Tech Entrepreneur on a Mission Podcast Evergreen Podcasts

This podcast interview focuses on the entrepreneurial journey to solve the non-trivial testing problems of some companies that we all blindly rely on . My guest is Harpreet Singh, Co-CEO of Launchable.
Harpreet is an entrepreneur, innovator, developer, creative product leader, and seasoned DevOps leader who has dedicated his life to building new solutions for software teams. He's got extensive product marketing & Product management experience at Sun Microsystems.  Then helped CloudBees find product market fit and create a business based on OSS that scaled to multi-millions in ARR. Then moved to Atlassian where be became the GM for Atlassian Bitbucket, where he helped set the blueprint of what became the strategy at Atlassian to embrace DevOps tools in the market.
In September 2019 he co-founded Launchable and shares the CEO role.  
Their mission: Help dev teams launch fearlessly. Their point of view: 80% of software tests are pointless. We’ll help you see the 20% that matters most.

And this inspired me, and hence I invited Harpreet to my podcast. We explore what's broken around software testing these days. Harpreet provides his vision of how to address this. He elaborates on the journey of building an AI-powered software delivery platform and shares his most valuable go-to-market lessons - particularly why he didn't opt for a product-led growth motion and how he avoided getting stuck in red oceans. Last but not least, he shares his advice to peer SaaS CEOs on scaling their businesses while staying true to their core mission.

Here's one of his quotes
I spent a year and a half at Atlassian. They are the Gurus of product lead growth. So I got to see that close enough. And I came in and said we should probably do this. And I came to the realization that it's not one size fits all. Different teams have different needs, and the kinds we are serving have very different needs, then this product led growth.

During this interview, you will learn four things:

His lessons on how to simplify customer communication so it resonates optimally. 

His advise on how to go beyond the obvious and find the biggest possible problem to solve for your ideal customers.

How to choose your Go-to-Market model and what specifics to look for 

How he landed BMW as one of his early customers and what that taught him.


For more information about the guest from this week:

Harpreet Singh

Website: Launchable



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This podcast interview focuses on the entrepreneurial journey to create meaningful global change by making problem creators responsible for solving it together through technology. My guest is Oscar Rundqvist, CEO of eComID. 
Oscar is a tech entrepreneur on a mission. A massive mission. He's founded and led multiple companies since 2010 - and has also gained experience as an investment analyst and head of growth and digital experience in online retail. 
In September 2023 he co-founded eComID - based on negative trend he saw developing after COVID in online retail: A rapidly growing global returns problem.
Their mission: To help the fashion industry reduce online product returns, shrink the environmental footprint, and guide shoppers to discover and buy products they'll truly love.
This inspired me, and hence, I invited Oscar to my podcast. We explore how online shopping is broken and created a massive global retail returns problem - both in cost, waste and emissions. Oscar explains his vision of how to solve this with technology and by getting an entire industry to work together in new ways. He then shares his first principles for building a lean SaaS business that moves the needle impact-wise. Lastly, he elaborates on his lessons learned to stay nimble and avoid making fatal mistakes.

Here's one of his quotes
Coming from the industry, we managed to take the right decisions often. But we did it by taking a lot of bad decisions, but we found them really fast. So, what we do is that we explore a lot of different things. When we have something, for example, a feature idea, let's imagine that we explore 50 different ideas at the same time, but then we always keep the retailers very close. So we have weekly meetings with all of the retailers that we work with right now to always validate and align the need. 

During this interview, you will learn four things:

How to get an entire industry to collaborate on solving the same problem. 

Why he doesn't fear competition, and is actually cheering them to take on the opportunity.

His first principle on keeping the focus on moving the needle in the leanest possible way.

Different ways to build trust with organizations that are 1000+ times the size of your startup.


For more information about the guest from this week:

Oscar Rundqvist

Website: eComID





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This podcast interview focuses on the entrepreneurial journey to use AI in a way that makes salespeople more human again. My guest is JB Daguené, Founder and CEO of Evergrowth.
JB is tech-entrepreneur on a mission. He's had an impressive career in B2B SaaS Sales and has advised multiple tech companies for well over a decade. 
He's addicted to endurance sports and has finished multiple marathons, ultra-running, ultra-cycling, and IRONMAN races. He also knows what it is to stand out from the crowd. His LinkedIn profile is testimony to that: He eats SaaS for breakfast, B2B Sales for lunch, and AI+Data for dinner. And he likes his food spicy!
In that spirit, he founded Evergrowth in December 2015. It started as a consulting business and turned into a B2B SaaS business, pioneering the Future of Account-Based Sales.
Their mission: To elevate the sales profession by empowering businesses with AI-driven strategies that are as human as they are smart.
And this inspired me, and hence I invited JB to my podcast. We explore how the B2B sales process is deteriorating and what needs to be done to fix it. We explore the big lessons learned from turning a consulting into a SaaS business. JB shares how his first principles as a consultancy helped them create defensible differentiation - and use AI to further expand that. He also explains how he's positioning his business to attract the right deals - and why everything in his business is designed around one customer success template.

Here's one of his quotes
Salespeople never had a good reputation. And I think it didn't get better because of the noise that was created by all the tools-driven approaches. So they need to acknowledge this and understand that in order now to have meaningful conversations and create meaningful pipelines, they need to understand how to speak their customer's language better than their competitors and better than their customers themselves. I'm super biased on having that opinion, but that's really the only way to win in 2024.

During this interview, you will learn four things:

How JB managed to create defensible differentiation - and how he's using AI to grow it.

