Working with customers to promote your business - with Charlotte Watts - Made on the Street Bring Your Product Idea to Life

My guest today is Charlotte Watts, owner of Made on the Street. Charlotte makes stylish, affordable, sustainable clothing for babies and children. Charlotte set up her business in lockdown, teaching herself to sew, and sourcing original fabrics and prints online. 
Charlotte works closely with her customers, which informs the designs and patterns she makes. She also has a really interesting model of encouraging and incentivizing customers to promote her business, and shares some great tips about how to make this work for you. 
Listen in to hear Charlotte share:
An introduction to herself and her business (01:20)What inspired her to set up Made on the Street (01:47)Sourcing fabrics from pattern designers in the UK (03:52)Working with pattern designers to create exclusive designs (06:20)Getting her fabrics printed (07:46)How the business has evolved in the past two years (11:58)Making and selling on demand (14:00)Getting feedback and input from customers (14:50)Using customer reps to promote her brand (16:00)Tips for finding the right people to work with (19:51)Her number one piece of advice for product creators (22:50)
USEFUL RESOURCES:
Made On The Street Website
Made On The Street Instagram
Made On The Street Facebook

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Mentioned in this episode:
Bring Your Product Idea To Life - The Book - Available Now
Have you ever had a great idea for a product? Does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?

I’ve written a book which covers all this and more!
Buy Bring Your Product Idea to Life here: https://www.amazon.co.uk/dp/1399954180