234 episodes

Accelerating your Interior design and luxury brand business by improving your digital influence and business mojo. Hosted by interior design pro and social media master Darla Powell.

Wingnut Social: The Interior Design Marketing and Business Podcast Darla Powell

    • Business
    • 5.0 • 5 Ratings

Accelerating your Interior design and luxury brand business by improving your digital influence and business mojo. Hosted by interior design pro and social media master Darla Powell.

    Break Boundaries as a Female Founder with Casey Gromer - Episode 234

    Break Boundaries as a Female Founder with Casey Gromer - Episode 234

    Are you a female founder who’s tired of the hustle mentality? Do you feel like your mental burden is becoming too much to carry? Or maybe you’re a visionary dreamer stuck in the role of CEO? In this episode of Wingnut Social, Casey Gromer shares how you can step away from being the “boss” and still be a passionate and purposeful leader of your business. 

    What You’ll Hear On This Episode of Wingnut Social
    [1:49] I just bought a new house!

    [3:49] Mini News Sesh: How Instagram search works

    [9:21] Learn all about Casey Gromer

    [11:29] What you’re doing wrong with vision statements

    [19:15] Outdated leadership structures don't work for women

    [24:30] Check out Build Lane for custom furniture!

    [25:57] Learn more about the Wingnut Social Marketing Agency

    [32:12] The difference between being a CEO and a visionary leader

    [37:17] The steps to take to move out of day-to-day operations 

    [39:48] The What Up Wingnut Round!

    [42:40] How to learn more about Casey Gromer

    [47:07] Blooper Reel!

    Connect with Casey Gromer
    The SHE Suite Boutique

    Connect with Casey on LinkedIn

    Casey’s book: A Fresh Wave of Marketing

    Casey’s podcast: Female Founders Breaking Boundaries

    Resources & People Mentioned
    Start with Why by Simon Sinek

    Rocket Fuel by Gino Wickman

    Toss out outdated leadership structures that don't work for women
    When Casey left the corporate world and went out on her own, she realized the advice that women are getting didn’t work. Why? The hustle mentality. As a woman and mom, you’re likely raising kids, taking care of your home, and working full-time. Women need a flexible structure for their work and life. But that often isn’t the case, so women carry a large mental load. Corporate environments put work first and leave everything else to come second. That mentality doesn’t fly for most women—it can’t.

    Casey emphasizes that “We’ve created a society where if we’re not hustling, we’re not worthy of making the money.” Women hustle just as much as men—but not all 120 hours of hustle are dedicated to the business. Yet women feel they don’t deserve to get paid when all of their time and energy isn’t focused on hustling. That needs to change. 

    It’s a new concept that you can build a business where you can step away and have other people run it and take ownership. As long as you’re working with a team toward the same vision, it doesn’t matter if you’re the one doing all the things. You’re still the owner of the business. 

    The difference between being a CEO and a visionary leader
    Your typical CEO is someone who is a leader, a planner, an executor, well-organized, and knows what’s happening in the business at all times. They get stuff done. That’s where Casey feels her sweet spot is. But a visionary leader is an idea person. They have 100 ideas a day, hate being tied to a desk, don’t like being responsible for people, etc. These are the people that start amazing companies and get burned out. 

    The CEO doesn’t generate ideas so their business tends to stay stagnant. They don’t get to dream about tomorrow. That’s why you have to partner with visionary-style leaders and allow them to dream. Casey partners with visionaries so they can dream and she can plan and execute. 

    If you’re a female founder who’s ready to step back from the day-to-day and leave behind the hustle mentality, Casey has some tips for you. Ask yourself these simple questions:

    What are the major functions that keep your business running? 

    What’s involved in each function? 

    What are you good at and what should be delegated? 

    But even before you do this, Casey implores you to get an assistant that can make sure your ideas have a place to go who works to keep you organized and focused.

    To hear a full discussion about crafting a vision statement for your company that actually works, listen to the whole episode!

