In today's episode, we do something a little bit different and share a success story from one of the members of https://get.emailmarketingheroes.com/league/ (The League) - Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn't that awesome? But what's even more awesome is that Gisele has been using email marketing to build a profitable business. And in today's chat, she tells us exactly how!
We talk about how Gisele was using email marketing before joining our membership, what amazing results she's been getting since, how much she spends weekly on her email marketing, and more of this kind of incredible stuff.
Ready to see what you could do, too?
SOME EPISODE HIGHLIGHTS:
(2:59) How Gisele used email marketing before joining The League.
(5:35) Gisele's biggest barrier to email marketing.
(8:10) A look into Gisele's systems and automations.
(9:09) How Gisele cleaned up her list.
(12:48) How Gisele increased Earnings Per Subscriber Per Month (EPSPM).
(14:45) How email marketing has changed for Gisele's business since she joined The League.
(18:20) The activity that had the most impact on Gisele's email marketing.
(19:37) What's next when it comes to Gisele's email marketing?
(20:42) How much time does email marketing really take?
(23:46) Subject line of the week.
How Gisele used email marketing before joining The LeagueGisele explained that most of her work used to be hands-on with clients. She offers a service called Functional Integration, which happens face-to-face. But she teaches Awareness Through Movement classes, where she verbally guides people through lessons. When her clients started asking her for the chance to re-watch her sessions again and again through a recording, she saw an opportunity to package her workshops into online products.
So how does email marketing fit in? Gisele had given it a go a few years ago. But, to her own admission, she wasn't leveraging her list as much as she could have been. Her biggest barrier was the fact she'd email her list only when she had something to sell. So she wasn't emailing very often, and when she was, she was asking for a sale.
Before joining our membership, Gisele had a trickle of new people regularly joining her list. She had a freebie in the shape of a lead magnet, and that had helped her build a list of about 1,000 subscribers. She'd email them 3-5 times in the lead up to a sale and then go quiet for about 3 months. In other words, her email marketing was driven by the things she wanted to sell at the time, rather than on where her subscribers were in their journey with her or what problem they were trying to fix. But Gisele wasn't sure how to meet them where they were. And, like many other business owners who are new to email marketing, she was afraid to email her list more often.
A look into Gisele's systems and automationWe asked Gisele a bit more about her systems, and she told us she's using ConvertKit as her email marketing platform. At the start, she was just broadcasting. But over time she got more sophisticated and started embracing automation to create an onboarding sequence and then a welcome sequence. And because she sells a handful of small products as well as providing free content, those sequences consist of 2-4 emails.
And that's when things start to get interesting...
How Gisele cleaned up her listYou see, one of the first things we encourage our members to do is to give their list a bit of a clean-up. We help our members do that through a specific campaign, which Gisele eventually used, but she also did something pretty amazing to clean up her list.
And here it goes...
Gisele decided to email her subscribers to let them know she'd be emailing them 3 times a week going forward. Why 3 times a week? Because she was scared of completely...