A lot gets made of the content and message in marketing.
We talk about who we should be targeting. We talk about when we should be targeting them.
But we rarely talk about the energy in marketing.
So this week, the question is, how can marketers use ‘energy’ in their marketing?
Energy is a bit of an ‘x’ factor in marketing. It’s something that can have a profound effect in the obvious arenas of events and webinars, but is rarely a choice we make as marketers for stuff such as email marketing or on our website.
You could be authentic, positive or scary and intimating. So, can we move ‘energy’ into the world of conscious and what effect does it have?