211 episodes

Accelerating your Interior design and luxury brand business by improving your digital influence and business mojo. Hosted by interior design pro and social media master Darla Powell.

Wingnut Social: The Interior Design Marketing and Business Podcas‪t‬ Darla Powell

    • Design
    • 5.0 • 5 Ratings

Accelerating your Interior design and luxury brand business by improving your digital influence and business mojo. Hosted by interior design pro and social media master Darla Powell.

    Jessica Harling's Genius Hiring Process for Small Businesses - Episode 203

    Jessica Harling's Genius Hiring Process for Small Businesses - Episode 203

    How do you make your first hire? What processes should you have in place to avoid making mistakes? Should you simplify the process and use a recruiting agency? Jessica Harling shares her expertise in hiring in this episode of Wingnut Social! If you’re running a small business ready for growth, do not miss this practical and oh so important episode.
    Jessica Harling is a 4th-generation window treatment specialist and founder of Behind the Design. She is a leading expert in employee engagement for design organizations. She specializes in recruitment, training, and process development that drives results. 
    What You’ll Hear On This Episode of Wingnut Social
    [1:09] Mini News Sesh with Shana Heinricy
    [13:29] What makes Jessica an expert in hiring
    [15:19] What you want versus what you need
    [18:12] Where to start with hiring
    [20:13] Should you put an ad on Indeed?
    [23:03] Should you use personality assessments in hiring?
    [31:15] Having the conversation about money
    [32:45] The legalese: non-competes
    [35:33] The advantages of using a recruiter 
    [42:06] The importance of following a process
    [43:03] What Up Wingnut! Round
    [44:44] How to connect with Jessica
    [49:31] Blooper Reel!
    Connect with Jessica Harling
    Go Behind the Design
    Connect on LinkedIn
    Resources & People Mentioned
    BOOK: Traction by Gino Whitman
    How to Fascinate Personality Test
    The Predictive Index
    Where do you even start with hiring?
    What are you good at? Where are your weaknesses? What thing doesn’t bring you joy? Jessica recommends hiring people that fill your weaknesses. If you’re awesome at the books, don’t delegate the books. For most interior designers, they need admin support. Look at your day-to-day. Of all the tasks, which can be delegated?
    Jessica recommends utilizing your network to look for candidates. You have clients, contractors, and vendors that you can leverage to help you find what you’re looking for. Let your network know that you’re actively looking to hire. Indeed, ZipRecruiter, and LinkedIn are great resources to use. 
    Jessica suggests implementing some sort of hoop to jump through to weed out those who aren’t serious, such as requiring them to submit a cover letter with the application. If you get 1,000 applications but only 100 have a cover letter, it immediately helps you narrow the search. 
    Should you use personality assessments in hiring?
    Jessica believes that it is critical for you to use personality assessments. You want to learn about someone’s characteristics and whether or not they’re capable of doing the role. If you’re hiring an admin who’s going to be making 20 calls a day and they aren’t good on the phone, they won’t be a good match. Jessica likes using the Predictive Index and How to Fascinate, but there are numerous other personality tests that you can try. 
    Want to weed out more candidates? You can have them do homework along the way as part of the process. You can even ask someone to bring a portfolio or a resume with them. It’s a test that they follow instructions. If you aren't sure they’re cut out for it, bring them in and have them shadow you for the day. It’s like a ride-along. Jessica wouldn’t recommend doing more than 3–5 steps in your recruiting process. You should know by that point if someone is a good fit. 
    The advantages of using a recruiter 
    Recruiters could be on the phone with 20–30 people a day to find the one person that you want. Because of that, recruiters know more about candidate responses and how to cut through them. Jessica knows when someone will be wishy-washy. But what would Jessica need to know about your business to find the best match?
    Jessica will dig into the brand and how they operate. Is the owner present every day? What is the culture of the company? What are the benefits, compensation, and schedule? From there, she aligns the company wi

