100 episodes

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

World of Marketing Tom Foster

    • Business

This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.

    World of marketing 93: The Missing Ingredient To Your Business

    World of marketing 93: The Missing Ingredient To Your Business

    When I first started my company I didn’t have anyone but myself to manage my finances. Somehow I managed, but it wasn’t until I hired my CFO Buster that I got my accounting in order. That’s when I realized that I had a massive gap in my business that could’ve threatened it’s very existence
    If you think you have that gap, then Kahuna could be exactly what you need to get your business flourishing. In this Podcast, we discuss everything that goes into their business as well as everything you need to get your accounting in order. Frank and Andy have been doing this for decades, so they know what they’re talking about. Tune in and learn, you won’t regret it.
    0:00 Tom introduces Frank & Andy
    3:17 The history of Kahuna
    13:40 How to use accounting as a tool
    15:44 The 5 essentials of business owners
    17:57 How accounting makes you a better marketer
    23:43 Starting a business: then and now
    26:09 What Kahuna provides
    30:06 Accounting horror stories
    38:02 Discovering Accounting Assessments Special Offer
    40:37 Closing Remarks

    • 44 min
    World of Marketing 92: The Nuances of Getting Great Clients

    World of Marketing 92: The Nuances of Getting Great Clients

    So many people like you provide excellent services and truly care about their clients. But sometimes, we don’t see what’s right in front of us. This can cause issues, and you could be missing out on opportunities because of it. Luckily none of us are alone; we can reach out and get help from others who can fill in the gaps where we are weak. 
     
    That’s why Foster Web Marketing and Ruby have partnered to provide the best web marketing experience you can find on the internet today. In this podcast, you’ll learn how Foster Web Marketing’s philosophy in tandem with Ruby’s excellent phone and chat answering services have helped our clients and others find great success and perfect lead-client acquisition.
    Tim is becoming a podcast regular on the World of Marketing because Ruby’s services provide exemplary results.
    0:00 Tom introduces Tim
    3:25 Horror stories in communication
    6:21 What do most people crave?
    7:49 What are the MOST important types of content for your website?
    12:18 Attract, Convert, Retain (hammering this one home as always)
    16:26 The essentials of a mobile presence
    18:08 Why you can’t rely on just SEO
    23:44 The benefits of working with Foster Web Marketing and Ruby

    • 30 min
    [World of Marketing 91] The Evolution of Website Design

    [World of Marketing 91] The Evolution of Website Design

    I’ve been lucky to work with a number of incredible people over the years, and one of the biggest wins is having our very own Gretchen Upright on the team! I’m so lucky to have her on this journey with me, and I’m so excited for her to join me on this episode as we go through FWM’s history, the history of websites on the Internet, and the Internet today.
    We’ll also discuss some of the top questions we get about website design:
    What are some common mistakes people make? What is the difference between UX and UI? If you had to narrow it down, what are the top three things people should focus on? Learn the answers to these questions and much more on this special episode of World of Marketing!
    0:00 Introduction
    1:32 Origin story
    6:13 How to delegate
    8:45 The original FWM website
    12:01 How websites have changed over the years
    14:18 The biggest mistakes people make with their websites
    20:14 List of free image provider sites
    21:31 The difference between UI and UX
    22:42 Attract, convert, retain
    26:21 Abiding to our google overlords
    32:58 What has evolved over the years
    35:51 How to get to page 1 
    40:22 Closing Thoughts

    • 46 min
    World of Marketing 90: How Great Legal Marketing coaches lawyers to find the profit in their law firms

    World of Marketing 90: How Great Legal Marketing coaches lawyers to find the profit in their law firms

    I’m a fan of the fantastic clients that Great Legal Marketing has referred to FWM over the many years I’ve known Ben Glass & Charley Mann. Ben and I started our respective companies together and have grown them like partners over the years. We have created, by accident, a great community of lawyers that are both GLM & FWM clients. Those of you who are part of that know what I mean. GLM provides lawyers that own a law firm with an enormous amount of fundamental, foundational, essential knowledge—logistics, operations, processes, marketing, and coaching. FWM is the “toolbox” and digital marketing aspect of the relationship.
    So I was happy to have Charley Mann as my guest on the World of Marketing! He’s my buddy— we always have a good time, and this was no different. Watch or listen to Charley and I discuss GLM’s new “Hero & Icon” program that coaches lawyers out of the trench they are in now to the success model they can be in, like many others in the GLM Hero & Icon program.
    Here’s what we cover in this podcast:
    0:00​ Meet Charley Mann
    2:24 Helping lawyers out of the trenches
    4:00 Properly projecting success
    6:14 Be honest with yourself
    11:08 Recognize what you don’t know
    15:18 Finding time for what you want to do
    17:54 Great Legal Marketing has a plan
    27:16 The Great Legal Marketing Journey
    30:10 Hero vs. Icon
    34:03 Internal Honesty
    36:53 How to get in contact
    Enjoy, and all the best,
    Tom

    • 42 min
    World of Marketing 89: Public Speaking Against All Odds With Carol Moore

    World of Marketing 89: Public Speaking Against All Odds With Carol Moore

    Everyone’s worst fears are speaking in public, asking for the sale, asking for a raise, asking for the job, asking to get married!
    It’s all about communication.
    In this episode of World of Marketing, I interview the lovely Carol Moore of Carol Moore Presents. Carol is a public speaking coach who realized the great need for communication coaching. She helps many professionals, including lawyers and doctors, and has devised several tactics to keep them engaging and confident. 
    Nobody said public speaking would be easy. Even the pros have to practice these skills to perform on stage. It’s easy to let fear drag you down, but it’s much easier to fight off the fear after learning about these tactics. 
    Here’s what we cover in this podcast:
    0:00​ Meet Carol Moore
    1:25​ How to speak bravely
    3:06​ How it all started
    5:56​ How to coach people to speak in public
    8:43​ Affirmations to get you pumped
    10:46​ Advice for you lawyers out there
    14:56​ Recovery mechanisms
    17:54​ How to focus on certain people to make it easier on yourself
    25:45​ How to fix a conversation that goes awry
    Enjoy and all the best,
    Tom

    • 32 min
    World of Marketing 88: Drastically improve your lead intake and client acquisition with Ruby

    World of Marketing 88: Drastically improve your lead intake and client acquisition with Ruby

    In this episode of World of Marketing, I interview Tim Bedford of Ruby, the leading live virtual receptionist and chat company many of our lawyers and doctors use to answer their phones and respond to web-based chats.
    I talk to Tim about how Ruby does things differently to make sure you get only the best clients (and those who aren’t don’t waste your time).
     
    Ruby is a great resource for many of our clients. From solo practices to big firms, all enjoy the benefits of having their phones and chats answered so they can focus more on their businesses.
    Here’s what we cover in this podcast:
    0:00​ Introduction of Tim Bedford, Ruby.com.
    2:29​ Tim breaks down for me exactly what Ruby does.
    5:49​ Quality Services Here. Tim tells me how they answer the phones.
    9:46​ Going Virtual? How has COVID affected answering the phones?
    11:33​ Why Use Ruby Over Hiring Your Own Receptionist? (I learned a lot here.)
    16:27​ Getting Quality Leads. Ruby will qualify your calls, so your time is not wasted.
    18:38​ Automate to Save Time. We talk about how NJ solo attorney Steve Richardson uses Ruby to automate his intake.
    21:43​ It’s Worth It. OMG, it’s really not that expensive at all compared to a full-time employee, but you be the judge!
    25:55​ How to Work With Ruby. Tim tells us how to engage and get started right away.
    Enjoy and all the best,
    Tom

    • 28 min

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