Using machine learning to create personalised communication strategies Break The Cycle: a debt resolution podcast

Great customer experience requires a personalised approach. Take for example customers in debt - each individual will have a different story, financial situation, communication style and way of interacting with the customer journey. So why make every communication strategy the same? Tune in to our next episode of Break The Cycle tomorrow to hear Jacob Goss and Jacopo Attolini from our data team chat about how machine learning can personalise and improve the customer experience.