Changing The Industry Podcast David Roman & Lucas Underwood

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 
In this episode, Lucas and David are joined by Ben Johnson from Repairify. Ben discusses the complexities and potential malfunctions of modern car features, such as electronic parking brakes and key fobs, critiquing the trend of over-engineering. The hosts express frustrations about the high costs and impracticality of advanced vehicle technologies, including unnecessary buttons and features. Additionally, the conversation highlights the challenges independent shops face with modern diagnostics and scan tools and how Repairify’s solutions aim to bridge that gap. 
00:00 Retired briefly, now excitedly working in industry.03:09 Repairify pioneers remote vehicle access technology for repairs.06:20 Remote OE tool scans and reprogramming services.09:50 Issue of increasing need for car programming.13:44 Skilled workers essential, tech shortage misconception.16:45 Proposing standardizing vehicle access security for autocare.19:43 Standardization crucial for secure V2V and V2X.22:35 Adas think helps identify and recommend repairs.27:38 Efficient use of OE tools drives satisfaction.29:26 Positive outlook on uncertain future pricing strategy.33:46 Expanding repair business by setting up hubs.36:49 Comfortable salvage yard relationship, rules engine summary.39:56 Internet service programming caused issue with car.44:05 Parking brake caliper adjustment for reliable performance.48:05 Shopware, a simple and unique shop manager.49:19 Unique shop management approach, focused on problem-solving.53:59 Over-reliance on technology causes driving issues.56:06 Google directs driver onto winding driveway instead.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 
Lucas and David weigh the pros and cons of service-driven versus sales-centric business models in the auto repair industry by reacting to Dutch Silverstein's Ratchet & Wrench article "Business as Usual Must Die." They highlight how effective conflict resolution and marketing investment are crucial for growth and employee retention.
00:00 Public skepticism toward auto repair industry prevalent.05:02 SDCC and MMSc owners share profit, service.08:27 New businesses need financial concessions for growth.10:26 Drive numbers, hit close rate, generate business.14:41 Employee retention has significant financial impact.19:22 Cost is minimal for specific skills gained.20:55 Sales-centric owner prioritizes profit over customers' needs.26:14 Health insurance costs funneled to minority users.27:19 Healthcare and automotive industries facing dire consequences.31:55 Higher education adapting to meet workforce demands.36:25 Warning about expensive amenities in shops for consumers.38:26 Different consumers prioritize varying expenses and experiences.43:01 Each brother views family business differently.44:04 Adapt to meet consumer demands for success.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 
In this episode, Lucas and David are joined by Greg Buckley from Buckley's Auto Care at the ETI Tool Tech. Greg shares his journey of stepping back from day-to-day shop operations to empower his manager's autonomy. The conversation dives into personal data concerns with automotive technology, revealing insights into how Apple and Google might influence the industry. Additionally, Greg discusses the impact of COVID-19 on his life, detailing the lingering effects on his sense of taste and smell.
00:00 Enthusiastic about innovative network infrastructure concepts.08:39 Perspective on car security and data collection.15:59 Experiencing high-tech car features and subscription model.17:47 AI-driven customer profiling and personalized assistance.23:55 Research on car entertainment usage for car companies.28:57 Dislike for new cars and fly by wire.36:11 Customer declined overpriced air filter for Nissan.41:33 Monitoring shop operations, grooming staff for success.48:25 Struggles to manage shop, need better planning.53:08 Diversifying income for multiple shops dilemma discussed.54:33 Need one manager for each store crew.01:04:27 Playing around with morning show ideas.01:05:30 You carry the show with intelligence, subtly.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 
Kelly Fisher, a certified hypnotherapist, joins hosts Lucas Underwood and David Roman to discuss anxiety management. Kelly highlights the detrimental effects of anxiety medication, cautioning against abruptly stopping usage. The trio emphasizes the significance of mindfulness meditation in retraining thought patterns to avoid getting caught in a spiral of severe anxiety. 
00:00 Met Jimmy at NSA and spoke about anxiety.04:06 Hypnotist alters behavior by revisiting subconscious memories.07:15 I started one book, which led to more reading.10:38 Special relationship with meditation, anxiety clinic involvement.14:03 Overcame fears through therapy and mindfulness meditation.19:37 Anxiety triggers affect thoughts, seek a way out.22:57 Man reflects on abusive uncle's behavior patterns.24:23 Mother's anxiety, religious beliefs, and self-reliance.29:31 I Agree, but I need to slow down and reflect.30:22 Mindfulness brings relief, but also stress concerns.34:51 Teaching people to overcome meditation challenges.38:32 Anxious, but not a problem for now.42:06 Battle through extreme anxiety and find a way out.44:51 PTSD veterans find relief through psilocybin therapy.48:34 Vietnam veterans struggled with PTSD, sharing experiences.52:29 Face-to-face conversation about upcoming challenges.54:39 Nostalgic memories of old-school background noise.56:37 Considering new company, using AI for the book.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 
In this episode, Dominick Marquez joins hosts David and Lucas to discuss the inner workings of dealership training in the automotive industry. They express frustration with the lack of effective communication at dealerships, highlighting the disconnect between customer expectations and service delivery. Marquez emphasizes the value of independent shops in fostering genuine customer relationships, contrasting them with dealership practices. 
00:00 Promised tech education turned out to be a scam.05:41 Transition from a job in the machine shop to automotive passion.12:06 Promoted to shop foreman, learned business management.17:38 Peter Orlando solves Ford's trouble codes mix-up.21:33 Car communication issue solved by unplugging connector.29:15 Technician demands hourly pay for high voltage repairs.33:20 Module replacement makes consumer repairs more accessible.40:48 Consumer ignorance about vehicle maintenance and repairs.46:00 Consumers were surprised by standard car battery maintenance.51:59 Mechanics and technicians have distinct roles.58:03 Understanding technician vs. mechanic, the importance of training.01:01:46 Manufacturers may unintentionally train future competition.01:09:27 Discussion about dealership service and exclusivity.01:10:34 Dealerships lose customers due to poor communication.

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your customer with a unique and immersive buying experience.Click here to schedule a free demo: https://geni.us/Shop-WareUtilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 
In this episode, Lucas and David welcome Gilbert Khoshaba from Chicago, who shares his journey in the automotive industry and his aspirations for business expansion. Gilbert talks about his strategy to involve his children in his business early, reflecting on his own experiences of hard work and its value. The hosts and Gilbert also discuss the importance of using direct mailers for customer acquisition, discussing strategies for enhancing their effectiveness.
00:00 Bilingual speaker discusses Arabic and Aramaic languages.09:08 Repairing pads and shoes saves money.11:19 Transitioned career, attended UTI, pursued dealership employment.18:42 Misconception about luxury items, differing opinions.23:59 Supporting my kids' interests and experiences abroad.28:55 He owns a successful valet parking company.33:17 Property taxes increased, causing legal and financial struggles.41:34 Middle Eastern cuisine with a variety of dishes.46:55 Coworkers loved pizza, but I didn't.52:32 Customer reliance on brands is unnecessary; personalization matters.56:42 Aaron is Chevy's best parts guy. Exceptional!59:04 Diagram awesome, but list causes account woes.01:07:29 Budget for professional high-quality commercial photography.01:10:29 Leverage customer list for targeted marketing.01:19:18 Seek guidance, learn, and take initiative.01:23:10 Kim and Brian market uniquely and effectively.01:26:10 Find a specialized group for European auto repair.01:34:05 Evaluate, strategize, and target a new marketing approach.01:37:34 Google accuses the shop of incentivizing fake reviews.