Capturing Impact: The Visual Storytelling of Business with Bernadette Marciniak Becoming You Podcast

Welcome back, listeners! on today's episode of The Becoming You Podcast, we're thrilled to welcome Bernadette Marciniak, an expert in the art of videography and photography. As we navigate the digital era, understanding and harnessing the power of video has never been more crucial for businesses. Bernadette brings her wealth of experience to the table, discussing everything from ASMR-style videos to the effectiveness of video testimonials. You'll gain insights into simple yet powerful video strategies, overcoming industry challenges, and the journey from photography to videography. Get ready to unlock the visual voice of your business with us!



Key Topics:
 
1. Transition from Photography to Videography
Bernadette's shift from still images to moving narratives.
Embracing video content for deeper brand engagement.
 
2. The Rise of ASMR-style Videos
Using sensory experiences to captivate audiences.
Innovative techniques in video creation for modern marketing.
 
3. Harnessing Video Testimonials
Power of authentic testimonials in storytelling.
Strategies for capturing and utilizing impactful client feedback.
 
4. Challenges in Video Production
Navigating industry competition and evolving trends.
Overcoming technical and creative obstacles in videography.
 
5. Building a Videography Business
Bernadette's journey in establishing Soulhouse Media.
Lessons learned and successes in a competitive landscape.
 
Questions to Ponder:
 
1. Have you considered using video content to enhance your brand's visibility? What steps can you take to start incorporating video in your marketing strategy?
 
2. Reflect on your business's current marketing efforts. How might incorporating video testimonials or engaging visual content elevate your brand's story and customer connection?
 
3. Think about your own reaction to video content. How does it affect your engagement with a brand, and how can you use this insight in your business?



Listen in for an episode filled with visual inspiration and practical tips for bringing your brand's story to life through video. Catch the full episode of The Becoming You Podcast with Bernadette Marciniak now!



Resources: 
 
Website
 
Instagram
 
About the Guest:
 
Bernadette Marciniak has worn multiple hats — photojournalist, art director, graphic designer — but has found her true calling as a brand mediagrapher. A New Jersey girl turned Californian, she has found her home in the golden state.  Bernadette has a passion for helping small businesses and entrepreneurs amplify their message and gain visibility in their media branding. With her visionary talent, Bernadette knows how to connect with people, help her clients feel comfortable to tell their story, and translate their powerful message into visuals that will captivate an audience. Currently, Bernadette is based out of the Los Angeles and the NYC tri-state area. Bernadette’s mediagraphy can be found in The Restart Specialist, VoyageLA,  Pitchin’ and Sippin’ with Lexie Smith,  and others. 




For more info on the host:
 
 Visit www.rebeccacafiero.com and follow Rebecca on Instagram @rebeccacafiero ! 
 
Let’s connect on social media!
Instagram: https://www.instagram.com/rebeccacafiero/
Facebook: https://www.facebook.com/rebecca.ann.cafiero
Linkedin: https://www.linkedin.com/in/rebeccacafiero/