275 episodes

How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/

The Game Changing Attorney Podcast with Michael Mogill Michael Mogill

    • Business

How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/

    274. AMMA — How to Build a Culture of Gratitude

    274. AMMA — How to Build a Culture of Gratitude

    In today's challenging economic landscape, leading a law firm requires more than just strategic acumen — it demands heart, resilience, and a deep commitment to cultivating a culture of gratitude.

    Crisp Founder & CEO Michael Mogill returns in this AMMA edition of The Game Changing Attorney Podcast to share his invaluable insights on how to keep your team motivated and appreciative, even when times are tough.

    Join him and learn:

    The importance of transparency and vulnerability in leadership

    Actionable strategies for fostering continuous recognition and appreciation within your firm

    How to transform your team’s entitled attitudes into engaged commitment



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    Show Notes:

    03:45 – Why you’d be foolish to miss the Game Changers Summit
    06:51 – How to cultivate gratitude amongst your team during tough times
    08:27 – Why leading with clarity is critical during trying times
    10:51 – How to determine who’s really in the foxhole with you
    12:02 – How to incorporate meaningful gratitude on a frequent basis
    14:07 – Why showing your thanks doesn’t have to break the bank
    16:30 – The difference between demanding gratitude and fostering appreciation
    18:43 – How to make your team more grateful
    21:39 – What happens when you give and expect thanks

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    Links & Resources

    The 2024 Invitation-Only Game Changers Summit

    Bonusly

    Slack


    Nick Saban 


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    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


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    Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:

    #191 Joey Coleman – How to Never Lose an Employee Again

    #188 Liz Wiseman – How to Build a Team of Impact Players

    #189 AMMA – How to Preserve Your Culture While Scaling Your Law Firm

    • 24 min
    273. David Laborde & Digger Earles — Grit and Growth: The Laborde Earles Blueprint for Success

    273. David Laborde & Digger Earles — Grit and Growth: The Laborde Earles Blueprint for Success

    What if you could transform your small-town law practice into a legal powerhouse, dominating a highly competitive market and redefining client service standards?

    David Laborde and Digger Earles have done just that.

    By embracing relentless reinvestment, mastering the art of delegation, and leveraging innovative marketing strategies — including partnerships with NFL stars — they’ve built a legal empire from the ground up. Their journey from rural Louisiana roots to becoming legal titans is nothing short of inspiring.

    In this episode of The Game Changing Attorney Podcast, David and Digger join Michael Mogill to discuss:

    How to scale your law firm while maintaining an unparalleled client experience

    The importance of community-centric values

    Why betting on yourself is the ultimate key to success



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    Show Notes:

    02:14 – David Laborde & Digger Earle’s humble beginnings in rural Louisiana
    03:14 – The Laborde Earles family dynamic
    04:40 – The non-traditional route to entering the practice of law
    06:41 – The catalytic case that sparked a transformational partnership
    07:52 – How to develop a trusting and respectful relationship as co-owners
    11:44 – Lessons learned and mistakes made in the early years of Laborde Earles
    13:51 – Why investments in yourself offer the greatest guaranteed ROI
    15:24 – Laborde Earles’s evolution of marketing innovation
    18:42 – Balancing family commitments with building a business
    21:10 – How to craft a client-centric brand and differentiate from larger advertisers
    23:32 – How to scale your law firm by delegating and systematizing client experience
    26:13 – Laborde Earles’s core values
    29:36 – The All Sevens marketing campaign
    31:51 – Partnering with NFL teams and players
    33:33 – Becoming hometown heroes and building a culture that gives back to the community
    36:34 – The future of Laborde Earles Injury Lawyers
    38:45 – A day in the life of David Laborde & Digger Earles
    41:19 – What being a game changer means to David Laborde and Digger Earles 


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    Links & Resources

    Laborde Earles Injury Lawyers

    BP Oil Spill


    You Can’t Teach Hungry by John Morgan

    Litify


    New Orleans Saints 


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    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


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    Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:

    #114 Nick Rowley – Confronting Conflict & Disrupting the Status Quo

    #174 Joey Coleman – How to Never Lose a Client Again

    #157 AMMA – Perfect Your Clients’ Experiences & Avoid Being Average

    • 45 min
    272. Eric Chaffin — Doing Good by Doing Right [Encore Edition]

    272. Eric Chaffin — Doing Good by Doing Right [Encore Edition]

    The real game changers aren’t just the ones who talk a good game — they’re the ones who take decisive action and make a tangible impact in their communities and with their clients.

