45 episodes

A podcast on, and for, the Independent retail channel, created by Nationwide Marketing Group.

Independent Thinking Podcast Nationwide Marketing Group

    • Marketing

A podcast on, and for, the Independent retail channel, created by Nationwide Marketing Group.

    45: Podium Makes the Case for Adding a Texting Strategy to Your Retail Business

    45: Podium Makes the Case for Adding a Texting Strategy to Your Retail Business

    Jama Featherson, director of retail at Podium, jumps on the podcast to talk about their recent State of Local Business report. The deep dive, which tracked changes in consumer shopping behaviors in a pre- and post-COVID world, shows just how prevalent texting has become in the path to purchase.

    • 47 min
    44: What Makes a Virtual Event Work? The Mind Behind Virtual PrimeTime Shares Her Secrets

    44: What Makes a Virtual Event Work? The Mind Behind Virtual PrimeTime Shares Her Secrets

    There may be no one who knows what makes a PrimeTime show tick quite like Nationwide Marketing Group VP of Member Experience Melissa Stenson. After closing the books on the first-ever Virtual PrimeTime, she sat down with us talk about the keys to planning a successful virtual event.

    • 33 min
    43: For Pay-Less, Return on Website Investment Was Like Opening a New Store

    43: For Pay-Less, Return on Website Investment Was Like Opening a New Store

    Fred Pearson, owner of Pay-Less Furniture & Appliances, will be the first to admit he was very much against major investments into his online presence. But now, a little over a year since upgrading, his website has become one of the most successful "stores" in his company's portfolio.

    • 31 min
    42: Defining Marketing Elasticity with Gardner’s Mattress and More

    42: Defining Marketing Elasticity with Gardner’s Mattress and More

    We don't know how many independent retailers are also published authors, but Jeff Giagnocavo — co-owner of Gardner's Mattress and More in Lancaster, PA — is one. And he spoke with us about one of his favorite topics, Marketing Elasticity, which he applies to his own retail outfit. 

    • 36 min
    41: A Digital Deep Dive with Jennifer Danko

    41: A Digital Deep Dive with Jennifer Danko

    The past 8 months have been a grueling test of the digital retail platforms that have long been touted as must-haves. And from what the team at Site on Time has seen, those who've made the investment are realizing a ton of success during this tough time.

    • 29 min
    40: A Crossover Episode With the Sleep Retailer Podcast

    40: A Crossover Episode With the Sleep Retailer Podcast

    Not long ago, we had Chris Schriever, publisher of Sleep Retailer, on the Independent Thinking Podcast to talk about the trends their following in the sleep space. Because they were SO impressed with us, they decided to have us on their podcast! Here's the crossover episode of the Sleep Retailer Podcast, which you can find on Apple Podcasts and Spotify. Go subscribe!

    • 21 min

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