When Unicorns Fly brings early-stage founders the tangible tips they need to start, grow and run their business, with the aim of empowering them to make better informed business decisions. Co-hosts Jeevan Sunner and Thomas Hudson curate a series of sector experts to bring you advice, stories, anecdotes and mistakes-to-avoid in 30 minute sessions, across a variety of topics including recruitment, fundraising, marketing, sales and more.
Cap tables, share structures and valuations
Christian Gabriel is co-founder and CEO of Capdesk, a tech start-up that helps private companies use their equity to attract, incentivise and reward their employees. In this episode, we cover:
The definition of a 'share' in terms of share value
Negotiating valuations to prevent giving away too much equity too early
Employee option pools
The right type of lawyer and advisor
Typical ownership percentages at each stage of fundraising
The importance of data sharing and transparency when fundraising
Martijn De Wever is the founder & CEO of the successful VC firm 'Force Over Mass' and also the Fintech SaaS platform 'Floww'. In this episode we caught up with Martijn to discuss measuring internal performance, sharing your data with investors and the importance of the data room when fundraising. We covered:
- Using a model to measure internal performance
- Trust & data sharing considerations
- Common pitfalls to avoid when creating your data room
- Transparency & the future of fundraising
The world of B2B enterprise SaaS
Itxaso del Palacio is a Partner at Notion, a leading European B2B SaaS focused VC. Prior to this, Itxaso was the Investment Partner for M12. In this episode, we discuss key strategic areas of early-stage B2B enterprise SaaS. We cover:
Finding product-market fit
The 5 metrics that Notion look out for (ARR/MRR, growth, churn, net retention, payback period, cash burn)
Product development and the product roadmap
The enterprise procurement journey, including the tender process, innovation teams and the impact of Covid-19
The Business Model: Consumer trends, monetising users and spending strategy
Manu Gupta is one of the most influential VC investors in European tech, who as a founding team member and partner at Lakestar, helped raise $1.4bn in 6 years to become one of Europe’s largest tech venture funds. In this episode we had an open conversation with Manu around how to structure your thinking when looking at your business model. In particular we discussed the business models of successful unicorns, how your overall business model strategy will impact your decisions and finally when you should be considering changing your approach. Key topics covered:
- Deciding on your business model at an early stage
- Considerations when changing your business model
- Scenario analysis and spending strategy
- Monetising & retaining users
- Pivoting your payment model with existing customers
Should you be considering outsourced SDRs?
Owen Richards is the founder & CEO of Air Marketing, the UK's leading outsourced business development agency specialising in outsourced SDR, B2B telemarketing and lead generation. In this episode we welcomed Owen to discuss the benefits and costs of integrating outsourced sales development representatives (SDRs) into your team. We specifically went into detail on what to expect from an SDR, how to stay involved in the process and tracking your sales metrics. Key topics covered:
- Expectations for outsourced sales development representatives (SDRs)
- Benefits and costs of outsourcing this function
- Tracking your key sales metrics
- A journey through onboarding and the ongoing relationship between founder & agency
Deal-flow process from the investor PoV
Daniella Raffel is an Associate at Dawn Capital, the Series A and B venture capital fund. In this episode, we welcome Daniela to unbox the deal-flow process. We cover each step of the journey, from reaching out to the investor and the initial pitch meeting through to the IC process.
Customer ReviewsSee All
A very easy to follow, insightful and interesting collection of series that delves into the core of Venture Capital and offers listeners tips in order to succeed in the competitive marketplace. Well worth a listen!
Listened to a couple of episodes and really enjoyed it so far! Provides great insight into the startup and VC scene!
Really great podcast to listen to about the startup and VC scene. Definitely looking forward to listening to more!