31 episodes

It's like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as "self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is."

Unusually Focused Ryan Orrico

    • Arts
    • 5.0 • 11 Ratings

It's like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as "self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is."

    🤳 How to Make a Profitable, Engaging Fitness Video (with Brian Nevison)

    🤳 How to Make a Profitable, Engaging Fitness Video (with Brian Nevison)

    If you’re the type of person who doesn’t post videos because you don’t like the way you look, or because you don’t have a good camera, or you think no one is watching anyway, or you don’t like your voice, or you wonder why someone would buy or watch your videos when they can go watch that other person's… you’ll dig this episode.
    It’s a conversation with my friend Brian Nevison. We talk about the work he’s been doing with other online teachers, trainers and coaches about making their videos more profitable and engaging.
    I was seeing his posts & responses to people in the Random Talking Video Facebook Group, I could sense he had a system and that he wasn’t just guessing… and he also openly shares his best ideas without holding back. which made me think, “damn this dude would be a good guest.”
    One of the things I like most about Brian is that even though he’s a beast who can jump over cars and bench press 1500 pounds, he doesn’t lead with demonstrations of his physical superpowers. He uses those more as appetizers and focuses largely on making videos that aim to deliver his personality.
    In this episode, we talk about his 3-step process for filming an effective, profitable online training video. We also cover:

    ✅ 10:30 - Facebook? Instagram? YouTube? The best social media platform when you’re starting out
    ✅ 13:10 - How to get attention on Instagram
    ✅ 14:16 -  3 steps for making a video that doesn’t suck
    ✅ 16:46 - How to make a valuable product (everyone gets this wrong)
    ✅ 25:41 - Don’t like how you look on camera? Do these 5 things.
    ✅ 37:07 - Making a movement video….when you can’t even move well 
    ✅ 43:58 - Don’t make a time lapse video. Do this instead. 
    ✅ 49:45 - How to get over anxiety before filming
    ✅ 52:25 - Forget authenticity. Here’s how to actually be inspiring
    ✅ 1:00:00 - Do these 2 things immediately after you post a video
    ✅ 1:04:00 - A step-by-step guide to responding to emoji comments
    ✅ 1:10:00 - People aren’t commenting on your stuff? Do this. 
    ✅ 1:15:00 - 3 things you can do RIGHT NOW

    Here's the "behind the scenes" video we talked about of Brian making a video. (v meta)

    I think you’ll find this useful whether you’re a fitness trainer, or coach, or a yoga teacher, or a mobility teacher or how ever you define yourself.
    And if you want to get a complete breakdown from the man himself, make sure you go to unusuallyfocused.com/brian

    And find all of his work at smilestakeyoumiles.org
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    • 1 hr 26 min
    🦠 How to Find Opportunity in the COVID Chaos (w/ Robert Tercek)

    🦠 How to Find Opportunity in the COVID Chaos (w/ Robert Tercek)

    Robert Tercek is a Business Futurist, Technology Strategist, and Digital Media Pioneer. He's an award-winning author with his book “Vaporized," and he's the former President of Digital Media, Oprah Winfrey Network
    I asked him to come on and talk about two of the essays he posted on Facebook about the COVID crisis - which you should definitely read.

    1️⃣ "You have everything you need within you now to survive & thrive" (strategies)
    2️⃣ "Finding opportunity in the chaos" (predictions)
    We talk briefly about the current state of affairs.And the two things we have to make sure we do over the next couple of monthsThen we get into what the future might look like… for businesses and the economy, in general.We talk about the shifts in our preferences that will likely change everything foreverAnd some strategies you can use to build your brand and differentiate yourself in these crazy times of uncertainty.Kassidy comes in late because she had to disinfect herself after coming from a bi-weekly Whole Foods run.
    Learn more about Robert at roberttercek.com.

    🔻🔻🔻🔻🔻🔻

    If you’d like some help in this transition period, or you just wanna hang out with other people who are working through it - check out the Confidence, Influence & Random Talking Video group on Facebook.

    🔺🔺🔺🔺🔺🔺

    “If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.”
    —Seth Godin, author of Unleashing the Ideavirus
    “[Tercek's] Vaporized is incredible. I found it right on every point. It tracks the move from atoms to bits in a funny and thought-provoking manner that will be a wake up call to many industries.”
    —Nolan Bushnell, founder of Atari, Inc.
    “Robert Tercek is a technological provocateur. His book provides deep thinking about our digital world and its monumental possibilities in ways that you probably haven't ever considered.”
    —Jarl Mohn, CEO of National Public Radio
    “Tercek's vision is singular, unique and unmatched in its insight. Vaporized is the next must-have strategy guide for every executive in media, manufacturing, retail and marketing.”
    —Gabe Zichermann, CEO of Gamification Co. and author of Gamification Revolution
    “Vaporized will certainly make you think. If you don’t like change it will terrify you, but if you embrace the future, Robert's book will justify your mission and spur you on to new heights.”
    —Brett King, Author of Augmented and Founder of Moven




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    • 53 min
    👀 Behind the Scenes of an Online Product Launch (w/ Dr. Moses Bernard)

    👀 Behind the Scenes of an Online Product Launch (w/ Dr. Moses Bernard)

    A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.

