50 min

Why we buy what we buy - Richard Shotton Uncensored CMO

    • Marketing

In this episode I catch up with Richard Shotton, author of The Choice Factory, and winner of BBH’s World cup of Advertising books to find out why every marketer needs to be an expert in behavioural science. Discover the hidden motivations behind why people make the choices they do and what we can do to take advantage of those.

In this episode I catch up with Richard Shotton, author of The Choice Factory, and winner of BBH’s World cup of Advertising books to find out why every marketer needs to be an expert in behavioural science. Discover the hidden motivations behind why people make the choices they do and what we can do to take advantage of those.

50 min

Top Podcasts In Marketing