    • 50 min
    The Science Behind Intuition with Sunil Godse - Episode 210

    The Science Behind Intuition with Sunil Godse - Episode 210

    What is intuition? Is it the same thing as a gut feeling? Is intuition the same for everyone? After making a series of bad decisions that led to the death of a friend, Sunil Godse spent thousands of hours researching how to help people stop making poor decisions by sharpening their intuition. Intuitionology was born. 
    In this episode of Wingnut Social, Sunil talks about how to define intuition, the science of intuition, the four intuitive hurdles, and the four types of intuition. Whew. The episode is jam-packed with fascinating science and intuition-based information. Don’t miss it!
    What You’ll Hear On This Episode of Wingnut Social
    [1:30] FREE visibility training
    [3:08] The dos and don’ts of Instagram
    [8:53] The science of intuition 
    [9:23] All about Intuitionology 
    [16:34] How accurate is a gut feeling?
    [21:47] The four intuitive hurdles
    [28:26] How to differentiate fear
    [33:27] The four different types of intuition
    [39:41] Intuition is a two-way street
    [45:27] The What Up Wingnut! Round
    [51:41] Blooper Reel!
    Connect with Sunil Godse
    Sunil’s TEDx Talk
    Intuitionology Seven Day Challenge
    Follow on Twitter
    Connect on LinkedIn
    Resources & People Mentioned
    FREE visibility training on March 3rd at 1 pm Est. with Amanda Berlin
    Amanda Berlin’s Wingnut Social Episode #190
    The Brain-Gut Connection
    BOOK: Power vs. Force
    Intuition is defined by individuals
    How do you view intuition? When Sunil was 5, he wanted video games, which his Dad said were expensive. A voice in his head told him to go door-to-door to raise money. Other times, he had “things” in his mind telling him what not to do. What are these “somethings?” How do you define it? For some people, it’s a voice from God, spiritual manifestation, etc. But that didn’t resonate with Sunil. He refers to these “somethings” he felt as “signals.” 
    Sunil started interviewing people about intuition. He went to a neurologist and talked to him about the science of the gut and neurons. More and more research shows that intuition happens before we’re even conscious of it. Intuition hits you at the amygdala—the fight or flight portion of the brain. 
    All the amygdala knows is fear. There is no language in that part of the brain. If there’s no language, how can you give the experience a definition? Because you can understand what it feels like. Because of this, you get to construct your own language and definition of intuition. 
    How accurate is a gut feeling?
    Sunil interviewed over 1,000 people and found that there are positive and negative signals associated with intuition. Those signals are unique to each person. Positive signals are there to help you decide a decision because the decision is the right one. For Sunil, it feels like dots connecting or being in flow. Others refer to it as a gentle pull. One person referred to it as an omen. What are your positive signals?
    Negative signals warn you that a decision you’re about to make is a bad one. For Sunil, a gut feeling is a negative signal. Negative signals can be subtle in nature. Everyone has gotten an instant “something is wrong feeling.” It can be so subtle that we tend to ignore it. But those signals get louder until they can’t be ignored. In some cases, people get headaches and one person heard the words “get out.”
    That gut feeling may be signal #3 for Sunil. If it’s signal #3, that means he missed two signals—two opportunities to make the right decision. We need to take the time to figure out what our signals are. Or the consequences can cost you.
    What are the four intuitive hurdles? How does this impact your decision-making? Keep listening to learn more!
    The impact of listening to your intuition
    In his research, Sunil found that infants as young as 2 months old have intuitive capabilities. Intuition takes experiences and puts them in your subconscious. It’s like a libr

    • 52 min
    Digital Product Libraries = The Way of the Future according to Rex Rogosch - Episode 211

    Digital Product Libraries = The Way of the Future according to Rex Rogosch - Episode 211

    Are physical product libraries dying out? Are they even necessary? Are digital product libraries becoming the way of the future? Rex Rogosch—Darla Powell Interiors’ very own Creative Director—shares where he thinks the space is moving. If you need some tips and tricks to start building your own digital product library, don’t miss this episode of Wingnut Social! 
    What You’ll Hear On This Episode of Wingnut Social
    [2:00] How to maximize video on Facebook
    [9:50] Rex Rogosch is back on the podcast!
    [11:48] Building a product library digitally
    [15:15] Is it more important for some designers?
    [17:04] How do you get inspired?
    [18:33] Your projects are your library
    [19:47] Trade shows + markets
    [27:10] How to organize your library
    [32:22] The What Up Wingnut Round!
    [35:39] Blooper Reel!
    Connect with Rex Rogosch
    Darla Powell Interiors
    Connect on LinkedIn
    Resources & People Mentioned
    Wingnut Social Episode 190 with Rex Rogosch
    Material Bank
    Physical product libraries are dying out
    When Rex worked commercially or in large firms, they had hundreds of square feet dedicated to product libraries. They were always working to keep the space up-to-date, clean, and organized. Rex would use the library for inspiration and direction or to make last-minute sample switches. But most of his work was already online ordering new samples. 
    How do you work as a designer? How do you find inspiration? You have to find your own comfort zone. Are you comfortable moving into a digital platform? Or do you have to feel and touch everything? Rex grew up sourcing digitally and he’s comfortable with digital catalogs.
    If you want or need a physical library, make it more about your favorite things and what inspires you. Personalize it with your go-to items and then use digital sample libraries and material banks. Hold on to the samples until the project is done and then offload them. 
    Now, instead of relying on a product library, Rex gets inspiration from talking to the clients and seeing their inspiration photos. Do they have blue in every picture? Limestone in every photo? He takes those notes and builds upon them. Someone else may have images or photos you’ve never seen or interacted with. 
    How to organize a digital—or physical—library
    Rex notes that your digital library lives in each project that you have saved. He doesn’t necessarily recommend archiving photos because you’ll end up with another library. If Rex ever has to refer to a product, he can go pull it from a project. With a quick google search, finding stuff digitally is pretty quick. 
    If you still want a physical library, it needs to stay organized. How large is the library? Can you have specific sections for tile, glass, fabrics, etc? Then you subset it from there. For example, Rex organizes fabric first by vendor. Then he organizes by color. Why? Because a color scheme is one of the first things designers know after a consultation. 
    Sometimes designers get complacent with the vendors that they work with. Suddenly all of your designs look the same. Organizing by color instead of vendor is one way to vary who you work with.
    Expert Tip: If you have a good rep, they will come update your library and clear out outdated products. They don’t want to do it, but they will to get back in front of their customers. 
    For more of the conversation around digital libraries, listen to the whole episode! It’s packed with useful strategies and tips. 
    Connect With Darla & Wingnut Social
    On Facebook
    On Twitter: @WingnutSocial
    On Instagram: @WingnutSocial
    Darla’s Interior Design Website
    Check out the Wingnut Social Media Lab Facebook Group!
    1-877-WINGNUT (connect with us for your social media marketing needs)
    Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
    Audio Production and Show notes byPODCAST FAST TRACKhtt