    Connect With Darla & Wingnut Social

    • 47 min
    Convert Calls to Clients with Nikki Rausch [Throwback] - Episode 234

    Convert Calls to Clients with Nikki Rausch [Throwback] - Episode 234

    Discovery calls. You’ve all had these conversations with prospective clients, right? Identifying whether or not they’re a good fit for your brand and business can be tricky. In this Wingnut Social throwback, Nikki Rausch shares how to ask the right questions—not only to determine if they’re a good fit—but to close a new client. Don’t miss it! 

    • 45 min
    Wingnut REPLAY: Reach Your Soul Goals with Anna Tsui - Episode 233

    Wingnut REPLAY: Reach Your Soul Goals with Anna Tsui - Episode 233

    We thought this topic was SO important to take to heart that we’re going to repeat it—just so you don’t forget it. In this special replay, Genius Coach Anna Tsui shares how you can learn to overcome self-sabotage and finally land in your zone of genius. If you’re a business owner struggling with doubt and unable to follow-through on projects, this one's for you.


    • 37 min
    Achieve Massive Business Growth with Monique Allen's Methods - Episode 232

    Achieve Massive Business Growth with Monique Allen's Methods - Episode 232

    Monique Allen runs a multi-million dollar landscaping design business. She started it with just one employee and now has 22. She makes bank and has zero debt. How did she scale her business? What was the key to her success? Learn more in this episode of Wingnut Social! 

    Connect with Monique Allen
    The Garden Continuum

    Get Monique’s Book!

    Follow Monique on Instagram

    Connect on LinkedIn

    Resources & People Mentioned
    Let Go to Grow with Doug and Polly White

    The Continuum Concept by Jean Liedloff

    Overcome Your Limiting Beliefs to Charge What You’re Worth

    What You’ll Hear On This Episode of Wingnut Social
    [3:11] Mini news sesh: Swipe-ups on Instagram stories

    [5:40] Learn how Monique Allen got into landscaping design

    [11:01] Why did Monique decide to scale her business?

    [21:26] Learn more about what Wingnut Social offers

    [23:06] Check out Build Lane for custom furniture!

    [24:36] The service packages Monique offers

    [28:14] Building a business from one employee to 18

    [33:57] One mistake Monique says NOT to make

    [35:41] Take the time to imagine what’s possible

    [36:52] The What Up Wingnut Round!

    [38:54] How to learn more about Monique Allen

    [41:00] Blooper Reel!

    Why did Monique decide to scale her business?
    Monique bought a house, got married, and was about to have a baby. So she wanted a wedge between her personal life and her business. At the time, she had six or seven employees. She wanted to do more of what she excelled at. She decided to gather people around her that had expertise in areas she didn’t. She continued adding hires that lined up to elevate the company. It allowed her to have support and have the impact she desired.

    She notes that you can look at your skillset as four quadrants: incompetence, competence, excellence, and genius. She emphasizes that you can’t scale your business if you’re working in your competence. You have to be working in your genius (at the very least, something you excel at). Monique learned to let go of what she was competent at to spend time working in her zone of genius. That’s where your business starts to catapult.

    Monique believes the hardest part is to hand off the design work or the client contact. But she has a team that she completely trusts to complete a project—all because she niched down. When you choose a niche, you’ll begin to attract your perfect employee or design partner. Those people are ambassadors of your design strategy.

    What is another mindset shift business owners have to make to scale their business? Why did she shift from hourly pricing to packaged services? Listen to hear Monique’s thoughts!

    Building a business from one employee to 18
    Monique hired her first W-2 employee in 1991. In 2000, she had six employees. She’ll have 22 employees in 2021. At one point, Monique had capped her business at $1.5 million. She was bringing the right clients in and she wanted to hit $2 million, but she realized she needed to shore up her organizational chart and have role clarity in place first. She worked on that for several years. Now she’s in a place where she’s working to scale her business to $2.5 million.

