37 episodes

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.austinknight.com/podcast

UX & Growth Podcast Austin Knight

    • Technology

Stories, debates and advice. Austin Knight, a designer at Google (formerly HubSpot), sits down with friends from around the world to discuss User Experience and Growth tactics.

This show is entirely non-profit and independent, to ensure that the content is always of the highest quality. It does not have ads, is not associated with any business or organization, and does not accept donations. It is privately funded by the host.

To learn more, visit us at www.austinknight.com/podcast

    Starting & Growing A Podcast

    Starting & Growing A Podcast

    What are the basic steps to take when starting a podcast? And how do you grow it? In this episode, Matt, Geoff and I recap what we've done to run the UX & Growth Podcast. We talk format, guests, equipment, hosting, distribution, promotion and more. From the best mics to the most unexpected growth channels, these are the big things we've learned while running our small show.

    This episode was originally recorded in April of 2017 and we didn't release it. So now, it's being brought to you as a bonus episode. The recording may be a bit dated, but the information isn't. Enjoy!

    Microphones: ATR-2100 (USB/XLR), AKG P220 (XLR)
    Software: Audacity, Garageband & Auphonic
    Self-hosting on Wordpress: https://en.support.wordpress.com/audio/podcasting/
    Submitting a podcast to iTunes: https://help.apple.com/itc/podcasts_connect/#/itcc0e1eaa94

    Austin on Twitter: Twitter.com/ustinKnight
    Geoff on Twitter: Twitter.com/dailydaigle
    Matt on Twitter: Twitter.com/mattrheault

    • 35 min
    Side Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)

    Side Projects & Incremental Growth with Lee Munroe (Director of Design at OneSignal)

    How do side projects impact a designer's career? What are the incremental growth tools that can turn a side project into something bigger? In this episode, I sit down with Lee Munroe (Director of Design at OneSignal) to talk about his numerous side projects, the various growth tools that he's used, and why personal growth (not revenue) was always his goal. We also discuss his role at OneSignal, where he's growing a product and a team simultaneously. I've discussed OneSignal (and their unique revenue model) several times in the past, and Lee brings some new insights on that topic throughout our discussion - including how they decided to pivot their revenue model recently. Plus, we dive into a space that OneSignal and Chrome share responsibility for: notifications on the web.

    "I started a company called Lookaly, which was like the Yelp of Ireland. I thought what we needed to do was create a really good user experience and we didn't focus at all on customer development. We got to a point where the website was doing really well from a consumer point of view. It got lots of traffic. But when we tried to monetize it and make money, we didn't know who the customer was. We didn't know what persona was going to pay for the product. I definitely learned a lot from that experience. You have to try and find product-market fit and be more focused on that side of things, rather than just creating something beautiful." — Lee at 14:47

    Learn more about OneSignal: https://onesignal.com/
    Join Lee's team: https://onesignal.com/careers

    Learn about Google's Digital Wellbeing efforts: https://wellbeing.google/

    Lee's website: https://www.leemunroe.com/
    Lee on Twitter: https://twitter.com/leemunroe
    HTML Email: https://htmlemail.io/
    Codeshare: https://codeshare.io/

    Austin on Twitter: https://twitter.com/ustinknight
    More about me and the show: https://austinknight.com/

    • 34 min
    Design at Planet Scale with Hannah Lee (Designer at Google)

    Design at Planet Scale with Hannah Lee (Designer at Google)

    The UX & Growth Podcast is back, and we’re kicking things off right. In this episode, I sit down with Hannah Lee (Designer at Google) to discuss how she audited Chrome’s entire UI and introduced a new design system in time for its tenth birthday, reducing the application size by megabytes in the process. When rolled out across Chrome’s more than 2 billion users, this represented a material impact on global device memory and data usage. From discovering 98 different shades of grey, to designing for obsolete operating systems, to open sourcing Chrome’s design system, we cover all of the epiphanies, lessons and downright hilarious moments in Hannah’s quest to design at planet scale.

