16 episodes

Yoga Business, Teaching & Entrepreneurship. Join yoga teacher, trainer and serial entrepreneur, Lucas Rockwood, as he delivers both tactical and strategic plans for building a teaching business, retaining clients, and earning a great living doing what you love. If you’re a yoga teacher, trainer, or studio owner, this insider information straight from the horse’s mouth is invaluable. Each show compresses months worth of real-world experience into a 15-minute, actionable episode.

Yoga Business Mastery | for Teachers & Studio Owners Lucas Rockwood

    • Business

Yoga Business, Teaching & Entrepreneurship. Join yoga teacher, trainer and serial entrepreneur, Lucas Rockwood, as he delivers both tactical and strategic plans for building a teaching business, retaining clients, and earning a great living doing what you love. If you’re a yoga teacher, trainer, or studio owner, this insider information straight from the horse’s mouth is invaluable. Each show compresses months worth of real-world experience into a 15-minute, actionable episode.

    Transition from Yoga Teacher to Entrepreneur

    Transition from Yoga Teacher to Entrepreneur

    Donal is an established yoga teacher actively expanding his teaching and business skills. When a prospective students inquires about classes but doesn’t end up joining a class, Donal is unsure how to follow up. Does he email? Make an offer? Add them to a list?

    • 26 min
    How to Specialize as a Teacher

    How to Specialize as a Teacher

    Annette is a qualified yoga teacher in Western Australia. She is not interested in opening her own studio, and instead, she would like to start a private yoga teaching business. But how does she find her specialty? How does she stand out from the competition? How does she avoid misconceptions about what yoga is and is not?

    • 12 min
    Is My Market Saturated?

    Is My Market Saturated?

    Angela is a long-time coach and soon-to-be Yoga Trapeze instructor. She is considering lots of different business options, one of which is to open a physical yoga a studio. But is the market saturated? Does it even make sense to open a physical yoga studio?

    • 14 min
    Yoga Business Supporting Studio Tax Needs?

    Yoga Business Supporting Studio Tax Needs?

    Rosanna is a long-time yoga teacher, students, and seeker, and her day job is in taxes. She is curious to know if there is a way to put her skills to use in yoga studios, helping them use less paper, automate their processes and go online.

    • 16 min
    New Studio – How to Get Clients

    New Studio – How to Get Clients

    Lana just opened her first yoga studio, and she's looking for the most-effective ways to get new students in the door. Paid marketing? Free marketing? Where to start?

    • 14 min
    Intro Specials & Retention Problems

    Intro Specials & Retention Problems

    Patricia has a 3-year old studio. They have an easy time attracting clients, but they are struggling to retain them. What is the best price and offer to use for "intro specials?" How do we keep our students from bouncing from studio to studio?

    • 20 min

Customer Reviews

HDR6789 ,

Great podcast!!

This is the podcast I have been waiting for as an aspiring yoga entrepreneur, full of essential advice and information!!

laura- YogaMia ,

An extra hand for every Yoga Teacher!

Lucas podcasts are always very interesting, I like that I’m always learning something new at every episode!
The language is clear and accessible, no jargon and simple and clear recording makes it a pleasure to listen.
I’d recommend this podcast to anyone that has had nagging questions in their minds about Yoga to find their answers !

HMDMP ,

Informative, concise, clear and stellar advice for navigating the yoga business

Great resource for yoga business owners. Highly recommend it. Thanks Lucas.

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