21 min
What's the prognosis for healthcare marketing? The Idea
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- Marketing
Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Scheiner, Executive Creative Director of CDM Princeton. With the pandemic initiating an intense focus on health and healthcare, how are brands and companies responding? Is this a breakout moment that will change our relationship with our own health, or will we all revert back to business as usual in a few months? Plus, why visiting a bank will never be the same.
Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Scheiner, Executive Creative Director of CDM Princeton. With the pandemic initiating an intense focus on health and healthcare, how are brands and companies responding? Is this a breakout moment that will change our relationship with our own health, or will we all revert back to business as usual in a few months? Plus, why visiting a bank will never be the same.
21 min