201 episodes

Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.

In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.

Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.

Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

Customers Who Click Will Laurenson

    • Business
    • 4.8 • 18 Ratings

Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking.

In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business.

Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and what is important for the growth of your eCommerce business. We will discuss a variety of industry tools and methods, such as search engine optimization, social media, conversion rate optimization, customer loyalty, referral marketing, and more.

Join me, Will Laurenson of Customers Who Click, as we fight to keep your customers clicking!

    Unpacking the Potential of TikTok Shop for Ecommerce

    Unpacking the Potential of TikTok Shop for Ecommerce

    Dive into the e-commerce evolution with Jordan West as he explores the game-changing impact of TikTok shops on brand growth and marketing strategies. Learn how this platform is reshaping influencer marketing, the significance of customer-generated content, and the unique opportunities TikTok shops offer to brands aiming for exponential growth and enhanced audience engagement.

    • 30 min
    Behind The Mic: Celebrating 200 Episodes

    Behind The Mic: Celebrating 200 Episodes

    In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice for podcasters. Will also shares personal insights, including his entrepreneurial journey and managing ADHD in a professional context. This episode offers a blend of professional wisdom, personal revelations, and actionable strategies for anyone interested in e-commerce, marketing, or content creation.

    • 40 min
    Standing Out in a D2C World of Competition

    Standing Out in a D2C World of Competition

    Explore the intricacies of DTC marketing with Shivali Bennion on Customers Who Click. Delve into the power of community, brand authenticity, and strategic engagement in today's competitive e-commerce landscape. Learn how brands like Fenty Beauty thrive through genuine connection and discover the operational challenges and solutions in DTC marketing. Whether you're a startup or an established brand, this episode is packed with actionable insights to enhance your marketing strategy, build stronger customer relationships, and navigate the ever-evolving digital marketplace. Tune in to master the art of DTC marketing and drive your brand forward.

    • 33 min
    Transform Your Ecommerce Business with Video that Converts

    Transform Your Ecommerce Business with Video that Converts

    Dive into the world of ecommerce video marketing with Stela Braje, VP of Sales at VideoWise, in this episode of Customers Who Click. Discover how video content revolutionizes consumer engagement and boosts conversion rates, offering a near-in-store experience online. Learn from Stella's expertise in implementing effective video strategies, hear success stories from top brands, and get a peek into the future of digital marketing. This episode is a treasure trove for marketers and e-commerce professionals looking to leverage video content to elevate their brand and connect deeply with their audience.

    • 26 min
    How Live Video Shopping is Changing the Ecommerce Game

    How Live Video Shopping is Changing the Ecommerce Game

    Dive into the future of ecommerce with Serge Milbank, CEO of Conferwith, as he discusses the power and potential of live video shopping to revolutionize online retail. Discover how personalized customer service and understanding consumer needs can significantly boost conversion rates and foster brand loyalty. This episode of Customers Who Click is a must-listen for anyone interested in the evolving landscape of e-commerce and the strategies that are setting successful brands apart.

    • 32 min
    The Hidden Costs of Poor User Experience in Ecommerce

    The Hidden Costs of Poor User Experience in Ecommerce

    Explore the critical world of CRO with Khalid Saleh, CEO of FigPii, on Customers Who Click. Dive into Khalid's journey from software architecture to conversion optimization, highlighting pivotal moments with major brands that underscored the importance of CRO. Discover the pitfalls of prioritizing design over functionality, the transformative power of A/B testing, and the role of social proof in increasing conversions. This episode offers invaluable insights into making websites work not just aesthetically, but functionally, for the ultimate goal of converting visitors into customers, backed by Khalid's extensive experience and data-driven approaches to optimization.

    • 26 min

Customer Reviews

4.8 out of 5
18 Ratings

18 Ratings

Olioliolixxxxx ,

A go-to source for ecomm knowledge

This is a fantastic resource for anyone building an ecommerce business who wants to get ideas for doing things differently.

M_Glover_88 ,

Great show!

Such a great show from Will. Really goes deep into some lesser talked about (but just as important) topics in ecommerce - CRO, revenue optimisation, etc. Definitely worth a listen!

Rossjovi ,

Super knowledgeable

Will and his guests are incredibly knowledge about conversion rate optimisation and not only are they enjoyable to listen, I always come away from 1 of the podcasts with tons of ideas too, love it!

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