Insurance conversations about what it is like to work in the industry. We talk with professionals who work in all aspects of the industry from direct writers to excess and surplus lines brokers and everyone in-between. If you want to learn more about the insurance industry, The Business of Insurance is the place to start.
The Benefits of Snail Mail
Are you ready to stand out from the competition? 10 years ago the inbox was the new shiny object and it was how you could get noticed. Today it's snail mail.
There are several ways to leverage snail mail but the most valuable is the handwritten note card. In this episode we discuss other ways to send snail mail for marketing your business.
I Passed My Exam, Now What? Life and Health
Are you exploring a career as a life and health insurance agent? Not sure what the options are? This episode of The Business of Insurance podcasts talks about different options to consider from working with an independent agency to working for a national insurance company. Helping companies with group health insurance plans to helping individuals that have just lost their job. Discover why insurance is such a great career path.
I Passed My Exam Now What? Property and Casualty
Did you just get licensed and aren't sure what to do next or have you been licensed for awhile and are looking for a new career path in insurance? This episode talks about all of the different options if you want to continue working in property and casualty but want to do something else. We explore direct and independent agencies, different positions within those agencies and provide resources for those looking to ramp up sales.
Power of the Inbox - Automation
This is the last episode in our 7 part series on email marketing. In this episode we take a deep dive into the automation aspect of email and offer different strategies of how an insurance agency can implement the ideas on their own. From birthdays to new client onboarding, prospecting and managing the new employee hiring process, this episode is full of great ideas.
Power of the Inbox - Growing Your List
It is important to implement a plan so that you can always grow your list. These new prospects might not know you right away so you need a strategy to help people get to know you, get them to like and trust you and then provide a way for them to try you. Between the know like and trust along with the try, you are in a good position to get them to buy from you when they are ready to make a decision.
Power of the Inbox - Campaigns
What is a campaign and how is it different from sending an email or a newsletter?
This is the topic of this episode along with a lot of tips for pulling together all of the components of each email you create. From Graphics, to subject lines, who is the sender and when will you send them are just a few of the concepts discussed.