166 episodes
Media Roundtable PodcastOne
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- Business
Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars.
We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
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Live from Cannes: The State of Digital Media with LUMA’s Conor McKenna
If you missed out on Cannes or if you simply miss Cannes, we have your cure. Dan Granger (CEO & Founder, Oxford Road) jumped in the booth at Spotify’s Podcast Studio at Cannes to talk with Conor McKenna (Partner, LUMA).
They channel the excitement and buzz from the festival into a 45-minute rundown packed with insights from their week on the Riviera. We’re talking creativity’s role in marketing, forecasts for the macro environment in 2025, the value of AI in audio, and so much more.
Listen to the full episode to hear audio advertising insights you won’t find anywhere else. -
Ad Infinitum: S2E5 - Sound Business is Sound Business with Hala Taha
“A podcaster is talking to your exact target audience.”
- Hala Taha
Today, we have a true Ad Infinitum gem! Host Stew Redwine (VP of Creative Services, Oxford Road) covers all things B2B podcast ads with Hala Taha (CEO & Founder, YAP Media) AKA the Princess of Podcasts herself!
These two advertising experts reveal their secrets to making B2B podcast ads truly resonant and effective. Hala’s insider tips? Know and use the product, be a storyteller, and be a broken record.
Listen to the full episode to hear Stew and Hala get into the nitty gritty of making great B2B ads and hear their live ratings of real-world podcast ads! -
Then and Now - From Past Elections to our AI present with History Podcaster Lindsay Graham
“When we think of AI, it is a forward and a backward-looking question. ‘What's going to happen?’ We don't know. ‘Have we ever not known before?’ Well, every day of our history, we've not known. So there's the lesson.”
- Lindsay Graham (CEO & Founder, Airship)
The Media Roundtable is back! This week we’re looking into the present through the lens of history.
Dan Granger, (CEO & Founder, Oxford Road) hosts Lindsay Graham (not Lindsey Graham). This Lindsay is a Webby Award-winning and Ambie-nominated history podcasting superstar, a repeat Media Roundtable guest, and CEO & Founder of Airship, a podcast publishing company (American Criminal, American Scandal, American History Tellers, & more.)
Together, they discuss our messy past, uncertain futures, and everything in between. Let’s dig in. -
What Brands Want From Audio with Robbie Giles of MasterClass and Kezia Koo of Indeed
“Rather than trying to throw brands in at the deep end of the pool, how do we build them a staircase?”
Dan Granger (CEO & Founder, Oxford Road)
The Media Roundtable is back! This week we’re talking directly with two extremely successful Chief Audio Officers to answer one key question:
“What do brands want?”
At Podcast Movement Evolutions, Dan Granger (CEO & Founder, Oxford Road) took the stage with Kezia Koo, (Senior Director of Global Employer Performance Marketing, Indeed) and Robbie Giles (VP of Performance & Lifecycle Marketing, MasterClass) to dive into the unique benefits and challenges of audio. We’re bringing all their insights (and the changes they’re hoping for) straight to you.
We’re talking brand safety, testing in the age of efficiency, audio’s role in your media mix, and more. Let’s dig in. -
The International Podcast Show Recap - Lessons from London with James Cridland and Amelia Coomber
The Media Roundtable is back! This week we’re recapping a whirlwind of a time from the 3rd International Podcast Show in London. If you missed out, we’re here to ease your FOMO (and hopefully inspire you to make the trip next year).
Steven Abraham (President, Oxford Road) hosts fellow Oxford Road jetsetters Miranda Romano, (SVP of Media Services, Oxford Road) and Giles Martin (EVP of Strategy and Measurement, Oxford Road). Plus our old friends Amelia Coomber (Head of Marketing and Growth, Podscribe) and keynote speaker James Cridland (Editor of Podnews and Podcast Business Journal) are here to share their highlights.
The team is talking: US & International markets, the future of international audio, lessons for stateside events, navigating nuances, and more. Let’s dig in. -
Ad Infinitum: S2E4 - Scary Ads with Nathalie Chicha and Ray Harkins
If you get too cute, too kitschy with it, that could turn people off in the wrong way where they actively dislike the brand.”
Ray Harkins, Senior Account Executive, Wondery
The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 4 - "Scary Ads."
Context is everything for ads, but what do you do when the podcast is fiction? How do you put your ad in the middle of a story and not feel like an uninvited guest? Ad wizard and Host Stew Redwine (VP, Creative Services, Oxford Road) welcomes scripted podcast experts, Nathalie Chicha (Producer, I Hear Fear) and Ray Harkins (Senior Account Executive, Wondery) to find out.
Join Stew, Nathalie, and Ray as they dive into the best and worst of ads with scripted audio and break down spots from scripted advertisers like BetterHelp, Dave, and (controversially for Ray) Twizzler. What lessons can the CAO learn from these audio allstars before venturing into these scripted waters?