78 episodes

What if you could spend time with experts in law firm marketing and practice management, ask them about their successes and failures, their tools and strategies; then take an insight or two to inspire your own business growth? That’s what we do each week on Your Law Firm is a Business... Take it to the Next Level. Hosted by Melanie Leonard, Esq (practice management maestro) and Mark Homer (law firm marketing master), every episode is an in-depth look at how to run a strong business, not just practice law. The goal is to introduce and reinforce the correct strategies for growing your firm but not at the expense of health and happiness.

Your Law Firm is a Business. Take it to the Next Level Melanie Leonard and Mark Homer

    • Business

What if you could spend time with experts in law firm marketing and practice management, ask them about their successes and failures, their tools and strategies; then take an insight or two to inspire your own business growth? That’s what we do each week on Your Law Firm is a Business... Take it to the Next Level. Hosted by Melanie Leonard, Esq (practice management maestro) and Mark Homer (law firm marketing master), every episode is an in-depth look at how to run a strong business, not just practice law. The goal is to introduce and reinforce the correct strategies for growing your firm but not at the expense of health and happiness.

    Diving into Clio’s Legal Trends Report with Josh Lenon - Part 2

    Diving into Clio’s Legal Trends Report with Josh Lenon - Part 2

    Identifying trends in any industry is vital for forecasting where your law practice may be going and where you want to take it. Clio is a company specializing in legal software, and they also release a yearly report to pinpoint trends in the legal field.
    This episode of Your Law Firm is a Business. Take It to the Next Level is part two of a deep dive into Clio’s Legal Trends Report. We’re recognizing and discussing items that stand out and analyzing what they may mean for lawyers in the future.
    Josh Lenon, Lawyer-in-Residence and Data Protection Officer at Clio, joins Mark and Melanie again for part two of this breakdown. His job is to translate lawyers to technologists and technology to lawyers. He’s helping them break down what the statistics mean in Clio’s Legal Trends Report.
    Show Highlights:
    Why reviews are an output metric and the reason attorneys should understand the influences behind the reviews they receive Why answering the phone is one of the strongest investments you can make and the reason synchronous communication is still preferred How your affordability and billing methods affect the clients you attract in your practice What offering a flat fee service can do to increase your business Why using technology doesn’t have to be impersonal Subscribe and Review
    We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
    Supporting Resources:
    Follow us on Twitter
    Follow us on Instagram
    Follow us on Facebook
    Book A Consultation at GNGF 
    The Legal Marketing Academy
    Joshua Lenon bio: https://ca.linkedin.com/in/joshualenon 
    Clio Legal Trends Report: https://4.gngf.com/nextlevel-clio-LTR 
    Streamlined Legal videos: https://streamlined.legal/videos   
    Action Steps:
    When you’re done listening today, go download the Legal Trends Report, we’ll put the link in the show notes but a quick Google search for Legal Trends Report will get you where you need to go. Review the Table of Contents, jump to the section that interests you the most and read that section.   Then, using what you learned in that section, come up with one Action Step of your own that you can implement in your firm using what you learned.    ***
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

    • 29 min
    Diving into Clio’s Legal Trends Report with Josh Lenon - Part 1

    Diving into Clio’s Legal Trends Report with Josh Lenon - Part 1

    Identifying trends in any industry is vital for forecasting where your law practice may be going and where you want to take it. Clio is a company specializing in legal software, and they also release a yearly report to pinpoint trends in the legal field.
    This episode of Your Law Firm is a Business. Take It to the Next Level is diving into legal trends of the past year, including revenue, attrition rates, and cloud-based law practice management.
    Josh Lenon, Lawyer-in-Residence and Data Protection Officer at Clio, joins Mark and Melanie. His job is to translate lawyers to technologists and technology to lawyers. He’s helping them break down what the statistics mean in Clio’s Legal Trends Report.
    Show Highlights:
    What Josh’s role is at Clio, and how he guides the technology based on his experience as a lawyer What information the Clio Legal Trends Report provides, and how it’s changed since 2018 How utilization rates may change in the future Why cloud-based practice management is a driver of growth How digital freedom has changed the ability to work on the go Why lawyer dissatisfaction seems high right now Subscribe and Review
    We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
    Supporting Resources:
    Follow us on Twitter Follow us on Instagram Follow us on Facebook Book A Consultation at GNGF The Legal Marketing Academy Joshua Lenon bio: https://ca.linkedin.com/in/joshualenon Clio Legal Trends Report: https://4.gngf.com/nextlevel-clio-LTR Streamlined legal videos: https://streamlined.legal/videos  ACTION STEPS:
    When you’re done listening today, go download the Legal Trends Report, we’ll put the link in the show notes but a quick Google search for Legal Trends Report will get you where you need to go.   Review the Table of Contents, jump to the section that interests you the most and read that section.  Then, using what you learned in that section, come up with one Action Step of your own that you can implement in your firm using what you learned.   ***
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

    • 25 min
    Professional Development of Your Team - Whose Responsibility Is It?

    Professional Development of Your Team - Whose Responsibility Is It?

