26 min
Why B2B Decision-Makers Listen to Podcasts This Is Influence
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- Marketing
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.
With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration.
We discuss:
The recent release of a report called Podcasting for InfluenceSenior leadership's preference for podcastsImpact of podcasting on brand favorability and considerationRecommendations for B2B brands to leverage podcasts as part of their growth strategy
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.
With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration.
We discuss:
The recent release of a report called Podcasting for InfluenceSenior leadership's preference for podcastsImpact of podcasting on brand favorability and considerationRecommendations for B2B brands to leverage podcasts as part of their growth strategy
26 min