Uncle Ron Talks Reducing Ad Spend with Effective Local Search Techniques Uncle Ron's Porch

Uncle Ron dives deep into the differences between pay-per-click (PPC) advertising and the organic goldmine of local search. With his expertise on digital marketing strategies forged in the bustling business landscape of Dallas Fort Worth, Uncle Ron shares invaluable insights gathered from over 200 episodes. Today, he sheds light on why he prefers local search and social media over costly PPC campaigns, the risks associated with not converting click traffic into prospects, and the necessity of consistent content creation to feed the relentless demands of organic search.