73 episodes

If you want to build a lifestyle business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji, you're in the right place! Host Jo Barnes is on a mission to arm action takers like you with the knowledge, tools, strategies & inspiration to do just that! Join Jo & guests to explore the world of living life by your own design.

Your Lifestyle Business Jo Barnes

    • Business
    • 5.0 • 3 Ratings

If you want to build a lifestyle business you can run from anywhere in the world whether that be your kitchen table or a beach in Fiji, you're in the right place! Host Jo Barnes is on a mission to arm action takers like you with the knowledge, tools, strategies & inspiration to do just that! Join Jo & guests to explore the world of living life by your own design.

    #73 - How to Create an Irresistible Lead Magnet

    #73 - How to Create an Irresistible Lead Magnet

    Welcome to part 2 of my 3 part email marketing series.

    Last week I walked you through the 6 Steps to Building a High Converting Email Funnel.

    Today we're looking at how to create a lead magnet people can't help but sign up too!

    I'm going to demonstrate six different types of lead generation offer, how you create each one and then where and how to upload to make it easily available to your brand new subscriber!

    Here's what we're covering;

    1. How to create an eBook or PDF

    2. How to record and upload an audio course

    3. How to create a mini video course

    4. The benefits of creating and scheduling an email course and some best practices

    5. How to add some fun to your list building with quizzes

    6. How to create and deliver attractive and relevant contests

    The good news is that all of the above are far easier to put together these days, so listen in to today's podcast and get your list builder in place today!



    Full post & show notes at - https://yourlifestylebusiness.com/ep73

    Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

    Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

    • 36 min
    #72 - 6 Steps to Building a High Converting Email Funnel

    #72 - 6 Steps to Building a High Converting Email Funnel

    You may wonder in the instant messaging, social media world we live in now, whether building an email list is still worth it.

    The resounding answer is YES!

    As fabulous as social media is, building an email list means building a database of very targeted subscribers.

    Anyone who’s willing to trade an email address for your information is someone who’s very interested in what you have to offer. It doesn’t get much more targeted than that.

    In todays podcast I’m walking you through the 6 Steps to Build an Email List of Subscribers who Love to Hear From You!

    In fact this is Part 1 of what will ultimately be a 3 part podcast series.

    In todays episode I walk you through the 6 steps to getting your email funnel setup;


    How to create an attractive lead generation offer including all the different types of lead magnet you could offer and how to start building your list without a lead magnet.
    Which email provider should you sign up for? I’ve been through quite a few and recently did a quite intensive costing exercise for my own business. Here’s my conclusion.
    The 5 golden rules of creating a high converting landing page and the tools to help you do that, (plus a throwback to the days of building landing pages on Kompozer).
    Why your thank you page is the second most important page in your lead generating funnel and what should be on it.
    Your first follow up email. What it should achieve and some do’s and don’ts.
    Nurturing your audience. The most important thing to always remember when creating all content including follow up emails.

    In Parts 2 & 3, we’ll look at how to create a lead magnet and how to nurture your audience and keep them engaged in your content.

    So without further ado, let’s make it happen!

    Full post & show notes at - https://yourlifestylebusiness.com/ep72/

    Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

    Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

    • 38 min
    #71 - 8 Steps to Building Your Online Lifestyle Business

    #71 - 8 Steps to Building Your Online Lifestyle Business

    Wouldn’t it be awesome if on any given day you could choose to work from anywhere? Your favourite coffee shop, your kitchen table in your PJ’s, a beautiful beach. 

    Well, that’s why we start lifestyle businesses. So we have that kind of choice. 

    This week I decided to head down to my local beautiful beach here in Phuket for the day & record today’s podcast! I felt recording on the beach would highlight the benefits of what I’m talking about nicely! 

    The podcast is an audio summary highlighting the main 8 steps to building your own online lifestyle business as detailed extensively in my step by step post here - How to Start a Life Changing Online Lifestyle Business. 

