WellAttended is a theatre and event marketing podcast for producers looking to increase their ticket sales. William Rader interviews today's most successful event producers once a week, so that you can learn new ways to promote your shows. Each episode ends with actionable advice that you immediately use to increase ticket sales. If you're listening on iTunes, please make sure to subscribe.
Adding Production Value to Your Shows to Increase Your Fees with Terry Magelssen
Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show.
A Venue Owner's Perspective on Producing Shows with Gogo Incognito
Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success.
Decentralizing Your Business for Growth with Art Grueneberger
Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows.
Selling Your Show to Specialty Markets with Cody Clark
Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see.
080: Starting a Business as a Puppeteer with Connor Asher
Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode.
Planning for Retirement as an Entertainer
Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies.