Why Your Consultants Are Your Best Marketing Channel With Efficio’s Vicky Cunningham

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people?

In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procurement and supply chain consulting.

This conversation dives into the practicalities of scaling a global advocacy program. Vicky shares how Efficio uses “LinkedIn Post Pro” (a custom GPT) to help consultants overcome blank-page syndrome by providing a simple starting point for posts, and why empowering early adopters to lead with microcasts and interview-style content proved more effective than relying solely on written articles. Discover how a single LinkedIn post translated directly into a new business bid, highlighting the real impact of social selling in niche consulting, and the crucial role a dedicated employee advocacy manager and regular drop-in sessions play in supporting employees and removing common barriers to participation.

If you’ve struggled to turn employee intent into action or need to prove the ROI of advocacy to a time-poor leadership team, this episode provides the blueprint for a steady, sustainable rollout that delivers real-world business opportunities.

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