176: Paul Hosage – Tread Connection BrandBuilders

Getting new tires is probably not high on everyone’s list of ‘fun things to do.’ And you know who else noticed that? The manager of a tire store. Paul Hosage became an area manager of a tire chain, but he noticed along the way that customers, while happy to have new tires, almost universally did NOT enjoy sitting in the waiting rooms of tire stores. So he and his brother Alex came up with an idea: Let people sit at work or at home, or doing what they need to do, while we install new tires on their cars with a mobile tire installation van.