12 episodes

If you want to strengthen trust and credibility with both current and future customers then your business needs a branded podcast.

This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have.

Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy.

After listening to this show, you'll be equipped with the knowledge you need to start your own branded podcast!

Your Business Needs A Podcast is a Podknows Podcasting network show.

Your Business Needs A Branded Podcast: podcasting for lead generation, brand growth and sales Podknows Podcasting

    • Business
    • 5.0 • 3 Ratings

If you want to strengthen trust and credibility with both current and future customers then your business needs a branded podcast.

This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have.

Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy.

After listening to this show, you'll be equipped with the knowledge you need to start your own branded podcast!

Your Business Needs A Podcast is a Podknows Podcasting network show.

    Sorry, "The Verge" - podcasting truths shared and myths debunked!

    Sorry, "The Verge" - podcasting truths shared and myths debunked!

    Fancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024?
    In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year.
    Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".
    If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.
    https://www.podmastery.co/
    Back to you, as someone in charge of the marketing of your brand.
    No doubt you'll have stumbled across some of the scare-mongery nonsense that gets peddled around podcasting by the wider content marketing industry's so-called 'experts'.
    Particularly by that propaganda platform... sorry... informative tech blog The Verge.
    But half of the nonsense they publish is ill-informed, unaware pap at best.
    At worst, it's downright lies.
    Listen to learn the truth about the opportunities you face if you launch a branded podcast in 2024!
    If you've listened and you think you're ready to start your branded podcast, you can check out the services we offer brands like you, below.
    Click here (if you're a larger corporate businesses)
    Click here (if you're a smaller business or solopreneur!)
    Just want to do a 'fact find' or get some advice at this stage?
    Click here for a chat.

    • 6 min
    8 Reasons Why Your Business Might NOT Need a Branded Podcast in 2024!

    8 Reasons Why Your Business Might NOT Need a Branded Podcast in 2024!

    In this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024.
    Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster".
    If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here.
    https://www.podmastery.co/
    Back to you, as someone in charge of the marketing of your brand.
    Perhaps you're thinking of adding a podcast to your marketing mix this year?
    I urge you to listen to this episode first.
    I'm sharing 8 things you'll need to consider before you do.
    They could well end up being reasons NOT to start a branded podcast in 2024!
    As the founder of Podnows Podcasting, I like to share my expertise and offer valuable insights for brands and entrepreneurs who are considering launching a podcast.
    Listen to learn the real challenges and expectations of starting a branded podcast in 2024.
    If you've listened and you think you're ready to start your branded podcast, you can check out the services we offer brands like you, below.
    Click here (if you're a larger corporate businesses)
    Click here (if you're a smaller business or solopreneur!)
    Just want to do a 'fact find' or get some advice at this stage?
    Click here for a chat.

    • 6 min
    Monetising your podcast - how to make your podcasting efforts pay you

    Monetising your podcast - how to make your podcasting efforts pay you

    "You can't make money from podcasting" they say.
    "If anything, it will cost you money" they cry.
    You can make money from your podcast, if you know what you're doing, and you're willing to play the game wisely, and with long term goals in mind. Podcasting is certainly not a get-rich-quick scheme. 
    Even the most successful podcasts were years in the making before they started to turn over some serious coin!
    This episode takes you through the most commonly used methods of monetising a podcast, and then helps you avoid picking the bad ones. 
    This episodes surprising podcast is from 'Dehns'
    This episode is sponsored by podcastingkit.co.uk
    Want to book your free session? Click here for my Calendly.

    • 9 min
    How to 'launch' your podcast properly and maximise your podcast marketing results

    How to 'launch' your podcast properly and maximise your podcast marketing results

    Are you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast.
    Thankfully, this episode is all about how to do it the correct way.
    During this episode you'll discover:
    Why it's important to figure out your title. The importance of starting with the best equipment possible. Choosing the right podcasting host - (Duh! The Libsyn powered Podknows Productions Podcast Marketing Network of course!) Figuring out your show's 'why'. The channels you'll need to use to promote your show.
    This week's surprising podcast is "Adopting To The New Now" - a Natwest Bank podcast!
     
     

    • 10 min
    Her business needed a podcast

    Her business needed a podcast

    Marie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt.
    Listen to her story, and let it serve as inspiration for your own dive into the medium.
    Find Marie's show on her page 
    This episode's surprising podcast is a real, genuine True Crime format show.

    • 11 min
    Choosing your podcast hosting provider

    Choosing your podcast hosting provider

    Once you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider. 
    There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not!
    Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.

    • 14 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

bongo1874 ,

Podcasting Royalty

Arise Sir Neal! Us lowly podcasting plebs are so thankful for your superior knowledge and producing professionalism!

Mhppppp ,

Soooo helpful!

Even if you think you know how to produce and present a podcast, you need to listen to this series to learn from the master.

Engaging and fun, with really helpful content and (of course!) expertly produced!

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