51 min

You Send Too Much SMS & Not Enough Email (With Joel Biery‪)‬ The Andrew Faris Podcast

    • Marketing

Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery.

Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about.

On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS.

EPISODE SPONSORS

MORE STAFFING


Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: ⁠https://bit.ly/3wFurF5⁠.

BILY


Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠https://bily.ai⁠⁠.

THE BEST DTC TRAINING RESOURCE ON THE INTERNET:


Learn More About ADmission: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠

FOLLOW UP WITH JOEL & KAPTURBOX


Visit kapturbox.co.
Email Joel at joel@kapturbox.co
Reach out to Joel on X: @joelbiery

FOLLOW UP WITH ANDREW


Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Email & SMS are cornerstones of DTC growth marketing, so I brought in one of my most trusted experts on the subject, Joel Biery.

Joel is the founder of KapturBox, an email & SMS agency with whom I've worked on shared clients. So I've seen the quality of his work and can vouch for him: he knows what he's talking about.

On today's episode, we talk about how to use owned channels to drive bigger moments on your marketing calendar and why you're probably not sending enough email but too much SMS.

EPISODE SPONSORS

MORE STAFFING


Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: ⁠https://bit.ly/3wFurF5⁠.

BILY


Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠https://bily.ai⁠⁠.

THE BEST DTC TRAINING RESOURCE ON THE INTERNET:


Learn More About ADmission: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠

FOLLOW UP WITH JOEL & KAPTURBOX


Visit kapturbox.co.
Email Joel at joel@kapturbox.co
Reach out to Joel on X: @joelbiery

FOLLOW UP WITH ANDREW


Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

51 min