    If your team isn’t genuinely committed to doing the right thing every single time…

    you’re on a fast track to mediocrity and missed opportunities.

    Eric Chaffin, Co-Founder and Managing Partner of Chaffin Luhana, knows this all too well. 

    His firm has achieved over $1B in verdicts and settlements because they live and breathe their motto, “Doing Good By Doing Right.” 

    In this episode of The Game Changing Attorney Podcast, Eric and Michael Mogill sit down to discuss:

    The origin and power of the firm’s guiding principle

    The critical need for a team that fully embraces and believes in your firm’s vision

    Why empathy is the secret weapon that separates great trial attorneys from the merely good ones



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    Show Notes:

    02:35 – Eric Chaffin's Early Life and Influences
    03:16 – Overcoming Trauma and Finding Purpose
    04:46 – Educational Journey and Early Career
    05:12 – Lessons from Running a Pizza Shop
    06:21 – Law School and Early Legal Career
    08:10 – Corporate Defense to Federal Prosecutor
    11:58 – Starting a Law Firm with Aligned Values
    16:53 – A Call for Compassion
    17:45 – The Lure of Mass Torts
    19:33 – Client Experience Focus
    22:12 – Community Engagement
    24:05 – Endurance Sports Journey
    29:34 – Defining Success and Overcoming Challenges
    31:26 – Future of the Legal Profession
    33:13 – What Being a Game Changer Means to Eric Chaffin


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    Links & Resources

    West Virginia University

    Chaffin Luhana, LLP

    Crisp

    Najee Harris

    Black Lives Matter

    MeToo Movement


    The Magic of Thinking Big by David J. Schwartz


    Giftology by John Ruhlin

    Ironman Triathlon


    Peloton 


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    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


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    Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:


    #106 David Craig – How to Build a Legal Legacy


    #146 Rex Elliott – How to Transform Adversity Into Opportunities


    #189 AMMA – How to Preserve Culture While Scaling Your Law Firm

    • 36 min
    271. AMMA — Building a Bullet-Proof Brand

    271. AMMA — Building a Bullet-Proof Brand

    In this cutthroat legal market, relying on a single way to get new clients, such as referrals or pay-per-client advertising, won't cut it. 

    Firms that dominate their market have mastered the art of brand differentiation and community presence. 

    If you want your practice to become the obvious choice for clients in need, you have to have a robust marketing strategy that consistently puts your law firm’s name in front of your ideal clients.

    In Episode 271 of The Game Changing Attorney Podcast, Michael and Jessica Mogill delve into the essence of how you can build a bullet-proof brand. 

    If you're not actively setting your firm apart, you're not just blending in — you're fading into obscurity.

    Tune in to learn how to make your brand unforgettable.


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    Show Notes:

    02:52 – How to get your question answered on an episode of The Game Changing Attorney Podcast
    04:13 – How to create a brand identity that stands out from the competition
    07:12 – How to craft a unique value proposition to connect with your ideal clients
    10:15 – How to build a client-service-focused brand identity
    12:38 – How to create content that showcases your commitment to your clients and community
    14:30 – How to build a personal brand and establish yourself as a legal thought leader
    17:06 – Why you will never become an authority overnight

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    Links & Resources


    The Game Changing Attorney by Michael Mogill

    LinkedIn

    Taylor Swift

    Facebook

    Instagram

    TikTok

    YouTube

    Timothée Chalamet

    Timothée Chalamet’s YouTube Channel (@ModdedController360)

    Joe Fried

    David Craig


    After the Crash Podcast 


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    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


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    Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:

    #9 Joe Friend – How to Hyper-Specialize and Dominate Your Niche

    #39 Ryan Deiss – Truth over Tactics and Marketing Strategies that Actually Work

    #150 AMMA – The 3 Critical Components to Effective Legal Marketing

    • 24 min
    270. Sean Claggett — Fewer Cases, More Success: How Focused Work Leads to Bigger Wins [Encore Edition]

    270. Sean Claggett — Fewer Cases, More Success: How Focused Work Leads to Bigger Wins [Encore Edition]

    What if you could consistently predict trial outcomes and secure life-changing verdicts for your clients? 

    Sean Claggett has cracked the code. 

    By focusing intensely on a few key cases and harnessing the power of big data and focus groups, he’s transformed the trial landscape, winning multiple eight-figure verdicts. 