    We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.

    All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes.

    You'll get a bunch of cool ideas in this episode:

    ✅ We talk about the ads we used including how we set up the targeting…
    ✅ How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course.
    ✅ The strategy we used to get people started on the "Buyer's Journey."
    ✅ And some of the things that we were asking him to do that made him uncomfortable.

    ✅ Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say - and that's always fun.

    ✅ Our predictions for how quickly the next wave of 100 spots will sellout.

    ✅ A bunch more.
    If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There's a free 15minute video there that breaks down Moses's launch and a button to grab our new walkthrough videos.

    Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.com


    And Follow Moses on Instagram @mosesbernard.
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    • 1 hr 9 min
    💰📱 How to Turn DM's into Customers & Clients (without being salesy & lame)

    💰📱 How to Turn DM's into Customers & Clients (without being salesy & lame)

    “I gave SO much of my time — and as happy as I was to help, I wasn’t able to put food on the table... or pay my bills.”

    Nazareth has been an important part of the #randomTalkingVideo community for two years. Her easy-going, inviting personality & true vulnerability have helped A LOT of people overcome their fear of talking to the camera and just posting it.

    A lot of her content is about a very specific problem experienced by many women: Vulvodynia - which [as far as I understand it] can be described as Chronic Pelvic Pain. Not fun.

    She made a post in the Confidence, Influence & Random Talking Video group a few weeks ago asking for advice about how to STOP giving free advice over DM and start getting paid.

    She spent so much time helping people that she truly cared for that, as you'll see in the show, she essentially went broke.

    But she tried a different approach... and as soon as she posted about what happened in the FB group, I asked her if she'd want to jump on FB Live and talk about it.

    She said "yes," and it ended up being better than I expected so I'm bringing it here.

    Here's the link to the Facebook Live Replay. (if you prefer video)

    🔥🔥🔥🔥🔥

    🔥 It ended up being even better than I was expecting ... so here are a few highlights:

    ☑️ The Critical Mistake that most people are making when they find themselves in this position. (you’re probably doing it too)

    ☑️ Her “F This” Moment when she made a decision to charge for a consulting session

    ☑️  SHE SAID “YES!” AND SHE PAID IN ADVANCE. Boundary Setting.

    ☑️ If you do not charge them, you can NOT help them. (“if they don’t pay, they don’t do shiiiii”)

    ☑️ The idea she got in the RTV group for a free resource she could provide to people who couldn’t afford it.

    ☑️ LIGHTBULB MOMENT.

    ☑️ How to subtly convince people who said “no” over time.

    ☑️ How to Screen, Pre-Screen and Pre-Pre-Screen people so you don’t waste your time with people who aren’t gonna do anything.

    ☑️ A Prescreening Philosophy & Strategy

    ☑️ how to prepare for consulting calls when you’re nervous

    ☑️ a low-key way to do the call so you don’t feel a lot of pressure or over-prepare

    ☑️ How to release the pressure that comes with trying to “compete” with Doctors… how to know what makes you DIFFERENT FROM THEM.

    ☑️ The 5 Stages of Awareness… using your life experience to talk to the people who are in the EARLY stages. This is when your story is important.

    ☑️ Nazareth has a knack for writing and sharing stories in MOMENTS. It makes her content much more compelling.

    ☑️  Why it’s important to be HYPER SPECIFIC in what you do. Everyone is a generalist.

    ☑️ Why “branching out” is a horrible idea.

    ☑️ how to find really strong authentic messages in your speech and turn it into really compelling content.

    ☑️ You can always change your story. If people like it, they will accept it.

    ☑️ It’s more profitable to be the person who does ONE THING not a bunch of things.

    🔺🔺🔺🔺🔺

    Follow her on Instagram @nazarethgold

    And her website at yogawithnazareth.com.

    We discussed a resource page that she made for people. You can see that here:
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    • 34 min
    🎯 Advanced Targeting with Facebook and Instagram Ads for Local & Online Businesses

    🎯 Advanced Targeting with Facebook and Instagram Ads for Local & Online Businesses

    Have your Facebook & Instagram ads stopped working? Did they ever work at all?

    By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad targeting... none of the "nebulous" b******t that people are tossing around.

    These questions come from everyone from start-up personal trainers, online coaches, and yoga teachers to 8-figure serial entrepreneurs. Each of them obviously has its own unique circumstances and differences, but there does tend to be one commonality.

    One step that they're all not taking.

    The next step.

    They take the first step just fine. They boost the post. They set up the sweet targeting parameters within a 5mile radius of the shop. They might have even installed the Facebook pixel on their Linktree. Oooohhhh.

    But nothing happens. They think "that's it?" and "☹️ Facebook ads don't work."