    Hannah on Twitter: https://twitter.com/san_toki
    Hannah on Medium: https://medium.com/@san_toki
    Unboxing Chrome: https://medium.com/@san_toki/unboxing-chrome-f6af7b8161a2

    Austin on Twitter: https://twitter.com/ustinknight

    • 28 min
    Freemium Growth with Dexter Zhuang (Growth Manager at Dropbox)

    Freemium Growth with Dexter Zhuang (Growth Manager at Dropbox)

    How do companies like Dropbox, Spotify, Slack, and HubSpot leverage freemium strategies to grow? What are the different approaches to freemium, and when should (or shouldn't) they be used? In this episode, I sit down with Dexter Zhuang (Growth & Monetization Manager at Dropbox) to take a deep dive on freemium growth. From acquiring free users, to converting them to paid customers, to reinvesting that money into acquiring more free users, we cover it all and give you a glimpse at examples where it’s all gone right, and a few where it’s gone terribly wrong.

    "Spotify has 40 million paid subscribers out of over 100 million monthly active users. The active user to paid subscriber conversion rate is somewhere between 25-40%, which is unheard of. This is an astronomical conversion rate. 80% of all users on Spotify use it multiple times per week. Multiple times per week." — Dexter at 19:30

    Dexter on Twitter: Twitter.com/dexteryz
    Check out Dropbox: https://www.dropbox.com/

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight

    • 51 min
    WebVR & A-Frame with Casey Yee (UX Engineer at Mozilla)

    WebVR & A-Frame with Casey Yee (UX Engineer at Mozilla)

    WebVR is Virtual Reality that runs in the browser, on anything from a smartphone, to a laptop, to an HTC Vive. And it's much easier to build for than you'd think. In this episode, I sit down with Casey Yee (UX Engineer at Mozilla and one of the early pioneers of WebVR) to talk about the future of the web. We cover everything from getting started in WebVR, to unique use cases that we've seen, to ways that forward-thinking businesses are already leveraging it.

    "We started to feel like we were trying to paint a painting while still designing the paintbrush. It's like you're creating in a medium that's still being created. And this is important because this is our opportunity to define this medium. This is a massive technological revolution that is happening before our eyes, similar to the likeness of the transition from print to digital." — Austin at 42:50

    Check out A-Frame: https://aframe.io/
    Learn more about WebVR: https://webvr.rocks/
    Casey on Twitter: Twitter.com/whoyee
    Casey's personal site: http://cyee.io/
    A-Frame on Twitter: Twitter.com/aframevr
    Mozilla VR on Twitter: Twitter.com/mozillavr
    Meet the team behind Mozilla VR: https://mozvr.com/

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight

    • 52 min
    Growth in Emerging Economies with Daniel Patiño (Co-founder, Digifianz)

    Growth in Emerging Economies with Daniel Patiño (Co-founder, Digifianz)

    Emerging economies are expected to contribute up to 70% of global GDP growth between now and 2025. The opportunities to internationalize have never been better. But how do you select the right market to enter? And once you do, how should your design and growth strategies change? In this episode, I sit down with Daniel Patiño (Co-founder of Digifianz) to take a deep dive on emerging markets.

    "We know that developing countries are fast becoming the driver of the overwhelming majority of global growth. In fact, emerging economies are expected to grow 2-3 times faster than developed nations like the US." — Austin at 9:50

    Watch in 360º VR: https://vr.austinknight.com

    Check out Digifianz: http://inbound.digifianz.com/en/
    Digifianz on Twitter: Twitter.com/digifianz
    Dan on Twitter: Twitter.com/ThisIsDanPatino
    Dan on LinkedIn: https://ar.linkedin.com/in/danpatino

    Email us: Hello@UXandGrowth.com
    Austin on Twitter: Twitter.com/ustinKnight

    • 42 min

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