    As a law firm owner, you saw a problem and decided to try and solve it by starting your business. When you did this, you had to work hard. You had to put a lot of effort into professional development just to get your firm up and running. In this way, professional development comes naturally to many entrepreneurs.
    The problem is, this makes the professional development of your team a challenge. You expect your team to work on it independently but many of them won’t. Not everyone wants to start their own business or has the perspective of an entrepreneur. It is your responsibility to make sure they are developing professionally.
    If this feels overwhelming or confusing, this episode is for you. Tune in to learn why the professional development of your team is so important and practical strategies for promoting it!
    Show Highlights:
    The benefits of professional development. How professional development opportunities lead to employee retention. Why professional development should be fostered, not dictated. Practical ways to build professional development into your company culture. Why having one-on-one meetings with your direct reports is crucial. Subscribe and Review
    We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
    Supporting Resources:
    Harvard Business Review Article: https://hbr.org/2022/04/3-ways-to-boost-retention-through-professional-development
    Follow us on Twitter
    Follow us on Instagram
    Follow us on Facebook
    Book A Consultation at GNGF
    The Legal Marketing Academy
    Action Steps:
    1. Write down each role at your company. Remember some people may be doing multiple roles right now, depending on the size of your firm. For each role, write down the key responsibilities that define someone being successful in that role.
    2. Next, jot down the skills required to handle those key responsibilities.
    3. In your next one-on-one meeting with each of your team members, review the document with them and ask them to score themselves on a scale of 1-10 in each of the skills so that you can help them identify areas to get additional training and improvement.
    4. Let them know that you encourage them to take one hour a week or a couple of hours every other week for training or an all-day class once a quarter on company time.
    5. Bring it up and follow up in future one-on-ones.
    ***
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

    • 25 min
    Listener Questions

    Listener Questions

    We’re back again with another episode of listener questions!
    Over the past few weeks, we’ve covered some great topics here on the podcast. We’ve talked about hiring coaches and consultants, compounding growth, building influence, and more. These are important things to consider and we received a lot of great questions about them.
    Today, we’re going to take some time to answer a few of these questions. Joining us again is Corinne, problem solver extraordinaire over at Streamline Legal.
    Listen in and get your questions answered!
    Show Highlights:
    Things to consider when hiring a coach or consultant. Tips for choosing the best coach possible. How to choose the best task management software. Why you should start simple with task management software. How to practice reciprocity with your team. Subscribe and Review
    We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
    Supporting Resources:
    Follow us on Twitter
    Follow us on Instagram
    Follow us on Facebook
    Episode 67
    Episode 68
    Episode 69
    streamlined.legal
    Action Steps:
    1. When you’re done listening today, hop back into your podcast app, grab one of the episodes we mentioned today that caught your attention, and give it a listen to take your firm to the Next Level.
    ***
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

    • 21 min
    Link Building the Right Way

    Link Building the Right Way

    Links are extremely important in your SEO efforts. You want to make sure you have enough links and that the ones you have are high quality. That is how you can ensure that your content will attract the right people and get more ideal clients through your doors.
    We recently went through a situation with one of our clients at GNGF where they did some things they should’ve have with their links. We were able to help them through the situation and get them back on track but it taught us a good lesson. Today, we want to share more about this situation and explain what our client should have done instead.
    Take this cautionary tale and apply the things you learn today regarding link building do’s and don’ts and you will be well on your way to massive SEO success!
    Show Highlights:
    A review of local SEO. What backlinks are. What you need to work on before focusing on link buildling. The big mistake our client made. The right way to do link building. Subscribe and Review
    We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
    Supporting Resources:
    Book A Consultation with GNGF
    Local “Without” Link Building Article
    Episode 39
    Follow us on Twitter
    Follow us on Instagram
    Follow us on Facebook
    Action Steps:
    If you are paying for links, please stop. Additionally, delete any enticing emails that promise the world if you buy high DA (domain authority) links. Start with the basics that we covered in the first few SEO episodes we did. Rinse and repeat this and track your metrics. Start to think about how you can garner local-oriented links. Can you get some press on an important case? Can you speak at a local event or bar association and get a link to your website? Even having links for events and local teams you sponsor could help. ***
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.  Let them know I sent you.

    • 25 min
    Taking Your Data With You

    Taking Your Data With You

    Data can be a pain. There is so much to track and make sense of. On top of that, we have to worry about taking ownership of it and keeping it safe. For many law firm owners, they are overwhelmed by data in and of itself, so adding the component of migration just scares them even more.
    That is what we will be discussing in this episode. We’re talking about how to move and take your data with you. This is important for any law firm owner who is either switching softwares or moving to a new firm. These can turn into stressful situations when you don’t plan for them and move your data correctly.
    So, tune in and you’ll learn when to start planning for data migration, what to take into consideration when you do, and how to create a successful plan that keeps your data organized and safe.
    Show Highlights:
    Why you should start thinking about data migration before ever putting data into a software. When you need to create a solid plan for data migration. The best timing for data migration. Things to take into consideration when making a plan to move your data. How workflows can help with this process. How to decide which data you don’t need to transfer. Subscribe and Review
    We’d appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot!
    Supporting Resources:
    Follow us on Twitter
    Follow us on Instagram
    Follow us on Facebook
    Action Steps:
    1. Contact your current PM and CRM software via email, phone, or their help section and find out how easy it is to export your data.
    For some, it is as easy as clicking a button on the screen and it downloads a .csv file for you. For others, you will have to request that the software provider export it for you. In that case, find out how long it takes and if there is a fee for this service so that you can plan for both. For older software, you may need to hire a specialist that knows how to export the data for you. 2. Document what you learn (with a date and how you got the information) in a Word document somewhere in your firm's digital files so that you can reference it later when you need it.
    ***
    Episode Credits
    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

    • 27 min

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