Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense.
In this episode we discuss:
Why he is ignoring Amazon Australia and doubling down on his own websiteThe ongoing challenge of playing with small margins on AmazonThe benefits of building a brand moat and how that sets you up for sustainable successHow he gets 30% open rates on all his emailsCopywriting lessons and understanding why you've got to play to your strengthsWhether the stress of running a business if you're just looking to sell is actually worth itWhat type of customer is on Amazon in comparison to off of AmazonWhy you need to actually careYou can find Will on LinkedIn here.