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In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the platform for a personal public service announcement. Recently diagnosed with lower colorectal cancer, he discusses his experiences with the medical world, his impending treatment journey, and how he expects to be stepping away from the podcast for a few months. He emphasized the importance of routine colorectal screenings, expressing gratitude for his own proactive approach, which allowed for an early diagnosis. As an asymptomatic patient, Spanky underscores the crucial role these screenings play in the detection of such health issues. With a palpable air of optimism, Spanky encourages listeners to prioritize health check-ups and not fear these procedures.



Key Moments:


Spanky reveals his recent diagnosis with lower colorectal cancer (00:07:00)
He highlights the importance of routine colorectal screenings (00:11:45)
Expresses his gratitude towards his medical team at MD Anderson Cancer Center (00:16:30)
Shares the treatment plan and potential outcomes (00:22:45)
Talks about the surgeries he will be undergoing (00:28:45)
Emphasizes the importance of early detection and treatment (00:34:00)
He ends the episode with a call to listeners to schedule their colonoscopy appointments (00:39:00)


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In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspectives in its marketing strategy to the creative journey sparked by Amtrak's collaboration with the X Games. Spanky shares his take on the fascinating integration of AI in Away's marketing campaigns and contemplates the potential minefield that Pride month represents for brands attempting to strike a balance in today's divided societal landscape. The icing on the cake? We get an insider's peek into Apple's advertising and marketing strategies through the lens of their Big Gun, Toran. Finally, we are treated to a trip down memory lane with a nod to the iconic Spike Lee, known for his ground-breaking 90s ads, who is once again taking center stage in the industry.

Key Moments:


Direct-to-consumer brand Away integrates AI into marketing (1:22)
First-of-its-kind partnership between X Games and Amtrak (3:09)
Discussion on the challenges brands face in celebrating Pride month (5:52)
Insight into Apple's advertising and marketing strategies with Toran (7:45)
Reflection on the impact of Spike Lee on the advertising industry (10:01)




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In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of programmatic ads and new throat tools, highlighting the alarming reality that advertisers are losing 23% of their programmatic ad dollars due to a lack of transparency. The discussion then takes a fascinating turn towards the revolutionary advent of Generative AI and AI hallucinations, and how these trippy visions can help small businesses grow their brand. As the episode progresses, Spanky details how to utilize generative AI to supercharge digital marketing efforts and increase customer engagement. Rounding off the discussion, he sheds light on the potential applications of generative AI for small businesses, the emergence of TikTok as a new frontier of strange cultural phenomena, and the current state of the advertising world in 2023.

Key Moments:


Advertisers lose 23% of their programmatic ad dollars due to a lack of transparency (1:34)
Introduction to generative AI and AI hallucinations (3:05)
How small businesses can use AI hallucinations to grow their brand (4:36)
Utilizing generative AI to boost digital marketing efforts and increase customer engagement (5:41)
The potential applications of generative AI for small businesses (7:41)
TikTok as the new frontier of strange cultural phenomena (9:19)
The current state of advertising in 2023 (10:59)


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In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable effectiveness of buyer personas in advertising, the discussion takes unexpected turns. Spanky also delves into Timberland's iconic crossover into hip-hop culture and Roku's bold foray into new ad formats. He wraps up with an insightful analysis of McDonald's playful 2023 campaign by DDB Slovenia. This episode is a rollercoaster ride, full of nuggets of wisdom and intriguing perspectives on the evolving world of advertising.

Key Moments


Spanky kicks off with the intriguing idea: "What's Old Is New Again." (0:02)
The playful depiction of a cheeseburger in Vanished Detergents' campaign sparks a thought-provoking discussion. (1:28)
Kellogg's controversy surrounding the 76th annual Tony Awards takes center stage. (2:56)
Spanky debates the implications of recent boycotts initiated by conservatives. (5:26)
The effectiveness of creating buyer personas in advertising comes under scrutiny. (6:51)
Spanky sheds light on the four different buyer types advertisers need to target. (8:19)
The episode dives into Timberland's successful crossover into hip-hop and its cultural significance. (9:22)
Roku's ambitious roll-out of a new lineup of ad-free advertising units is discussed. (11:04)
Spanky wraps up the episode by discussing the new ad formats introduced by Roku, including Marquee spots and interactive ads. (12:29)


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In this episode of Ad Nerds Podcast, aired on WEDNESDAY, June 14, 2023, (not Tuesday) host 'Spanky' Moskowitz delves into the essence of Apple's brand strategy, the exciting collaboration between Papa John's and Doritos aimed at the Gen Z market, and the AI-driven billboard rivalry between fast food giants McDonald's and Burger King. Spanky emphasizes how Apple's innovation, user experience, strong ecosystem, and ability to adapt have contributed to its immense success. He also highlights the effectiveness of strategic partnerships in attracting specific market segments, using the Papa John's-Doritos collaboration as an example. Lastly, the podcast discusses the intriguing use of AI in advertising as illustrated by the playful billboard face-off between McDonald's and Burger King.

Key Moments:


How Apple maintains consumer trust while continuously innovating (1:35)
Discussion on how to emulate Apple’s business model in your business (3:51)
Elucidation on Apple’s strong ecosystem and its importance (6:23)
The importance of the long game in brand-building, as it is a marathon, not a sprint (8:20)
Analysis of Papa John’s and Doritos' high-stakes game of strategy, tapping into the Gen Z market (10:06)
Suggestions on how small businesses can implement aspects of the Papa John’s and Doritos campaigns without breaking the bank (12:31)
Coverage of the burger battle between McDonald's and Burger King (14:51)
Breakdown of dueling billboards and a battle of wits with a chatbot (16:17)


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Spanky Moskowitz, the host of the Ad Nerd Podcast, enlightens us about some intriguing developments in the advertising world today. The US Open has called in big Hollywood names, Jason Bateman and Will Arnett, to spearhead their humor-filled advertising campaign, hoping to draw in more viewers and add a layer of fun to the sporting event. Meanwhile, brands like The North Face, Vans, and General Mills are focusing on sustainable and regenerative agriculture to appeal to environmentally conscious consumers. With initiatives like clothing lines made from regeneratively grown cotton and rubber, these brands are leading the green revolution.

Next, we learn about the rising trends on TikTok - extreme DIY, micro-acting, self-interviews, five-day challenges, and nostalgic animation. Brands are encouraged to leverage these trends and use them creatively to engage with their audience. In another corner of the ad world, Jack Daniels has launched its "It's Jack Time" campaign featuring the entertaining duo Martin and Roman Kemp, highlighting that any time is the right time for a Jack and Coke, aiming to position the brand as the perfect wind-down companion after a long day.

Finally, we see the Girl Scouts embracing technology in an innovative way, using AI to analyze member data to understand recruitment and retention patterns. This tech-forward approach allows them to personalize content and interaction, ensuring they remain relevant and continue empowering young girls in the digital age. Spanky wraps up the podcast, reminding listeners that technology should serve your mission, not alter it.



Key Moments


Jason Bateman and Will Arnett spearheading a humorous advertising campaign for the US Open (1:01)
The North Face, Vans, and General Mills focusing on regenerative agriculture for more sustainable production (5:25)
The rise of new trends on TikTok like extreme DIY, micro-acting, and nostalgic animation (2:45)
Jack Daniels launching its "It's Jack Time" campaign featuring the Kemp duo, promoting any time as the right time for a Jack and Coke (6:39)
The Girl Scouts using AI to understand member data and personalize interactions (10:12)


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