Fuse, a leading marketing agency that specialises in partnerships and experiences across sport, entertainment, cause and culture, takes a look at industry news and trends. Every two weeks we explore a day in the life of different Fusers and welcome special guests who discuss their take on the marketing industry today.
Ep 10: Dame Sarah Storey and Škoda's #ThisIsOurTime
We speak to our Škoda client, Lisa Kirkbright, and Dame Sarah Storey about how Škoda's #ThisIsOurTime addresses the gender imbalance in cycling. We hear about the successes of the campaign so far plus their ambitions for the future of Škoda 's involvement in cycling.
Ep 9: easyJet Brand Partnerships
Fuser Rachael Smith talks through our brand partnerships offering at Fuse before we speak to Ana Prieto, Media Partnerships and Strategy Manager at easyJet and recent Media Week 30 Under 30 award winner, and Olivia Koewius, who leads on the easyJet account, about our collaborative work on easyJet brand partnerships.
Ep 8: Dacia and the Rugby World Cup
Ahead of the start of the Rugby World Cup, we delve into our client, Dacia’s, long-running Rugby League partnership. First, we hear how the partnership was formed from Fuser, Jonathan Drakes, who began working with Dacia five years ago. Then Raul Alexis discusses how the partnership has evolved over time and led to the campaign activation that has launched this September.
Ep 7: Nissan and the ICC Cricket World Cup
Our Nissan UK client, Léonie Tapley, joins Fusers James Corcoran and Ria Davies to talk about the seven years she’s worked with Fuse across everything from the successful partnership with Team GB & Paralympics GB on Rio 2016, through to this summer’s incredible ICC Cricket World Cup.
Ep 6: Overthrow II with PHD's Malcolm Devoy
We speak to PHD EMEA's Chief Strategy Officer, Malcolm Devoy about the launch of PHD's latest book, Overthrow II which explores the 10 different challenger strategies used most powerfully today. Fuser Ollie Braley also gives us his highlights and key takeaways from this year's Cannes Lions Festival of Creativity. For more information on Overthrow II visit https://www.overthrow2.com/
Special Episode: Professor Green on overcoming mental health struggles
We're bringing you a special episode with a podcast recorded during Mental Health Awareness Week. We joined media agency Manning Gottlieb OMD as they interviewed Stephen Manderson, better known as Professor Green, about some of the mental health issues he's faced and how he's worked to overcome them.