34 min

What's working on LinkedIn in 2022 with John Espirian Courageous Content with Janet Murray

    • Marketing

LinkedIn has a reputation for being dull, corporate and kind of ‘middle aged’ But according to John Espirian - aka the Relentlessly Helpful LinkedIn nerd - it’s anything but.
In this episode of the Courageous Content Podcast, you’ll hear from technical copywriter John - who’s built a large and engaged audience on the platform.
He’ll fill you in on some of the latest LinkedIn features like short form video, Carousels and watch out TikTok and Instagram) and how you can make your mark on the platform - including creating a LinkedIn headline with impact (and why this is super important)
John is a keynote speaker at my annual content marketing event Courageous Content Live which is happening in Newcastle on Nov 1 and 2 - so this is a chance to find out more about him, and what you can learn from him at Courageous Content Live.
You’ll also hear us talk about how I begged him to speak at my event - and by the end of this interview, I think you’ll know why.
Key Links
https://janetmurray.co.uk/product/courageous-planner-launch-content-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=planner-launch-kit (Janet Murray’s Courageous Planner Launch Content Kit)
https://janetmurray.co.uk/the-courators-club/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=club (Janet Murray’s Courators Club)
https://janetmurray.co.uk/courageous-blog-content-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=blogging-kit (Janet Murray's Courageous Blog Content Kit)
https://janetmurray.co.uk/courageous-content-live-newcastle/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=cclive-2022 (Janet Murray’s Courageous Content Live event)
https://janetmurray.co.uk/courageous-email-lead-magnet-kit-waitlist/?fbclid=IwAR0kdtOMdep1SEik_HGIfcXEcK_SjTslRkuY-EthxdGCQDytVgMTj4olV18?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=lead-magnet-kit (Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.)
https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fbusiness-basics-content-kit%2F%3Ffbclid%3DIwAR0Gn0X8LN0BP6FpjxJbRdEhtRmB4905AZiQXKHCPpR4z4_Bh3HPfCC6KiQandh=AT0Bsmss2i3rp_9AS1bM-3zcJ-OAm_7-7Zvj-oZcWYrL_KqRrpmXzDZ5fgq5fLL3fmF5yw1EcfpLaGTteHjVpe6CV_RxjBCjFRZ3hNXbKbt2qAMf-IhILZ3rzQyhhUBS6D0?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=business-kit (Save £30 on my Business Basics Content Kit using the code PODCAST67.)
https://janetmurray.co.uk/courageous-launch-content-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=launch-kit (Save £30 on my Courageous Launch Content Kit using the code PODCAST67. )
https://janetmurray.co.uk/product/courators-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=courators-kit (Janet Murray’s Courators Kit)
https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fthe-ultimate-course-launch-checklist%2F%3Ffbclid%3DIwAR3dsPrPU0ya0myvtFeElsM-hthLgszz_hihZD_mQTNTBrAZ-wRgGdfa3ekandh=AT233KuUmv2ZPYdDXerw4bdUqik7OgnFRZyEWYtWUFttj3cC0L6UvPt2fO7hUxRpkG9nAdGQVtIIhWo_IwmSIZENnkhFrVpt0nDWEfuG3XJ9YtRqQk5VHB0AZf_PkueK3vM (Janet Murray’s FREE Ultimate Course Launch Checklist)
http://www.courageouscontentplanner.com/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=planner (Janet Murray’s Courageous Content Planner)
John Espirian’s https://espirian.co.uk/ (website)
John Espirian on https://www.linkedin.com/in/johnespirian/?originalSubdomain=uk (LinkedIn), https://twitter.com/espirian?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter), https://www.youtube.com/c/johnespirian (YouTube), https://www.facebook.com/john.espirian (Facebook) and...

LinkedIn has a reputation for being dull, corporate and kind of ‘middle aged’ But according to John Espirian - aka the Relentlessly Helpful LinkedIn nerd - it’s anything but.
In this episode of the Courageous Content Podcast, you’ll hear from technical copywriter John - who’s built a large and engaged audience on the platform.
He’ll fill you in on some of the latest LinkedIn features like short form video, Carousels and watch out TikTok and Instagram) and how you can make your mark on the platform - including creating a LinkedIn headline with impact (and why this is super important)
John is a keynote speaker at my annual content marketing event Courageous Content Live which is happening in Newcastle on Nov 1 and 2 - so this is a chance to find out more about him, and what you can learn from him at Courageous Content Live.
You’ll also hear us talk about how I begged him to speak at my event - and by the end of this interview, I think you’ll know why.
Key Links
https://janetmurray.co.uk/product/courageous-planner-launch-content-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=planner-launch-kit (Janet Murray’s Courageous Planner Launch Content Kit)
https://janetmurray.co.uk/the-courators-club/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=club (Janet Murray’s Courators Club)
https://janetmurray.co.uk/courageous-blog-content-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=blogging-kit (Janet Murray's Courageous Blog Content Kit)
https://janetmurray.co.uk/courageous-content-live-newcastle/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=cclive-2022 (Janet Murray’s Courageous Content Live event)
https://janetmurray.co.uk/courageous-email-lead-magnet-kit-waitlist/?fbclid=IwAR0kdtOMdep1SEik_HGIfcXEcK_SjTslRkuY-EthxdGCQDytVgMTj4olV18?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=lead-magnet-kit (Save £30 on my Courageous Email Lead Magnet Content Kit using the code MAGNET67.)
https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fbusiness-basics-content-kit%2F%3Ffbclid%3DIwAR0Gn0X8LN0BP6FpjxJbRdEhtRmB4905AZiQXKHCPpR4z4_Bh3HPfCC6KiQandh=AT0Bsmss2i3rp_9AS1bM-3zcJ-OAm_7-7Zvj-oZcWYrL_KqRrpmXzDZ5fgq5fLL3fmF5yw1EcfpLaGTteHjVpe6CV_RxjBCjFRZ3hNXbKbt2qAMf-IhILZ3rzQyhhUBS6D0?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=business-kit (Save £30 on my Business Basics Content Kit using the code PODCAST67.)
https://janetmurray.co.uk/courageous-launch-content-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=launch-kit (Save £30 on my Courageous Launch Content Kit using the code PODCAST67. )
https://janetmurray.co.uk/product/courators-kit/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=courators-kit (Janet Murray’s Courators Kit)
https://l.facebook.com/l.php?u=https%3A%2F%2Fjanetmurray.co.uk%2Fthe-ultimate-course-launch-checklist%2F%3Ffbclid%3DIwAR3dsPrPU0ya0myvtFeElsM-hthLgszz_hihZD_mQTNTBrAZ-wRgGdfa3ekandh=AT233KuUmv2ZPYdDXerw4bdUqik7OgnFRZyEWYtWUFttj3cC0L6UvPt2fO7hUxRpkG9nAdGQVtIIhWo_IwmSIZENnkhFrVpt0nDWEfuG3XJ9YtRqQk5VHB0AZf_PkueK3vM (Janet Murray’s FREE Ultimate Course Launch Checklist)
http://www.courageouscontentplanner.com/?utm_source=captivateandutm_medium=podcastandutm_term=andutm_content=andutm_campaign=planner (Janet Murray’s Courageous Content Planner)
John Espirian’s https://espirian.co.uk/ (website)
John Espirian on https://www.linkedin.com/in/johnespirian/?originalSubdomain=uk (LinkedIn), https://twitter.com/espirian?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter), https://www.youtube.com/c/johnespirian (YouTube), https://www.facebook.com/john.espirian (Facebook) and...

34 min