Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Louis Grenier | Marketing & Branding

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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Introducing Trevor Noah on the Future of Entertainment and AI from Possible.
Follow the show: Possible
What if every TV show could be perfectly tailored to each viewer's interests, knowledge level, and needs? Reid Hoffman and Aria Finger sit down with Trevor Noah to talk about how technology—including artificial intelligence—might influence the future of entertainment. They chat about the strengths and shortcomings of artificial intelligence, how jobs—and the way we will work—will evolve with AI, and even the nature of capitalism. Trevor responds to a speculative story, generated by GPT-4, that paints a picture of a futuristic “AI-ly Show.” Plus, he reviews some unexpected AI-generated light bulb jokes. Is GPT-4 actually funny?

Read the AI-generated story for this episode here.
Read the transcript of this episode here. 
Read Reid Hoffman’s essay “A Co-Pilot for Every Profession” here.
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:

02:30 - Hellos and intros
06:00 - Reacting to AI-generated “light bulb jokes”
08:58 - Trevor’s work with Microsoft, and a story about AI and Africa 
17:40 - Capitalism, AI and jobs (and a lesson from Sweden) 
28:04 - Responding to GPT-4 “AI-ly Show” story
34:28 - AI as an assistant for everyone in everything
38:10 - How to improve our social media climate
44:45 - Rapidfire questions
54:01 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Chelsea Williamson, Jill Fritzo, Stephen Fertelmes, Jennifer Sandler, Mahdi Salehi, Surya Yalamanchili, Saida Sapieva, Ian Alas, Greg Beato, Ben Relles, and the team at City Vox.DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everything.
It sounds a bit cliché, doesn't it?
That's what I thought at first, too. But listen to the first few minutes of this episode, and you might change your mind... Just like I did.

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it. 

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.
Some key takeaways:
 Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame. Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.
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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

 Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly honest perspectives, including:
The surprising things people confessed to Paul about their dissatisfaction with work, even in high-paying jobsHow Paul made the leap from a successful corporate career to pursue what made him feel truly aliveThe unexpected truth about the relationship between money and the willingness to take risks in career and lifePaul's candid perspective on the challenges and rewards of trying to get paid for doing what you loveThe key realization Paul had about what makes work feel genuinely fulfilling and meaningfulIf you're looking to blaze your own unique career path and create a life that lights you up, Paul's experiences and insights offer valuable food for thought. His story challenges conventional notions of success and invites you to consider what really matters to you in your work and life.
(00:00) - Intro
(01:58) - What's Paul's core idea behind the Pathless Path
(05:34) - The process behind the interviews
(10:33) - Is money important to change career path
(14:55) - How doing what you like can push your career
(18:24) - Discovering what makes you feel alive
(27:14) - The unconventional launch of The Pathless Path
(31:36) - The importance of genuine connection with people
(39:16) - What are your yearnings?
(45:02) - Is the traditional script being overwrote
(51:11) - Summary
(52:48) - Top 3 resources

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→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