10 episodes

An objective look at the week of work, through the eyes of two business marketers.

Hosted, written and produced by Shane Redding and Steve Kemish - both business marketers in the UK. Ex colleagues and long-time friends and collaborators who, along with interviews from subject-matter experts, share their thoughts on key topics in the world of marketing, sales and wider business.

What We've Learnt: A weekly business podcast Shane Redding & Steve Kemish

    • Business

An objective look at the week of work, through the eyes of two business marketers.

Hosted, written and produced by Shane Redding and Steve Kemish - both business marketers in the UK. Ex colleagues and long-time friends and collaborators who, along with interviews from subject-matter experts, share their thoughts on key topics in the world of marketing, sales and wider business.

    Episode 10 - ABM part 2

    Episode 10 - ABM part 2

    This week we talk with Robert Norum on Account-Based Marketing - ABM – or is it ABMS or maybe even ABE?

    Robert has 3 decades of marketing experience and has been at the forefront of ABM best practice for nearly a decade of that time. He is a tutor and advisor to many brands on how to effectively implement account-based activity to deliver results.

    • 40 min
    Episode 9: Experience and Personalisation

    Episode 9: Experience and Personalisation

    This week it’s all about customer experience (and personalisation) and how the marriage of human and technology is now more important than ever.

    We chat with Joe Bush on customer experience and how technologies, like chat, can help focus you on the valuable traffic you don’t manage to covert on your website. We also hear from Kirsty Dawe, who not only shows her experiences of late on how sales and marketing have changed but also on how personalisation on your website is the (obvious) missing piece of the puzzle and how relevance comes from segmenting your content to help busy buyers buy more easily.

    Practical and insightful, both Joe and Kirsty offer an array of bright ideas on how to ensure you are offering the best possible experience online.

    • 40 min
    Episode 8: Social Selling

    Episode 8: Social Selling

    This week we focus on Social Selling – thoughts on the subject, led by Shane, who regularly trains and advises businesses on the principles

    Although the name may be misleading, this is methodology that anyone (in departments other than just sales) should look to understand and implement – to help them and their organisations stand out and attract potential new connections, customers and followers. We talk through the steps to get started, what to avoid, how to improve what you are doing and who to get ongoing inspiration and ideas from on how to build your profile online and become a more connected digital professional.

    • 43 min
    Episode 7: Training and Learning

    Episode 7: Training and Learning

    This week we focus on a shared passion - training and education. We hear from Debbie James at BP and Matt Darmon at Circus Street – both chat about their experience of training and learning and how marketers can embrace digital learning. They also share the balance that is needed – to keep the learner on an even keel and how formats, lengths and the approach must be adapted.

    • 44 min
    6: Account-Based Marketing (and sales)

    6: Account-Based Marketing (and sales)

    Shane and Steve turn their attention to one of the most over-used acronyms in the industry right now, ABM. They chat with the Zen master of the subject, Andy Bacon, who explains what it is and where to start or focus your time. The episode even has time for top takeaways to start you on your journey.

    • 39 min
    Episode 5: The Marketing Technology one. 8000 and beyond choices

    Episode 5: The Marketing Technology one. 8000 and beyond choices

    In the week that the Martech 5000 became the Martech 8000 and in the week that we attended (and Shane co-chaired) a two digital conference on Marketing Tech, it seemed the ideal topic to chat over this week.

    • 41 min

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