23 min

Why Croatia should be your next international market, with Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association The Global Franchise Podcast

    • Entrepreneurship

When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia. 


With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed in all things franchising. 


On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry. 


To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.


Ⓛ https://www.linkedin.com/company/global-franchise/


ⓣ https://twitter.com/globalfranmag


ⓕ https://www.facebook.com/globalfranchisemag/


 

When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia. 


With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed in all things franchising. 


On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry. 


To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.


Ⓛ https://www.linkedin.com/company/global-franchise/


ⓣ https://twitter.com/globalfranmag


ⓕ https://www.facebook.com/globalfranchisemag/


 

23 min

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