How to avoid your SaaS business ends up in the graveyard of the market.

How to turn engineering, marketing, sales, business operations, and customer success into an unbeatable engine for your business.

How endurance training helps you become a high-performing leader that doesn't break down.


For more information about the guest from this week:

JB Daguené

Website: Evergrowth




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This podcast interview focuses on the entrepreneurial journey to turn a Defense Contractor product spin-off into a scalable SaaS business. My guest is Masha Petrova Ph.D., Co-founder and CEO of Nullspace
After receiving her PhD in aerospace engineering, Dr. Petrova spent 15+ years in the engineering simulation and design software industry, including holding global marketing executive roles at Ansys, Altium LLC, and  IncMSC Software. She also worked at three simulation software start-ups, all of which were acquired by Ansys Inc. in the last 10 years.
In January 2023 she co-founded Nullspace - a spin-off from a Defense contractor business. Their mission: To solve the fast-worsening shortage of electromagnetic engineers needed to meet today’s radiofrequency technology demands.
And this inspired me, and hence I invited Masha to my podcast. We explore the lessons learned from spinning off a software product from a Defense Contractor business and to build a SaaS business. Masha emphasizes the importance of co-founder chemistry, and shares the unexpected lessons learned from her fund-raising process. She shares her insights on how to adapt sales and marketing strategies for the conservative engineering fields. Last but not least she elaborates why solving a highly valuable problem through product innovation alone is not enough to succeed. 

Here's one of her quotes
Sure we could have grown by sales only, or by raising angel funding. But what we really want is, because we know that our solution is viable and Product Market Fit has already been tested, we really want to push the button on sales and marketing. 
And right now this space is very hot. There's been a whole bunch of unprecedented acquisitions and engineering software that happened recently. There is a company that just announced coming out of stealth with 115 million in VC funding. Not series A or Series B, out of stealth …. in this engineering software space that no one usually talks about unless you're an engineer.

During this interview, you will learn four things:

How to navigate Fundraising successfully by embracing some valuable lessons in communication and resilience.

How to win over conservative, facts-oriented engineers when marketing your SaaS product and optimally enable your team.

How to use pricing as a key element of differentiation for your SaaS offering.

How to avoid having to pivot at the moment of launching your SaaS product because of missing some technical details.


For more information about the guest from this week:

Masha Petrova Ph.D.

Website: Nullspace





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This podcast interview focuses on do's & don'ts that matter if you want your Service business to become successful in SaaS. My guest is Slava Libman, CEO of FTD Solutions.
Slava is a driven innovator with +25 years of international experience and thought leader in the space of environmental sustainability in industrial facilities. He has a PhD in Environmental Engineering, and has spent his entire career focused on water technology and its impact on the industry. 
He leads teams in Ultra Pure Water, industrial water treatment, and facilities technology development, thereby challenging conventional thinking to drive progress.
In May 2017 he founded FTD Solutions - a Digital Twin platform with embedded expertise to enable new standards of sustainability in industrial facilities
Their mission: To redefine the way these industrial facilities approach solving problems and drive sustainability performance.
And this triggered me, and hence I invited Slava to my podcast. We explore the seven-year journey of transitioning from a consulting firm to a pioneering B2B SaaS company. Slava shared his big lessons learned on the importance of aligning product development with market needs and the sequencing and focusing of his go-to-market strategy. He elaborates how traction changed when they shifted from a transaction-oriented approach to a value-/outcome based approach. Last but not least he shares how emphasizing mission, principles, and value helped with alignment and keeping the organization lean.

Here's one of his quotes
When we try to help companies minimize their expenses, they ask the question, 'Okay, so what does your enrollment mean from the expense point of view?' 
So, our focus is on value creation. We believe that if we can create significant value for our customers, then the question of monetization and expenses will not be a roadblock. And in reality, that's the case.

During this interview, you will learn four things:

Why he decided to focus the business on the most complex type of customer segment first and how that paid off.

Why it's so beneficial to search for unique dynamics at your customers when seeking ways to differentiate your SaaS product.

What approach he's using so that everyone in the company lives the company values - every single day. 

Why he does't deal with weaknesses in his business.


For more information about the guest from this week:

Slava Libman

Website: FTD Solutions




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This podcast interview focuses on the entrepreneurial journey to solve the growing issue of knowledge worker unproductivity. My guest is Pete Christothoulou, CEO of Xembly.
Pete Christothoulou is a serial entrepreneur. In 2003, he co-founded Marche, a publicly traded conversational analytics business. 
In November 2020 he founded Xembly - The first automated chief of staff.
Its mission: Ensure your company isn't left behind as we're entering a new era of productivity.
This inspired me, so I invited Pete to my podcast. We explore what's broken in the world of increasing knowledge worker productivity. Pete shares his vision for reclaiming 44 billion hours annually in the US alone. He elaborates on how he accelerated his way to product-market fit and, from there, predictable traction. Last but not least, he shares what he'd do again if he ever started another Startup.

Here's one of his quotes
I agree with everyone that we have a transformative opportunity. So I think that's obvious. Where I don't agree is here: if we're not careful, AI will actually create more distraction for us and more pain as consumers, if we're not mindful.

During this interview, you will learn four things:

How to gather crucial feedback, even if your product isn't fully developed.

Why he chose to focus on enterprise customers instead of a potentially much larger SMB market.

What single metric he's staring at all day to see whether they make a difference

What's the difference between a co-pilot and an auto-pilot, and why this distinction could also affect your SaaS business?


For more information about the guest from this week:

Pete Christothoulou

Website: Xembly




Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.
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