    I highly recommend once you’ve listened to the podcast & made a note of each of the steps you read through the main post & download my free guide (see full show notes here).

    Here's what I cover in the podcast;


    Step 1 - Choose & Define Your Niche
    Step 2 - Get Clear on Your Life & Business Goals
    Step 3 - Plan for Profit
    Step 4 - Identify Your Target Market
    Step 5 - Create Your Brand & Message
    Step 6 - Build Your Audience
    Step 7 - Develop Your Business Model
    Step 8 - Diversify & Grow

    Full post & show notes at - https://yourlifestylebusiness.com/ep71/

    Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

    Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

    • 50 min
    #70 - Getting Your Own ISBN No with Paul Holman

    #70 - Getting Your Own ISBN No with Paul Holman

    This was such an energetic chat with Paul Holman founder of Duchy Digital Publishing. 

    Paul contacted me a few weeks ago and asked if he could publish my free ebook ‘6 Ways to Build a Business You Can Run From Anywhere in the World’ on kindle as an experiment.

    Always fascinated to learn new things I was curious about the process and so as soon as the book went live I jumped on a live with Paul to find out what he did to get the book published.

    Unfortunately I was a few days late and so missed advertising the 5 ‘free’ days you get to encourage people to leave reviews, so watch the interview then watch this space as we update and republish the book to get the launch / promo stages right.

    I have also published an in depth post all about ‘How to Easily Self Publish and Sell Kindle Books on Amazon KDP 

    This is a lifestyle business model you could get up and running in a weekend and the best part, you don’t even have to write the book!

    Full post & show notes at - https://yourlifestylebusiness.com/ep70/

    Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

    Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

    • 40 min
    #69 - Selling on Zazzle with Caroline Jones

    #69 - Selling on Zazzle with Caroline Jones

    If you’re looking to build a small side income and would love to sell physical products without any upfront investment todays episode is for you!

    The lovely Caroline Jones of Playful Pixel Designs kindly jumped on an FB live with me to talk through how she set up her Zazzle business.

    Zazzle is a print on demand site meaning you create your designs and images, upload to various ‘blank’ products on the site and just like that the products are branded with your design!

    Products like cards, buttons, bags, shoes, mugs, face masks, aprons, you name it, they have it!

    Listen in as we talk about;


    Setting up a totally free account! You don’t pay a penny until you start selling.
    The types of products available and how to get started even if you’re not a designer
    Setting up collections and following the trends to encourage sales
    How you make money from the platform
    The pros and cons of print on demand and Zazzle in particular

    You have to love a business model you can start with literally no upfront costs whatsoever!

    Give it a try! I’m certainly going to. :)

    Full post & show notes at - https://yourlifestylebusiness.com/ep69/

    Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

    Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

    • 45 min
    #68 - Build a Book to Build a Business with Sandra Spence

    #68 - Build a Book to Build a Business with Sandra Spence

    Wouldn’t it be awesome if there was a way to create almost instant authority & credibility to our brand. A way to help us stand out from the crowd, get noticed and create opportunities we might not otherwise have!

    Well, I’m happy to say there is. It involves a little up front work but according to todays guest it doesn’t have to be hard, it doesn’t have to take longer than a few days and once it’s live & published you can use it as your business card and extended marketing tool!

    Sandra Spence and her business partner Sigrid de Kaste wrote the book ‘Build a Book to Build a Business’ to teach business owners how to create instant authority by publishing a book that showcases you as the expert in your niche.

    Full post & show notes at - https://yourlifestylebusiness.com/ep68/

    Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

    Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram

    • 44 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

SuePitts ,

Interested

Jo's passion and care are amazing. Her help and enthusiasm is brilliant. Thank you.

Davenjon ,

Inspirational and authentic - littered with gems

Jo’s passion and enthusiasm for a life packed with purpose radiates throughout her podcasts and interviews. Always an easy listen due to her casual and fun style, don’t be fooled by this dynamic lady who has achieved in business what many of us aspire towards - having built a multi million pound online business and taught others how to replicate her success.

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