    Monique has a corporate team and a production team. Her production team consists of two production leads with direct reports. As the creative director, she makes sure that the strategy around marketing, sales, and onboarding clients is done well. Her tagline is that she is the gardener of people. Her job is to make sure all the people—both clients and employees—are being supported. 

    How does scaling her business bring her freedom? What was her dream for herself that she extended to her employees? Listen to learn more!

    One mistake Monique says NOT to make
    Monique says that as a business owner, you have to be clear that there isn’t anyone out there who is going to rescue you. She states: “There isn’t a hire, a client, a job, or software, that is going to rescue you.” Monique believed that if she hir

    • 41 min
    Infuse More Joy in Your Life with Tanya Dalton - Episode 231

    Infuse More Joy in Your Life with Tanya Dalton - Episode 231

    Do you find joy in what you do every day? Or do you struggle to get through each day? Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. In this episode of Wingnut Social, Darla and Tanya talk about some of the concepts in her first book, “The Joy of Missing Out: Live More by Doing Less.” If you’re ready to infuse more joy into your existence, this is the episode for you!

    What You’ll Hear On This Episode of Wingnut Social
    [0:46] Check out Build Lane custom furniture 

    [1:28] Learn more about Wingnut Social!

    [3:03] Check out Wingnut Premium for a 7-day free trial!

    [4:09] Mini news sesh: TikTok is testing a Stories feature

    [7:14] Learn more about Tanya Dalton

    [9:17] Does your business still give you joy?

    [14:39] When do you call it quits and pivot?

    [25:30] What “Loving what you do” looks like

    [27:28] Learn to live each day on purpose 

    [32:53] How to get your joy back

    [38:07] How to connect with Tanya Dalton

    [38:43] The What Up Wingnut Round

    [42:23] Blooper Reel!

    Connect with Tanya Dalton
    Check out Tanya’s website

    The Intentional Advantage Podcast

    Tanya’s book: The Joy of Missing Out

    Connect on LinkedIn

    Follow on Instagram

    Tanya’s second book, “On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success” is launching October 12th, 2021. Be sure to check it out!

    Resources & People Mentioned
    Think and Grow Rich by Napoleon Hill

    LuAnn Nigara’s Podcast

    Does your business still give you joy?
    Tanya points out that most people go into business because they’re passionate about it. But then you get bogged down by the behind-the-scenes things that are part of running the business. You lose sight of why you started in the first place. So what do you do? How do you find joy when you’re burned out? Tanya says to take a step back and assess, are you happy? Is this where you want to go? Tanya believes you can inject joy into your business by adding systems and structures that lighten your load. You have the power to choose how your life—and your business—is run.

    Many business owners wear a lot of hats—and feel like they have to. You worry that something won’t get done to your standards. It ties into the idea of perfectionism. But guess what? There’s more than one way to do things. You have to relinquish control and delegate. You will get burned by team members and bad hires. You can use those times as learning lessons. It’s part of the journey of entrepreneurship. “That’s part of finding our way to what it is we really want. It’s when we stop doing what everybody else is doing.” You can define success on your own terms. You can define how your business is run. When you take that power and use it, the difference it can make in your life is incredible. 

    When do you call it quits and pivot?
    Tanya points out that moving on and pivoting is part of the evolution for many people. You start something because you think it’s what you want. Tanya’s first business was successful. Her husband quit his job to come work alongside her. The business paid her bills and fed her family. It was checking all of the boxes. But five years into it, she didn’t love the work. She spent a lot of sleepless nights staring at the ceiling, questioning, “Why am I doing this?” If you’re not happy, what’s the point?

    That meant taking a step back and assessing her life. She closed her business and took the things she was passionate about and created Inkwell Press Productivity Co. She scaled her business to seven figures in 18 months because she was so passionate about it. 

    What holds people back? They feel stuck because they’ve put so much time and effort into something that they’ve built. But Tanya emphasizes that you’re never stuck. You can always shift, change, and grow in the direction that you want to grow in. For Tanya, it meant starting over. It was a redefinition of success.

