The You Are The Media podcast is for business owners and marketers hosted by Chris Huskins and Mark Masters. The focus is how you build your audience to create profitable action via an owned media approach. It is time to grow your audience and own your space with a content marketing approach. Take tips, tricks and insights to help you recognise that You Are The Media.
How To Deliver A Course When You Haven’t Delivered A Course Before
Delivering an online course, when you’ve never done one before, can be one of the most rewarding things you ever do. From being someone who had never (until April 2021) delivered a course-like event before, this YATM looks at some of the key areas you need to address to make it a success.
How To Stop Your Customers Walking Away
When the right people find you, you don’t want them to walk away. When customers feel part of your club, they’re more like stay with you for the long run.
Why Having A Direct Relationship With Your Audience Matters
The more direct the relationship you have with your audience, the more opportunities you can both take from it. Plus the more secure you will be.
Why You Need To Pick You
When you pick yourself and start creating content on your own terms, you’ll eventually be able to choose the team you play on, rather than looking around waiting for others’ approval or acceptance.
How To Create A More Powerful Backstory
Sharing the story of how you got to where you are today puts a unique stamp on who you are and how you figured things out, and it also creates, very importantly, an opportunity to start building trust with your audience.
Being Comfortable With Untidiness
When you start something new, it feels disorganised as well as unfamiliar. But don’t let that put you off – there is good work waiting to emerge from the clutter.
Top interviews and keen insights
Mark invites guests to help explain the various ways business owners can take control of their marketing and their personal brand.
There's always something insightful in Mark's monologues, and the show is a great accompaniment to the You Are The Media event. Good work!
Always For The Commute
Coming in at 30 minutes every week, not too long and not too short.
For someone that loves to keep on learning about the ever changing undercurrent of content marketing this is a great show to listen to. Mark masters has a big personality which makes each and every show entertaining whilst still always bringing it back to the subject of matter. A great Weekly listen!