker, trainer and...

    1h 20m

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About

Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series. Every week we'll bring you the following segments. • In the news. • Content Spotlight • Marketing Tech and Apps • This week in history • Creator shout outs • Film marketing Please subscribe and leave comments and suggestions in the usual places. More information about Pascal Fintoni and Roger Edwards. https://pascalfintoni.com/ https://rogeredwards.co.uk/services/

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