24 min
Unlocking the Power of Marsales Alignment | Antti Nykänen The Insiders
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- Marketing
Achieving marsales alignment is a perennial problem for marketing and sales leaders, which Antti Nykänen (Head of Marketing, Infrastructure at AFRY) has tackled head on. In this episode, Antti shares his thoughts on:
The three barriers to marsales alignment How to build a strong connection between marketing and sales What not to do concerning marketing tech tools Installing a selling culture in project focused organisations
“Marketing becoming more digital is a great development - topics like ROI, and the value of MQLs, it’s becoming actually possible to measure all this, which wasn’t possible 10 years ago.” - Antti Nykänen
This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.
Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com
Achieving marsales alignment is a perennial problem for marketing and sales leaders, which Antti Nykänen (Head of Marketing, Infrastructure at AFRY) has tackled head on. In this episode, Antti shares his thoughts on:
The three barriers to marsales alignment How to build a strong connection between marketing and sales What not to do concerning marketing tech tools Installing a selling culture in project focused organisations
“Marketing becoming more digital is a great development - topics like ROI, and the value of MQLs, it’s becoming actually possible to measure all this, which wasn’t possible 10 years ago.” - Antti Nykänen
This episode is hosted by Richard Lane, Co-Founder and CCO of durhamlane. Find out more about durhamlane's services at durhamlane.com.
Want to chat about anything we've covered in this episode, or feature on the show? Contact us at theinsiders@durhamlane.com
24 min