    So how do you

    • 42 min
    Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230

    Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230

    Do you struggle to reach goals? No matter how many vision boards you create or how you shift your mindset, you’re always falling short? Maybe you’re doing things all wrong. In this episode of Wingnut Social, Adele Spraggon shares how to recognize brain patterns and what you can do to deconstruct and rewire them. Her process can transform your brain and help you achieve what you never thought possible!

    Adele Spraggon is an award-winning author, thought-leader, international speaker, and trainer. She was awarded the 2020 Women of Inspiration Award and was recognized as a top behavioral expert in 2021. Her book, “Shift: 4 Steps to Personal Empowerment,” has won three awards and is sweeping the globe, transforming how people are setting and achieving their goals. 

    What You’ll Hear On This Episode of Wingnut Social
    [3:28] Mini news sesh: How the Instagram Reels algorithm works

    [8:40] Learn more about brain pattern expert Adele Spraggon

    [14:46] What a brain pattern is and how it impacts you

    [21:18] Does the brain develop patterns based on past experiences? 

    [25:24] Check out Build Lane at https://buildlane.com/

    [26:54] The steps to take to change your brain patterns

    [33:12] Why shifting to “positive thinking” isn’t the answer

    [38:56] We continue the conversation on Wingnut Premium!

    [39:13] It’s time for the What up Wingnut round

    [40:19] Rerouting neural pathways with psychedelics

    [44:00] Blooper Reel!

    Connect with Adele Spraggon
    Check out Adele’s website

    Get a FREE autographed copy of Adele’s book (just pay shipping) 

    Adele’s book: Shift: 4 Steps to Personal Empowerment

    Resources & People Mentioned
    The Master and His Emissary by Iain McGilchrist

    What made Adele quit her first three businesses? 
    After 15 years in the personal development industry, Adele realized that traditional mindset methods didn’t work. She did all of the right things, yet started and quit three different businesses. So she decided to learn more about the human brain. Adele went back to school and got a master’s degree in humanities. When she learned how the brain works, she realized where the disconnect was. 

    We think that what our brain “sees” is perfectly aligned with the external situation. But your brain creates its reality from the external situation.She had to learn how to re-pattern the part of her brain that led her to quit repeatedly. She developed a new set of operating instructions. Everything changed.

    In Adele’s case, she discovered that her brain pattern was people-pleasing. So anytime she thought she upset someone, she ran in the opposite direction. But how do you recognize your brain pattern? Start by learning what a brain pattern is. 

    What is a brain pattern?
    A brain pattern is a combination of three factors: a physical sensation, an emotion, and a thought. When these three things come together, they result in a particular action, behavior, or belief. The brain is like an iceberg. Above the water is everything you do, think, or say is above the water. Under the water is the brain pattern that gives rise to your actions.

    When Adele started a business, her initial brain pattern was one of excitement. But her brain perceived the world as being displeased with her idea. That triggered another pattern, one of discomfort, anxiousness, and panic. Her action was to quit. Her brain was warring over two different patterns. They were neural pathways in her brain that she needed to identify. 

    Does your brain develop patterns based on past experiences? 
    Adele notes that human beings are not born with instincts like many animals are. From the moment a baby enters the world, they must piece together brain patterns to take action. Every situation causes a reaction in the brain which causes it to create a neural pathway (i.e. a brain pattern). Once that pathway is created, your brain prefers to use that channel. Until you recognize and remove that brain pattern, your brain will de

    • 44 min

Customer Reviews

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5 Ratings

5 Ratings

Chloe Materialise Interiors ,

This is a great podcast all interior designers need to know about!!

The valuable content is hugely helpful and it's delivered in friendly and 'easy to listen to' way.
Thank you Darla and Natalie!

Belaizzy ,

Great podcast!

Informative, engaging and very well put together. Highly recommend it!

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