    But they for do nothing with the folks who watched the video, or Saved the post, or clicked the link right before she had to put her phone away because her daughter was crying - and then forgot to come back.

    That's the step they're missing. And it's probably the step you're missing.

    Here's a general overview of the topics

    Here's a quick overview of some of the topics we cover.
    When to turn an ad off if you have a small budgetThe best ad everDark Posts vs Boost Posts vs Organic PostsDanny's Social Media & Advertising "Beautiful Mindmap" (his exact social media & ads campaign structure that he uses with his clients. We step through it, in detail, in the episode. But you can see the image here.)WTF is a Global Warm Audience?How to build a campaign to get online coaching clientsHow to build a campaign to get local clientsA weird way to create your "Customer Avatar"How to pay the Facebook Membership Fee for special rights & privileges in the Newsfeed.And a bunch more that I will add to this description soon.And we also took questions from the RTV FB group.
    Bernadette asked about how the hell you target people.Kassidy asked how to use Facebook & Instagram ads to sell out her expensive yoga retreat.Dio wanted to know how to build ad campaigns to get clients for his online coaching businessSusan wanted to know how to use Facebook ads to attract an older clientele who might benefit from her grief counseling servicesBethany asked how to use ads to get yoga clients in Japan as an American woman.All of those questions answered in this episode, and if you want to submit a question like this for a future episode, join the group and let us know.

    Some of this episode is advanced, so if anything goes over your head, just bear with us for a few moments longer. We'll get to the simplification or an example that will make it click.

    If you have any questions about any of this stuff, join us in the Confidence, Influence & Random Talking Video Facebook group. Danny, Kassidy, and I are in there a lot and we're always down to help out.

    Best place to find Danny is @dannytwoguns.



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    • 1 hr 43 min
    🔥 How to Be Everywhere + Get Local Clients with Facebook & Instagram Ads (w Danny Twoguns)

    🔥 How to Be Everywhere + Get Local Clients with Facebook & Instagram Ads (w Danny Twoguns)

    I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA.

    Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question, he was always there to drop serious knowledge.

    The main reason I wanted to bring him on the podcast is to discuss what he’s doing with Facebook and Instagram advertising and what's working RIGHT NOW.

    Specifically, I ask him what is the single best thing he’s doing right now to turn a cold, social media audience into CUSTOMERS for his and his clients brick and mortar gyms -- and as expected, he DELIVERED.

    One of my favorite takeaways from this episode is what i’m now calling the $150/month Facebook Membership. Which isn’t actually real - but it’s a cool way to look at what we both to consider a prerequisite marketing budget.

    And we walk step-by-step through a 3-part campaign that both of us use on a regular basis to turn social media followers and lurkers into customers, members or clients

    We also talk about a bunch of other cool shit.

    Learn more about The Fitness Nerd Academy

    And check out the podcast we mentioned in the part where we talked about the single best thing he's doing right now. The Erie Fitness Lifestyle Podcast. (BRILLIANT)

    And if you want to learn more about how to do all of this FB & IG Advertising stuff to get clients and help more people - take a look at Magic Pixel Dust.

    Here's a brief overview:

    7:58 - Danny discusses his fitness businesses (2 gyms in Erie, PA) and his marketing business. (advertising & marketing agency for fit pros)

    26:00 - This is the way everybody should approach learning from a mentor.

    28:00 - How important is the exchange of money when it comes to helping people?

    31:00 - A lot of Yoga Teachers have a hard time with marketing… here’s why.

    35:00 - How to increase referrals and familiarize people with your business.

    38:00 - If you think your marketing isn’t working, listen to this.

    46:00 - Ryan and Danny address the question, “Who should I show advertisements to?”

    48:25 - An in-depth, real-life example of an advertisement Danny ran on Facebook/Instagram.

    50:25 - Danny shares his experiences with FB/IG Advertising. Here are some things that work/don’t work.

    55:00 - One thing you need to know about local advertising

    1:08:00 - Is Facebook dying?

    1:22:00 - Danny gives actionable tips on how to get the most out of your return on FB & IG Advertising

    1:33:00 - How much content should you consume vs how much to produce?





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    • 1 hr 47 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

LennyLenster ,

Awesome

Have been following Ryan’s stuff for a little while. Episode 31 with Brian is what brought me here and was brilliant. Thoroughly enjoyed it and I shall now be working my way through the back catalogue of episodes. Thanks for putting these conversations out there. 👊

Spindle23 ,

Brilliant

Amusing and informative. Really enjoying these episodes.

Twisted Yoga Girl ,

Do these things!

If you’re in the business of needing to fill your classes (in the area of health & wellness), then you need to listen to these podcasts. Most of the stuff Ryan talks about makes total sense, some of it you may already be doing. But most of it, although common sense, you may not be doing. In which case, take note of what he says, and start implementing it straight away. Because on thing’s for sure, you’ll stand out from the crowd and that’ll get you noticed and interesting to others. Do it and see👍🏼

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