    It’s a formula with a proven record of success — allowing them to win multiple eight-figure and life-changing cases for Sean’s clients.

    In this episode of The Game Changing Attorney Podcast, Sean and Michael Mogill discuss:

    The next-level methods to leverage big data for predictable trial verdicts and settlements

    The critical importance of leading by example to cultivate an elite trial team

    The meticulous preparation tactics that set the most successful trial attorneys apart


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    Show Notes:

    02:20 – Sean Claggett's Journey to Becoming a Lawyer
    05:53 – Growing Up and Moving to Vegas
    09:03 – The Vegas Community and Its Resilience
    11:17 – Leadership and Work Ethic in Law
    14:14 – The Making of a Great Trial Lawyer
    19:22 – The Role of Focus Groups in Trial Preparation
    23:35 – The Early Struggles and Entrepreneurial Ventures
    24:40 – Discovering the System for Success
    25:39 – The Turning Point: 2012 and Beyond
    28:39 – The Lowe's Case: A Game Changer
    29:24 – The Importance of Focus Groups
    33:49 – Predicting Verdicts with Data
    40:12 – The Emotional Toll of Trial Law
    43:32 – The Drive to Make a Difference

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    Links & Resources


    Rules of the Road by Rick Friedman

    David Ball on Damages: A Plaintiff’s Attorney’s Guide to Personal Injury and Wrongful Death Cases

    Reptile: The 2009 Manual of the Plaintiff’s Revolution

    Challenged Athletes Foundation

    Republic Services wrongful death trial


    Claggett & Sykes Law Firm 


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    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


    ----

    Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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    If you enjoyed this episode, you may also like:

    #209 Mark Lanier – Achieving Multi-Billion Dollar Verdicts

    #178 Brian Panish – The Making of Champion Trial Lawyers

    #135 John Morgan – The Greatest Threats to the Legal Industry

    • 51 min
    269. Jan Dils — Leading the Largest Female-Founded Law Firm in America [Encore Edition]

    269. Jan Dils — Leading the Largest Female-Founded Law Firm in America [Encore Edition]

    Imagine a world without women.

    It's impossible, right? 

    Women are the unsung superheroes in the office, at home, and everywhere in between. Whether it's late nights or early mornings, they relentlessly pursue the respect they deserve — and Jan Dils is leading that charge.

    As the owner of the largest female-founded law firm in America, Jan is committed to changing lives with an unwavering sense of responsibility and resilience.

    In this episode of The Game Changing Attorney Podcast, Michael and Jan delve into:

    Turning criticism into growth fuel


    Why work-life balance is a myth

    Scaling your impact to leave a lasting legacy




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    Show Notes:

    02:27 – Jan Dils’s origin story
    05:03 – How Jan got thrown into the deep end, trying cases the week she graduated from law school
    06:38 – What gravitated Jan towards Social Security & Disability law
    08:19 – The risks and investments required to run a volume practice
    09:19 – Jan’s establishment as a legal advertising trailblazer
    10:34 – Creating the legendary jingle: “She won’t take no for an answer”
    13:26 – Facing and overcoming sexism in the legal industry
    15:18 – Why the State Supreme Court tried to disbar Jan for marketing
    18:13 – How Jan Dils expanded her law firm outside of West Virginia
    19:00 – Jan’s 15-hour days and the work-life balance myth
    22:05 – Jan’s motivation to grow her law firm despite setbacks and sacrifices
    23:33 – Facing and overcoming the greatest setback of all: a breast cancer diagnosis
    24:49 – How to truly scale a law firm
    27:09 – The importance of culture at Jan Dils, Attorneys at Law
    29:14 – Jan’s advice to female law firm leaders
    31:07 – Jan’s approach to motherhood and definition of success
    33:24 – The Better Human Goal
    34:08 – What being a game changer means to Jan Dils


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    Links & Resources

    Jan Dils, Attorneys at Law

    Crisp

    West Virginia

    Jingle

    Charleston Gazette


    LSAT 


    ----
    Listening to this episode but want to watch it? Check it out on Spotify. 

    Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.


    ----
    Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

    ----

    If you enjoyed this episode, you may also like:

    #107 Randi McGinn: Trial Attorney and Senior Partner at McGinn, Montoya, Love & Curry

    #137 Camille Vasquez: Johnny Depp’s Attorney in the 2022 Defamation Trial against Amber Heard

    #102 Laura Wasser: Elite Celebrity Divorce Attorney and Partner at Wasser, Cooperman & Mandles

    • 37 min

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