    • 36 min
    Want to Become a Thought Leader? Here’s How [Carol Cox Shares] - Episode 209

    Want to Become a Thought Leader? Here’s How [Carol Cox Shares] - Episode 209

    How do you become a thought leader? Is there any benefit to your bottom line? In this episode of the Wingnut Social podcast, Carol Cox shares how you can become a thought leader in your space. She covers the definition of a thought leader, the power of sharing personal experiences, and how to speak your brand with her VOICE method. Don’t miss it!
    Carol Cox is the founder of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platform, so they can grow their businesses, make a bigger impact, and become influencers in their fields.
    What You’ll Hear On This Episode of Wingnut Social
    [1:05] LuAnn Live + Book
    [2:05] Wingnut hourly consulting
    [2:48] Mini news sesh: Pinterest Story Pins
    [8:59] Who is Carol Cox?
    [10:49] Carol’s definition of a thought leader
    [15:52] The power of sharing personal experiences
    [21:40] What “Speaking Your Brand®” means
    [24:19] Carol’s “VOICE” method
    [27:13] The container for your thought leadership
    [30:28] How to start writing your message
    [35:30] What Up Wingnut! Round
    [38:16] How to connect with Carol Cox
    [43:28] Blooper Reel!
    Connect with Carol Cox
    Get Carol’s thought leadership workbook at https://www.speakingyourbrand.com/darla/
    Speaking Your Brand® Podcast
    FREE Live Virtual Summit on April 1st, 2021
    Connect on LinkedIn
    Follow on Twitter
    Friend on Instagram
    Resources & People Mentioned
    A Well-Designed Business: The Power Talk Friday Experts Vol. 2
    A Well-Designed Business Podcast
    BOOK: Me and White Supremacy
    BOOK: Big Magic: Creative Living Beyond Fear
    BOOK: The Signature of All Things: A Novel
    Carol’s definition of a thought leader
    What is a thought leader? According to Carol, a thought leader is someone who talks about things in their niche or circle of influence that aren’t often discussed. Maybe this person has a unique take on it. They’re direct + bold and put out original content. 
    They’re presenting that content in a “thought leadership container.” They’re creating something that their audience can participate in. A thought leader must be passionate. What do you get on a soapbox about? Sharing that message can help other people and ultimately help them understand themselves better. You become a mirror or reflection so they learn more about themselves through your journey.
    When Brene Brown’s TEDx talk took off years ago, she talked about her research around shame and vulnerability. Her talk became so popular because she put herself into it. She applied her research to herself and shared her story. 
    Sue Monk Kidd (a novelist) said, “The deeper we go into our own personal experience, the more it becomes a universal experience.” The more you share the details of your story—not generically—the more the audience puts themselves in your shoes. 
    Speaking Your Brand®
    Carol takes a broad view of the term “speaking.” It can mean traditional public speaking, podcast interviews, panel discussions, and even sales conversations. Speaking Your Brand® means, “How are you communicating to your audience what you do, why you do it, how it helps, and who it helps?”
    Think about the audience on the other side. What is their goal? What is it that they want? How can you have a dialogue with them so that they understand that you are a great fit for them based on your process, your expertise, and your values?
    How do you do that? With Carol’s VOICE method. 
    V: Your viewpoint that’s unique. What is it that you get on a soapbox about that otters aren’t talking about or doing?
    O: Open, bold, and direct communication. Don’t sugarcoat the information that you provide. 
    I: What is your individual story that you universalize? 
    C: What is the container for your message? 
    E: Be emotive, real, and vulnerabl

    • 43 min
    [Replay] Betsy Helmuth’s Guide to 10x Your Influence

    [Replay] Betsy Helmuth’s Guide to 10x Your Influence

    Things are crazy in the Wingnut world, so this episode is a throwback to a popular episode: Betsy Helmuth’s Guide to 10x Your Influence. If you missed it the first time—don't miss it this time! Betsy Helmuth joins Darla in this episode to share exactly how she broadened her reach and got local and national exposure—and how you can too. Check it out!

    • 40 min
    Sean Castrina Shares Why You Should Never Say “No” to a “Yes” - Episode 207

    Sean Castrina Shares Why You Should Never Say “No” to a “Yes” - Episode 207

    Why should you never say “no” to a small project? How can you walk away without leaving money on the table? In this episode of Wingnut Social, Sean Castrina shares how he lands the clients and projects he wants—which means saying a lot of “yes.” If you’re ready to level-up your business, don’t miss this episode. 
    Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and the World’s Greatest Business Plan. He hosts one of the most popular business podcasts on the planet—The 10 Minute Entrepreneur. 
    What You’ll Hear On This Episode of Wingnut Social
    [1:57] A Well-Designed Business Vol. 2
    [3:24] Shoppable posts on Instagram
    [10:48] All about Sean Castrina
    [12:55] Don’t leave money on the table
    [14:12] How to upsell your design services
    [19:05] Vetting high-end interior design clients
    [22:12] Why you should never turn down a yes
    [28:47] The relationship with the designer
    [31:40] Employ the right advertising
    [35:25] Should you list pricing online? 
    [37:02] Sean’s genius marketing strategies
    [41:24] What Up Wingnut! Round
    [43:19] Learn more about Sean Castrina
    [48:38] Blooper Reel!
    Connect with Sean Castrina
    Get a FREE book from Sean: The 8 Unbreakable Rules For Business Startup Success
    The 10-Minute Entrepreneur Podcast
    Advantage Home Contracting
    Connect on LinkedIn
    Follow on Instagram
    Resources & People Mentioned
    A Well-Designed Business: The Power Talk Friday Experts Vol. 2
    LuAnn Live
    Facebook Guidelines for Merchants
    BOOK: Rich Dad Poor Dad
    BOOK: Think and Grow Rich
    BOOK: The Speed of Trust
    Upsell your design services with these simple steps
    80% of the work is out of the way once you meet with a client. The cost to acquire a customer is the heavy lifting. Why wouldn’t they want to give you more business? It’s more convenient for them to use you in the process. It’s not to their advantage to have five different contractors in this process. Wouldn’t they rather have him control the project and be responsible for it? 
    Sean emphasizes that “Customers want convenience, deadlines, and adhering to a budget more than any other thing.” They perceive that it will be simpler to hire multiple people or that they’ll save money. But speed and the right outcome will override money any time. Sean establishes a budget they can bet their life on. He will guard their money like oxygen. 
    He’s giving them the convenience of having only one person to be accountable to. Once you bring other people in, it becomes a nightmare. So Sean uses his own subcontractors/employees. What if the client insists on using their own contractors? How does Sean vett his clients? Listen to hear what Sean thinks you should do.
    Never turn down a “yes”
    Sean implores you: Never turn down a “Yes” of a target customer. The customer is saying “We want to see how this goes.” He knows he will exceed their expectations so he’ll gain all the money later anyway. What do you gain by leaving? You’ll lose a customer indefinitely. If they only want a small project completed and you’re still getting your hourly rate? Just say yes. 
    There is no job too small if you have your target customer. You are trying to collect the most people that like and need what you offer. Sean loves having small jobs in-between large jobs. It’s a great way to introduce your business to a target customer and develop a relationship that can lead to more work down the road. 
    Why you need to employ the right advertising
    Sean knows that their advertising lets people know that they’re not cheap from the get-go. That’s the point. They run regional super-bowl ads and radio ads. They have brand new vans. They have a huge corner o

    • 49 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Chloe Materialise Interiors ,

This is a great podcast all interior designers need to know about!!

The valuable content is hugely helpful and it's delivered in friendly and 'easy to listen to' way.
Thank you Darla and Natalie!

Belaizzy ,

Great podcast!

Informative, engaging and very well put together. Highly recommend it!

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